Brett Snyder

Brett Snyder is President and Chief Airline Dork of Cranky Concierge air travel assistance. Snyder previously worked for several airlines, including America West and United, before leaving to create a travel search site for Snyder did his undergrad at George Washington and earned his MBA from Stanford.

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    In the Trenches: How Big Should We Grow?

    by on March 6, 2013

    The general consensus among business owners seems to be that growth is great. If you have more demand for what you offer, you should grow. That way, you can create more jobs, help more people, and ultimately make more money. So, it seems strange that I find my…

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    In the Trenches: Serving Different Types of Customers

    by on February 27, 2013

    When I first started my travel concierge business, people asked me who my typical target client was. At the time, I thought I knew who would flock to the service, but it turns out I was wrong.

    It’s not that I had the wrong group pegged; it’s that the grou…

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    In the Trenches: Changing Our Services

    by on February 20, 2013

    Last month, I wrote about how the lines between some of our services have begun to blur. Since then, I’ve been working to redesign how we present our offers, so that they’re completely clear. This has given me an opportunity to fix some other nagging issue…

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    In the Trenches: The Conference Circuit

    by on February 13, 2013

    Greetings from Miami. I’m on the other coast this week because I’m attending a conference. Technically it’s the media day for Farelogix, a provider of travel distribution technology. I’m here with my blogger hat on, but there is plenty of good material for the…

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    In the Trenches: The Neglected Corners of the Business

    by on February 6, 2013

    I spend so much time focusing on concierge services that I sometimes forget there are other pieces of my business that could use some attention.

    Technically, my business is Cranky Flier LLC. The whole concept started with my blog, The Cranky Flier, for which …

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    In the Trenches: The Flu Bug

    by on January 30, 2013

    My right-hand man was out last week, and that was perfectly fine. After all, it was his vacation, and we’d had plenty of time to prepare. I kept my appointments and meetings to a minimum while he was gone so that I could handle the extra work. What I didn’…

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    In the Trenches: When Service Offerings Begin to Blur

    by on January 23, 2013

    At Cranky Concierge, we have a fairly simple menu of services: flight planning, flight monitoring, and urgent assistance. Although we handle various tasks in each of these three categories, our basic structure makes it pretty clear what we offer — and what o…

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    In the Trenches: Managing Year-End Forms

    by on January 16, 2013

    A lot of good and bad comes with the end of the year. The good is reflecting back on our performance. The bad is doing all of the tax- and accounting-related work that needs to get done.

    I should say that reflecting on our performance is good mostly because w…

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