Christina Jones is a business writer for Intuit who is passionate about solving small business problems.
on November 21, 2013
Like it or not, how your brand is perceived online influences buyer behavior. In a recent social media study by J.D. Power & Associates, 87 percent of satisfied customers said their online interaction with the company “positively impacted” their like…Read » Views: 2,781
on July 22, 2013
Do you know how your brand is perceived in the digital world? You should. Like it or not, your online reputation — fueled by what consumers choose to share with one another about your company — can make or break your business.
In fact, blogs now rank as t…Read » Views: 1,102
on July 16, 2013
Let’s face it: The internet has changed the way that U.S. consumers find and share information. Now anyone can publicly broadcast insight and advice, so self-proclaimed “experts” are blogging, using social networks, and gaining thousands of followers. As…Read » Views: 1,256
on June 17, 2013
Customer engagement should be a top priority for small-business owners looking to develop a successful social media marketing strategy. One of the most effective — and lucrative — ways to get people to interact with your brand is to offer an incentive, suc…Read » Views: 1,216
on June 10, 2013
Female entrepreneurship is on the rise. “Women entrepreneurs lead one in five startups around the globe,” Forbes reports. “The ratio of female founders to male soared 30 percent over the last year and a half.”
As women are presented with more opportun…Read » Views: 1,196
on June 5, 2013
Visual marketing is on the rise, and Instagram is leading the way, dominating the photo-sharing space. Just a year after being acquired by Facebook, Instagram has experienced a 500 percent increase in users, a study by social media analytics firm Simply Measur…Read » Views: 932
on May 31, 2013
“Curated retailing” is becoming increasingly popular, both online and off, according to the consumer research firm Euromonitor International. The idea: By tailoring the mix of products they offer to put familiar favorites alongside carefully selected new opt…Read » Views: 789
on May 30, 2013
As social media transforms how businesses and customers interact, video is playing an increasingly important role in their conversations and, as a result, setting new consumer expectations of commercial brands.
This is where Twitter’s storytelling app Vine …Read » Views: 1,180