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How to Build Relationships With Your Customers Via Social Media

Posted In MARKETING

Like it or not, how your brand is perceived online influences buyer behavior. In a recent social media study by J.D. Power & Associates, 87 percent of satisfied customers said their online interaction with the company “positively impacted” their likelihood of purchase from that company. To be effective, however, these social interactions need to be real, two-way [...]
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7 Tools for Managing Your Business's Online Reputation

Posted In EMPLOYEES

Do you know how your brand is perceived in the digital world? You should. Like it or not, your online reputation — fueled by what consumers choose to share with one another about your company — can make or break your business. In fact, blogs now rank as the third-most influential online resource for consumers [...]
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4 Types of Digital Influencers and How to Connect With Them

Posted In MARKETING

Let’s face it: The internet has changed the way that U.S. consumers find and share information. Now anyone can publicly broadcast insight and advice, so self-proclaimed “experts” are blogging, using social networks, and gaining thousands of followers. As a result, they wield all sorts of digital influence — and can have a huge impact on [...]
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How to Use Contests to Your Advantage in Social Media Marketing

Posted In MARKETING

Customer engagement should be a top priority for small-business owners looking to develop a successful social media marketing strategy. One of the most effective — and lucrative — ways to get people to interact with your brand is to offer an incentive, such as prizes in a contest. According to a recent study by the [...]
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Young Women Entrepreneurs Offer Some Advice to Their Peers

Posted In LEADERSHIP PROFILES

Female entrepreneurship is on the rise. “Women entrepreneurs lead one in five startups around the globe,” Forbes reports. “The ratio of female founders to male soared 30 percent over the last year and a half.” As women are presented with more opportunities to run their own companies, they’ll need to prepare to face few challenges [...]
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How Instagram's New 'Photos of You' Increases Customer Engagement

Posted In MARKETING

Visual marketing is on the rise, and Instagram is leading the way, dominating the photo-sharing space. Just a year after being acquired by Facebook, Instagram has experienced a 500 percent increase in users, a study by social media analytics firm Simply Measured shows. The study also finds that, although more top brands use Pinterest than [...]

Wine Club Uses Product Curation to Attract Members

Posted In INNER CIRCLE

"Curated retailing” is becoming increasingly popular, both online and off, according to the consumer research firm Euromonitor International. The idea: By tailoring the mix of products they offer to put familiar favorites alongside carefully selected new options, merchants can provide customers with greater choices and a better brand experience. Xander Oxman, co-founder and CEO of [...]
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How to Market Your Business With Vine Videos

Posted In MARKETING

As social media transforms how businesses and customers interact, video is playing an increasingly important role in their conversations and, as a result, setting new consumer expectations of commercial brands. This is where Twitter’s storytelling app Vine comes in. Vine, which debuted in January, allows users to share six-second looped videos shot in low resolution, [...]
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