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Building Loyalty by Delivering the Unexpected and Going the Extra Mile

Posted In BRANDING

Perhaps you’ve read the story of how Australia’s national science agency turned a 7-year-old’s earnest request to “make a dragon for me” into a global public relations coup? In a nutshell, the Commonwealth Scientific and Industrial Research Organization’s response last month to a letter from a girl named Sophie — a potential future scientist — [...]
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Why Small Businesses Should Care About Safer Internet Day

Posted In TECHNOLOGY

February 11 is Safer Internet Day. As the name suggests, its purpose is to “celebrate positive practices in digital media and technology and [to] grow public awareness that a safer, better internet depends on all of us.” This includes small business’s efforts to protect themselves and their customers by improving online privacy and security. Safer [...]
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How to Show Love for Your Customers on Valentine’s Day

Posted In MARKETING

Valentine’s Day is all about showing the people we love how much we care, which typically prompts companies to court customers by busting out red flyers and heart-shaped decorations. You don’t have to do that, of course. But, as a small-business owner, you would be remiss to ignore Feb. 14, especially if you offer a [...]
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Peg Fitzpatrick Imbues Social Media Strategy with Positivity

Posted In SOCIAL MEDIA

“Social media is the new television,” says social media marketing expert Peg Fitzpatrick. “[You have to] make sure that you have a channel that people would like to watch.” That means your small-business tweets, status updates, and posts need to be entertaining and upbeat. “No one likes a Debbie Downer or Negative Nelly,” she asserts. Fitzpatrick [...]
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Rebekah Radice’s Secret to Social Media Success

Posted In LEADERSHIP PROFILES

Rebekah Radice loves to share her passion for all things social wherever and whenever she can. As founder and CEO of a digital marketing agency in Los Angeles, Radice (pictured) helps business owners develop online marketing plans and realize the full potential of their social media campaigns. She recently launched a training system called Stand [...]
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Why You Need an Employee Advocacy Strategy (and How to Implement One)

Posted In EMPLOYEES

Some business owners scoff at the idea of worrying about whether their employees are content. It sounds callous, but it’s true. Yet happiness shouldn’t be ignored, because it leads to greater productivity, staff retention, and brand advocacy (particularly on social media). You can foster a happier workplace by setting up an employee advocacy strategy. Here’s [...]
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What You Can Learn From 4 Big Brands Using Vine

Posted In BUSINESS PROFILES

The debate lingers over whether Instagram Video or Vine is a better platform for brand marketing. But one thing is certain: Vine offers a unique and effective means to deliver quick presentations. Perhaps that’s because Vine is owned by Twitter, and its clips, which are limited to six seconds, really feel like video versions of the [...]
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Is Tumblr Right for My Business?

Posted In MARKETING

Tumblr gets a bad rap. The micro-blogging platform tends to be thought of as the most unprofessional of social networks, so it often gets the side-eye glance from corporate types. Yet, although it’s true that Tumblr is where we go for spoilers of latest Sherlock episode or to enjoy an array of animated gifs, it can [...]
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