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Simplify Your Social Media Efforts With Buffer

Posted In SOCIAL MEDIA

If you truly want to influence people and establish yourself as an expert in your field, your social media presence needs to go beyond Twitter and Facebook. But maintaining multiple accounts across networks can be a time-consuming endeavor. Content curation via a scheduling app is perhaps the most efficient way to extend your reach. You can [...]
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Melonie Dodaro on Using LinkedIn as a Lead Generation Tool

Posted In SOCIAL MEDIA

As founder and CEO of the marketing firm Top Dog Social Media, Melonie Dodaro has her finger on the pulse of everything social. But LinkedIn is where she really shines. Her book, The LinkedIn Code: Unlock The Largest Online Business Social Network to Get Leads, Prospects & Clients for B2B, Professional Services and Sales & Marketing Pros, is due [...]
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Cashing In on Small-Business Optimism

For the first time in five years, small-business owners are feeling more optimistic about their prospects, according to the recently released Wells Fargo/Gallup Small Business Index. Specifically, the index rose 21 points for the first quarter of 2014 to +45, which is the highest it’s been since the third quarter of 2008. The results are [...]
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Selling Your Small Business in 2014

Posted In BUSINESS DEVELOPMENT

For the first time in a long time, the market is shifting in favor of business owners looking to sell. According to BizBuySell Insight Reports, small-business sales were up 49 percent in 2013 compared with 2012, and growth is expected to continue this year. According to BizBuySell, which analyzes the sales and listing prices of [...]
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Mari Smith on Building Facebook Engagement for Small Businesses

Posted In LEADERSHIP PROFILES

Mari Smith, a Canadian-born Scot who currently lives in San Diego, is widely respected as a social media leader, particularly when it comes to Facebook. She’s the author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day. She’s also one of the top 10 “social media power influencers,” according to [...]
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5 Ways to Reuse Your Content Across Social Media Platforms

Posted In MARKETING

Social media doesn’t have to be a major time sink. You can boost your engagement with customers and prospects across channels simply by repurposing your original content. For example, let’s say you spend several hours writing a new post for your business’s blog. In it, you provide expert insights only you can offer, backed up [...]
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How Natural Language Processing in Search Impacts Small Businesses

Posted In MARKETING

Appearing near the top of search engine results used to be a largely keyword-driven affair: The more relevant your website’s content was to a given term, the higher it ranked for said term. Not anymore. Search algorithms used by the likes of Google Now, Google Glass, and Apple's Siri now allow for queries phrased naturally, as in [...]
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Ted Rubin on Creating a Social Media Strategy and Brand Evangelists

Posted In MARKETING

Ted Rubin has been influencing the online world since 1997. Back then, he worked with Seth Godin at the direct-marketing firm Yoyodyne, which was later acquired by Yahoo. Rubin now runs his own show as a social marketing strategist, keynote speaker, and brand evangelist. “I believe the key to continued success for any brand, retailer, or etailer [...]
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