Savvy online marketers tailor a website’s content to include keywords that their target customer is most likely use while searching the web for the kinds of goods or services their company offers. So, it would make sense for small-business owners to use a free service like Google Analytics to determine what keywords are driving the [...]
Holiday cards can be a thoughtful way to remind your customers, vendors, partners, and distributors just how important they are to your small business. But sending traditional tidings requires planning ahead (and stuffing way too many envelopes). If you haven’t already gone that route this year, why not connect personally with people using another method? [...]
Many small businesses have dabbled in online coupon deals — such as those offered by Groupon, LivingSocial, and Amazon Local — with varying degrees of success. Marketing your business via these websites can have obvious perks, as well as some unintended consequences, including devaluing your brand. The good news is that you don't have to offer rock-bottom [...]
It’s easy to get caught up in running your business and miss out on networking and training events. But you need to seize at least a few of these opportunities to stay ahead in your field. Attending small-business conferences can help you keep current on best practices, new tools, and employment trends. The challenge, of [...]
Hiring short-term, seasonal, contract, or otherwise temporary employees is on the rise among U.S. businesses. Learn about hiring a temporary employee.
You’ve used Google Hangouts to gloat about your NFL fantasy football draft picks. But did you know that these free video chats pack some serious small-business potential? Whether you run a consulting firm that’s collaborating on a client project or a restaurant that’s hosting online cooking demonstrations, you may be able to use Hangouts to your [...]
It’s natural to think “grow, grow, grow” when it comes to your business. And a major growth moment for many small enterprises is opening a second location. This is a significant step, and there are a number of factors to consider. Before sinking money into expansion, ask yourself the following six questions, the first of [...]