Carla Turchetti

Carla Turchetti

Carla Turchetti is a veteran broadcast, print and digital journalist who is passionate about small businesses and the stories behind them. Carla is a small-business columnist at the News & Observer, the regional daily newspaper in Raleigh, North Carolina.

  • supply chain

    Would a Supply-Chain Analysis Improve Your Bottom Line?

    by on September 12, 2014

    While the phrase “supply chain” may conjure up images of transportation services moving freight from one place to another, the reality is that most businesses have a supply chain whether they know it or not.

    “Anybody that gets into these four things — buy,…

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    Using the Latest Pinterest Tools to Generate Sales

    by on August 25, 2014

    Pinterest first appeared on the social media scene in 2010 as a place for users to curate or “pin” favorite images from the Internet. Users have embraced the concept and have already pinned more than 30 billion images. Pinterest is now positioning itself as mo…

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    How to Manage Big Projects at Your Small Business

    by on June 19, 2014

    How would you handle completing a major project in addition to overseeing day-to-day operations? Big businesses tackle large projects all the time, but they also have the personnel, budgets, and infrastructure that smaller companies lack. Your big project co…

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    Does Your Business Need a Summer Dress Code?

    by on May 27, 2014

    In summertime the pace slows down, life gets a little more casual, and your employees may reflect that in their warm-weather wardrobes. If you’re concerned that the staff looks more like they are attending a backyard barbecue than working in a place of serious…

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    Building a Successful Social Media Campaign

    by on April 15, 2014

    As an entrepreneur, you know all about the power of social media: It can help you build your brand, promote your business, and connect with customers. But before you write your next post or tweet, consider whether your current strategies are making efficient u…

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    Facebook Reaches Out to Small-Business Owners

    by on April 14, 2014

    Eighteen entrepreneurs from 12 businesses make up the council, which is designed to be a give-and-take between the world’s largest social media network and representatives of the millions of business owners who actively use it to reach customers.

    “It is…

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    5 Things You Can Do Today to Become More Productive

    by on March 27, 2014

    Do you feel like your to-do list and the clock are engaged in constant battle? Kevin Kowalke, a mortgage broker and business strategist, believes you need to examine what’s working and what isn’t — and then strategize how to be more productive.

    “You h…

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    Winter Weather Tips for Business Travelers

    by on February 5, 2014

    Whether it’s a full-on Polar Vortex or a brief freezing-rain shower, winter weather can interfere with business travel. You can’t fight Mother Nature, but you can employ some strategies to keep trip interruptions to a minimum.

    Check the Forecast

    When tra…

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