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Is Email Marketing Still Relevant in the Age of Social Media?

Posted In MARKETING

With so many small businesses interacting directly with customers on social media sites like Twitter and Facebook, email can seem outdated as a marketing tool. But don’t write it off just yet. Email is still very relevant to business marketing. In fact, email marketing and social networking should go hand in hand in your efforts to [...]
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Protect Your Blog Content From Web Scraping

Posted In MARKETING

It takes time, money, and effort to create content for your company’s blog. Unfortunately, some unscrupulous website owners don’t want to invest in original material and instead plagiarize other people’s posts through a practice called “web scraping.” Web scraping typically involves using automated bots or scripts to copy and repost content. Why is it bad [...]
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Using Google’s New Search Report to Drive Web Traffic

Posted In MARKETING

Are you using search-engine optimization and sponsored links to drive traffic to your company’s website? If so, Google has a new report for you. Small-business owners who have an AdWords and a Webmaster Tools account can now generate a paid & organic report, which provides insight into how people find your company’s site while using Google’s search engine. [...]
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Get Your Business Ready for the Holiday Season

Posted In MARKETING

The holidays are a busy time for most small-business owners, and you don’t want to be caught unprepared. Plan ahead to ensure you can handle the seasonal rush (or slowdown) and perhaps enjoy some time off, too. Depending on your industry, here are six things you can do now to get ready for the holidays: [...]
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3 Apps for Laying Out Office Space

Posted In EMPLOYEES

Only about one in four U.S. professionals has an optimal workplace environment, while the rest struggle to do their jobs effectively, according to a 2013 U.S. Workplace Survey [PDF] by Gensler, a global architecture, planning, and consulting firm. A poorly designed office can negatively affect collaboration, innovation, and employee productivity, engagement, and morale. So, why [...]
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How to Protect Your Small Business From a Cyber Attack

Posted In TECHNOLOGY

Forbes recently alerted entrepreneurs to data showing a record number of cyber attacks on small businesses. The 2012 report by Verizon reveals that 71 percent of the 855 data breaches examined happened to businesses with 100 or fewer employees. It also suggests that small businesses are especially vulnerable. Is your company at risk? As Forbes [...]
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How Google Helpouts Can Help Your Small Business

Posted In MARKETING

Google plans to launch yet another new service that may provide some exciting opportunities to small-business owners. Google Helpouts is a Google Hangout-like service that lets you charge a fee for providing one-on-one expert advice in a live video chat, Entrepreneur.com reports. Google Helpouts aims to support a marketplace that is increasingly moving toward freelance [...]
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How to Fire a New Hire Who Just Isn't Working Out

Posted In TECHNOLOGY

On her list of “5 Scary Small-Business Mistakes,” Suzanne Lucas — who calls herself the Evil HR Lady — cautions entrepreneurs not to make false assumptions about their employees. “Plenty of small businesses have been completely destroyed by a lawsuit when an employer thought the law didn’t apply because the company was too small or because [...]
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