Like it or not, how your brand is perceived online influences buyer behavior. In a recent social media study by J.D. Power & Associates, 87 percent of satisfied customers said their online interaction with the company “positively impacted” their likelihood of purchase from that company. To be effective, however, these social interactions need to be real, two-way [...]
Do you know how your brand is perceived in the digital world? You should. Like it or not, your online reputation — fueled by what consumers choose to share with one another about your company — can make or break your business. In fact, blogs now rank as the third-most influential online resource for consumers [...]
Let’s face it: The internet has changed the way that U.S. consumers find and share information. Now anyone can publicly broadcast insight and advice, so self-proclaimed “experts” are blogging, using social networks, and gaining thousands of followers. As a result, they wield all sorts of digital influence — and can have a huge impact on [...]
Customer engagement should be a top priority for small-business owners looking to develop a successful social media marketing strategy. One of the most effective — and lucrative — ways to get people to interact with your brand is to offer an incentive, such as prizes in a contest. According to a recent study by the [...]
Three entrepreneurs share about starting their businesses. Read advice to their peers, their views of the business landscape for women, and more.
If you use Instagram for business purposes, the Photos of You feature can increase customer engagement and visibility. Learn more about Instagram.
"Curated retailing” is becoming increasingly popular, both online and off, according to the consumer research firm Euromonitor International. The idea: By tailoring the mix of products they offer to put familiar favorites alongside carefully selected new options, merchants can provide customers with greater choices and a better brand experience. Xander Oxman, co-founder and CEO of [...]
As social media transforms how businesses and customers interact, video is playing an increasingly important role in their conversations and, as a result, setting new consumer expectations of commercial brands. This is where Twitter’s storytelling app Vine comes in. Vine, which debuted in January, allows users to share six-second looped videos shot in low resolution, [...]
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