Christy Rakoczy

Christy Rakoczy is a business writer for Intuit and is passionate about solving small business problems.

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    Is Email Marketing Still Relevant in the Age of Social Media?

    by on December 3, 2013

    With so many small businesses interacting directly with customers on social media sites like Twitter and Facebook, email can seem outdated as a marketing tool.

    But don’t write it off just yet. Email is still very relevant to business marketing. In fact, ema…

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    Protect Your Blog Content From Web Scraping

    by on November 8, 2013

    It takes time, money, and effort to create content for your company’s blog. Unfortunately, some unscrupulous website owners don’t want to invest in original material and instead plagiarize other people’s posts through a practice called “web scraping.…

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    Using Google’s New Search Report to Drive Web Traffic

    by on November 4, 2013

    Are you using search-engine optimization and sponsored links to drive traffic to your company’s website? If so, Google has a new report for you.
    Small-business owners who have an AdWords and a Webmaster Tools account can now generate a paid & organic …

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    Get Your Business Ready for the Holiday Season

    by on October 25, 2013

    The holidays are a busy time for most small-business owners, and you don’t want to be caught unprepared. Plan ahead to ensure you can handle the seasonal rush (or slowdown) and perhaps enjoy some time off, too.

    Depending on your industry, here are six thin…

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    3 Apps for Laying Out Office Space

    by on October 10, 2013

    Only about one in four U.S. professionals has an optimal workplace environment, while the rest struggle to do their jobs effectively, according to a 2013 U.S. Workplace Survey [PDF] by Gensler, a global architecture, planning, and consulting firm. A poorly des…

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    How to Protect Your Small Business From a Cyber Attack

    by on October 7, 2013

    Forbes recently alerted entrepreneurs to data showing a record number of cyber attacks on small businesses. The 2012 report by Verizon reveals that 71 percent of the 855 data breaches examined happened to businesses with 100 or fewer employees. It also suggest…

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    How Google Helpouts Can Help Your Small Business

    by on October 4, 2013

    Google plans to launch yet another new service that may provide some exciting opportunities to small-business owners. Google Helpouts is a Google Hangout-like service that lets you charge a fee for providing one-on-one expert advice in a live video chat, Entre…

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    How to Fire a New Hire Who Just Isn't Working Out

    by on October 3, 2013

    On her list of “5 Scary Small-Business Mistakes,” Suzanne Lucas — who calls herself the Evil HR Lady — cautions entrepreneurs not to make false assumptions about their employees.

    “Plenty of small businesses have been completely destroyed by a lawsu…

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