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In the Trenches: Crafting a Differentiated Product

Posted In SALES

We need to do more to stand out. With that in mind, we made the decision to beef up our service.
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In the Trenches: Meeting Face to Face

Posted In CULTURE AND WORKPLACE

No matter how good technology gets, you really can't replace the experience of meeting face to face.
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In the Trenches: Considering Client Reporting

Posted In SERVICE BUSINESS

Creating reports for clients isn't something we've had to think about very often at Cranky Concierge, but it's something that we need to start thinking about
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In the Trenches: Picking the Right Job Titles

Posted In CULTURE AND WORKPLACE

When I first started Cranky Concierge, I decided to go with nontraditional job titles. As the self-proclaimed "chief airline dork," I thought it would catch people's attention. Besides, it was true. I am a huge airline dork. While my title isn't going away (though I am now the president and chief airline dork), it might [...]
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In the Trenches: The Challenge of a Subscription Model

Posted In PRICING STRATEGY

From almost the first day Cranky Concierge launched five years ago, people have asked us whether we offered a subscription for our service. The answer has always been "no," despite the clear interest in such an option. The truth is we've struggled to figure out how to make it work. Now, however, we think we [...]
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In the Trenches: Revisiting Our Core Product

Posted In SERVICE BUSINESS

It's funny. I spend a lot of time thinking about how to evolve and grow our product lines here at Cranky Concierge. But how often do I step back and review the product that started it all? Not often enough. It's surprisingly easy to ignore the products that seem to do the best. After all, [...]
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In the Trenches: Collecting Our Revenue on Time

Posted In REVENUE

Collecting revenue hasn't historically been a problem for us at Cranky Concierge. After all, our original service offerings were all prepaid. But as we've expanded into new areas, we've found ourselves with some new challenges in that regard. Our small-business travel management service has been growing nicely. It's a great service for us to offer, [...]
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In the Trenches: How to Spend on Marketing

Posted In MARKETING

We've been fortunate at Cranky Concierge that our growth has been almost entirely organic to date. But there will come a time where we need to start marketing ourselves. A conversation with a friend of mine this weekend got me thinking more about this. My friend is the chief financial officer of a company in a [...]
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