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Networking: Boost Sales by Making the Right Connections

Posted In MARKETING

“Networking is the single most powerful marketing tactic to accelerate and sustain success for any individual or organization,” asserts Adam Small, founder of the Strategic Business Network, which provides entrepreneurs with training, tools, and opportunities to cultivate professional relationships. “We are constantly bombarded with advertisements, emails, status updates, special offers, and sales pitches, creating a cluttered [...]
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Lessons From the Greatest 20th-Century Ad Campaigns

Posted In BUSINESS PROFILES

In 1999, Advertising Age published a list of the top ad campaigns of the 20th century. Although these pitches may seem like ancient history, their underlying strategies can be used by modern small-business owners to mount successful campaigns today. Here are four examples of greatness with takeaways for entrepreneurs. 1. “Just Do It” (Nike) — [...]
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Using Foursquare’s New Advertising Platform to Market Your Business

Posted In LOCAL

Foursquare recently added an advertising platform to its suite of tools available to businesses. The platform enables the more than 1.4 million companies registered with the social media site to run location-based ads. These ads are much more visible to Foursquare’s users than the default (yet searchable) business listings in the site’s database. The new platform promises [...]
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6 Reasons Why You Should Be Using Evernote Business

Posted In TECHNOLOGY

Evernote is just a simple, note-taking app, right? It’s really nothing more than free software that makes it easier to jot down random thoughts, important or otherwise, on your computer or smartphone. Wrong. Evernote Business is a powerful productivity tool that every small-business owner should already be using. For $10 per user per month, you [...]
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5 Ways to Reduce Your Business Expenses Right Now

Posted In EXPENSES

Bolstering your business’s bottom line can be as much about cutting unnecessary expenses as increasing sales. The problem is identifying which of your current expenses are truly “unnecessary.” Think you’re already operating on a shoestring budget? Think again. Surely you can find a frivolous expense or two to cut. Here are five ways to reduce [...]
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The 5 Worst Twitter Mistakes Businesses Have Ever Made

Posted In MARKETING

The cardinal rule of conducting business on social media is don’t embarrass your brand. It’s so easy to avoid, after all, given the ample opportunities for entrepreneurs to learn from big companies’ mistakes online. To help you avoid any missteps, here are five of the worst errors that Corporate America has ever committed on Twitter. [...]
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Growth Hacks: 4 Tips for Successful Startup Marketing

Posted In MARKETING

Few business disciplines are as important as marketing, particularly for startups. Put simply, you’ll need to market your products and/or services better than your competition does in order to get your company off the ground, foster growth, and become profitable. To that end, here are four marketing tips for new entrepreneurs. 1. Pick the right [...]
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Why Your Business Needs More Entrepreneurs Than Just You

Posted In EMPLOYEES

As a small-business owner, you understand the importance of finding and retaining qualified employees. The kind of people you hire can, quite literally, make or break your business. The ideal employee, therefore, is much more than someone who simply shows up on time, follows directions, and exhibits desirable character traits: He or she is also [...]
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