accounting

Understanding Your Top And Bottom Line: The Difference Between Net Revenue And Net Income

Posted In REVENUE

There’s no end to accounting terms related to the financial health of your small business. But you don’t have to be a CPA (or hire one) to get a handle on the basics. Understanding some basic terms is a necessity because if you don’t, you could suddenly find yourself dangerously short of cash or in [...]
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How to Fire a Troublesome Customer

Posted In SALES

There’s no small-business advice older than the maxim, “the customer is always right.” That’s often the case, of course, but sometimes it isn’t. In fact, sometimes the customer is so wrong or such a bad fit that you’re better off saying goodbye, says Frances Kweller, founder of Kweller Prep, a New York tutoring service. “You [...]
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How to Set Up a Retirement Plan for Your Employees

Posted In HEALTHCARE AND BENEFITS

Offering a retirement plan to your employees will cost you money, as well as time and effort. But the small business that can afford to do so will often be rewarded with a happier workforce, better-qualified applicants and significantly less turnover. Getting started on the right plan takes some thought and you’ll probably need a bit [...]
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Why Cash Flow Is King (and Other Lessons in Small-Business Finance)

Posted In FINANCIAL MANAGEMENT

Nearly a third of new employer firms fail within the first two years [PDF], according to the Small Business Administration. There’s no single reason for their failure. But after working with hundreds of entrepreneurs, consultant and author Richard Weinberger says “a lack of knowledge of basic finance is a common — and dangerous — mistake. Too many [...]
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Dan Antonelli on Building a Big Brand for Your Small Business

Posted In LEADERSHIP PROFILES

You deliver an excellent product or service, employ top-notch people, and have a good location. But business isn’t going as well as you’d hoped. Maybe it’s time to rethink your branding strategy. Don’t have one? You’re not alone. Few small businesses do, says Dan Antonelli, CEO of the ad agency Graphic D-Signs and author of [...]
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How One Neighborhood Bookstore Takes on Amazon

Posted In LOCAL

In the era of Amazon and eBay, what can a small, bricks-and-mortar retailer do to survive? In a few words, build a community, says Eric Whittington, founder of Bird & Beckett Books and Records in San Francisco’s cozy Glen Park neighborhood. Whittington (pictured) has kept his independent shop alive for 14 years, despite a tidal [...]
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Surprise! A Desktop PC May Be a Better Investment Than a Laptop

Posted In TECHNOLOGY AND SECURITY

Here’s a product you don’t hear much about anymore: the desktop PC. Yawn, right? Although the big, boring, and boxy device may seem as dead as the VCR, don’t be so quick to give it a thumbs-down. Any technology you buy for your small business should be justified by its potential return on investment and [...]
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Just Say No to Tech Purchases That Won’t Yield ROI

Posted In EMPLOYEES

When your kid asks you for a toy you can’t afford or don’t think is appropriate for his or her age, you simply say “no.” Sure, your response may elicit tears or a tantrum, but you know what’s right for your child. The same is true in your other important role: the owner of a [...]
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