Brett Snyder

Brett Snyder is President and Chief Airline Dork of Cranky Concierge air travel assistance. Snyder previously worked for several airlines, including America West and United, before leaving to create a travel search site for Snyder did his undergrad at George Washington and earned his MBA from Stanford.

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    In the Trenches: Rethinking Our Pricing Model

    by on January 29, 2014

    Maybe it’s my background setting fares for airlines, but I find myself frequently thinking about our pricing strategy at Cranky Concierge. Although our flat-fee model has served us well so far, I’ve been wondering whether it will continue to make sense go…

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    In the Trenches: Using My Business’s Blog Carefully

    by on January 22, 2014

    Since Cranky Concierge began in 2009, I have done very little paid advertising, mostly because I don’t think we need it. Instead, I’ve focused on using the self-built tools that I have at my disposal, particularly my blog, The Cranky Flier.

    Early on, I t…

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    In the Trenches: Reviewing 2013, Planning for 2014

    by on January 15, 2014

    The year 2013 is in the books and, as always, I’ve looked back to see how we did. Was it a good year? Indeed it was! But the results have set a challenge for us in 2014: This is the year we focus on revenue growth while keeping costs under control.

    It took …

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    In the Trenches: How to Sell Ourselves

    by on January 8, 2014

    If you live under a nicely heated rock (or in Southern California, as I do), you may not know that the U.S. has experienced a ton of severe weather so far this year. With it came a lot of disrupted flights. That meant we were busy at Cranky Concierge, to put i…

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    In the Trenches: Celebrating Our Success

    by on January 1, 2014

    Running any small business can be grueling, but operating Cranky Concierge is particularly challenging. How so? First, we’re a 24/7 operation, because people are always traveling. We rarely get a break. Second, we tend to work with clients who are unhappy, m…

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    In the Trenches: The Yelp Conundrum

    by on December 18, 2013

    In theory, Yelp should be a great tool for any small business. After all, a ton of people browse the site daily looking for quality goods and services. This should help drive a lot of traffic. We here at Cranky Concierge, however, have found the online reviews…

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    In the Trenches: Being Honest With Clients

    by on December 11, 2013

    This past week has been a difficult one for Cranky Concierge. Thanks to several different issues that occurred at once, we were completely overwhelmed. How did we cope? We simply told our customers the truth, and our strategy worked well.

    Here’s what happen…

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    In the Trenches: Dealing With the Holidays

    by on December 4, 2013

    Every time Thanksgiving happens, it gets me thinking about how our business ought to run during the holidays. What days and hours should we stay open? How should we communicate this information to our clients? These are two particularly tough questions for Cra…

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