Brenda Barron

Brenda Barron is a writer from Southern California. She specializes in discussing how technology and social media are used in business practices.

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    Building Loyalty by Delivering the Unexpected and Going the Extra Mile

    by on February 14, 2014

    Perhaps you’ve read the story of how Australia’s national science agency turned a 7-year-old’s earnest request to “make a dragon for me” into a global public relations coup? In a nutshell, the Commonwealth Scientific and Industrial Research Organizat…

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    Why Small Businesses Should Care About Safer Internet Day

    by on February 10, 2014

    February 11 is Safer Internet Day. As the name suggests, its purpose is to “celebrate positive practices in digital media and technology and [to] grow public awareness that a safer, better internet depends on all of us.” This includes small business’s ef…

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    How to Show Love for Your Customers on Valentine’s Day

    by on February 7, 2014

    Valentine’s Day is all about showing the people we love how much we care, which typically prompts companies to court customers by busting out red flyers and heart-shaped decorations.

    You don’t have to do that, of course. But, as a small-business owner, yo…

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    Peg Fitzpatrick Imbues Social Media Strategy with Positivity

    by on February 6, 2014

    “Social media is the new television,” says social media marketing expert Peg Fitzpatrick. “[You have to] make sure that you have a channel that people would like to watch.”

    That means your small-business tweets, status updates, and posts need to be e…

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    Rebekah Radice’s Secret to Social Media Success

    by on February 4, 2014

    Rebekah Radice loves to share her passion for all things social wherever and whenever she can.

    As founder and CEO of a digital marketing agency in Los Angeles, Radice (pictured) helps business owners develop online marketing plans and realize the full potenti…

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    Why You Need an Employee Advocacy Strategy (and How to Implement One)

    by on January 31, 2014

    Some business owners scoff at the idea of worrying about whether their employees are content. It sounds callous, but it’s true. Yet happiness shouldn’t be ignored, because it leads to greater productivity, staff retention, and brand advocacy (particularly …

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    What You Can Learn From 4 Big Brands Using Vine

    by on January 28, 2014

    The debate lingers over whether Instagram Video or Vine is a better platform for brand marketing. But one thing is certain: Vine offers a unique and effective means to deliver quick presentations. Perhaps that’s because Vine is owned by Twitter, and its cli…

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    Is Tumblr Right for My Business?

    by on January 17, 2014

    Tumblr gets a bad rap. The micro-blogging platform tends to be thought of as the most unprofessional of social networks, so it often gets the side-eye glance from corporate types.

    Yet, although it’s true that Tumblr is where we go for spoilers of latest Sh…

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