Spending money doesn't guarantee you'll make money from your investment. Learn how to evaluate whether you should invest more in your business.
Franchising isn’t for everyone. Some entrepreneurs prefer to have complete creative control over every aspect of their companies, while others enjoy the structure of having an established business model and proven processes that come with a franchise. Ongoing corporate support and opportunities like co-op advertising make it possible for franchisees to achieve profitability more quickly [...]
There may come a time when you choose not to accept funding from an investor. Get tips to ensure your investors and your company are a good match.
Keeping track of all your great ideas while you’re busy running your business is no easy feat. Many potentially profitable ideas may slip your mind before you can flesh them out, do research, or bring them to fruition. There are dozens of tools that can help you document and organize your ideas on the fly [...]
Google has launched a new portal, Google My Business, designed to simplify and demystify Google visibility for small businesses. Google My Business provides a central hub for small, local businesses to manage their presence on Google Search, Google Maps and Google+ from a single dashboard. Getting on Google is Simpler than Ever Before Google My [...]
The key to SEO is to stop focusing on gaming the search engines and instead focus on providing an engaging, valuable experience for your audience.
Many businesses are realizing the value in storing data remotely. Here are four compelling reasons to migrate to the cloud and tips on how to do it.
Google made a lot of changes last year: The Hummingbird algorithm update landed. Personalized search results took shape. Keyword optimization shifted dramatically. And, as a result, Google+ gained importance in SEO rankings. If Google+ wasn’t a part of your marketing strategy in 2013, here are some compelling reasons to prioritize it in 2014. Rank Higher [...]