Bridgette Austin

Bridgette Austin

Based out of New York City, Bridgette is a technology writer in the higher education sector. Throughout her career, she has written a variety of business publications for organizations ranging from Big Four accounting firms and environmental consultancies, to software and college textbook companies.

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    6 Steps You Must Take When Hiring Employees

    by on February 3, 2015

    Congrats! You’re ready to take your business to the next level by hiring your first employee. Human Resources is typically the department that owns the onboarding process and facilitates and leads the data-collection process for new hires. But what if yo…

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    Fraud Statistics Every Business Should Know

    by on January 28, 2015

    The Association of Certified Fraud Examiners’ (ACFE) 2014 Global Fraud Study revealed that the typical organization loses a median of 5% of revenues each year due to fraud. On a global scale, this translates to losses of approximately $3.7 trillion, according …

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    How New Healthcare Laws Affect Your Taxes

    by on January 28, 2015

    If you’re part of the 95% of private businesses that employ fewer than 50 workers, you may be wondering how new healthcare laws will impact small business owners in 2015. Since the Patient Protection and Affordable Care Act (ACA) was enacted in March 2010, d…

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    Yelp’s New App: How It Will Affect Your Business

    by on January 28, 2015

    In December 2014, Yelp launched a new version of its social media marketing app, Yelp for Business Owners. The mobile app, which is available for download for both iOS and Android devices, is particularly helpful for small and medium-sized businesses who are l…

    Read » Views: 1,169
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    What Is Content Marketing?

    by on July 19, 2014

    These days, having a website isn’t enough. Online collaboration, content sharing and content generation have proved essential for generating customer attention and increasing brand awareness. Content marketing is considered an inbound marketing tactic bec…

    Read » Views: 1,754
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    The 6 Best Collaboration Tools for Better Teamwork

    by on July 17, 2014

    It’s easy to see how collaboration software can help small businesses share information and organize the sheer amount of data that’s created, consumed and distributed on a daily basis. But the task of effective teamwork becomes even more challenging when y…

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    How to Create an Effective Employee Training Program

    by on July 17, 2014

    Studies have shown that companies tend to lend more weight and attention to training only new employees and entry-level workers. Though training for less-experienced employees is important, research reveals that work training programs at all job levels have a …

    Read » Views: 2,207
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    What’s the Difference Between Zoning and Building Codes?

    by on July 17, 2014

    When choosing a business location, it’s never too late to start thinking about how zoning laws and building codes will affect the purchase and future renovations of an existing property. While zoning and building codes are closely related, they both serve di…

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