Carla Turchetti is a veteran broadcast, print and digital journalist who is passionate about small businesses and the stories behind them. Carla is a small-business columnist at the News & Observer, the regional daily newspaper in Raleigh, North Carolina.
on August 25, 2014
Pinterest first appeared on the social media scene in 2010 as a place for users to curate or “pin” favorite images from the Internet. Users have embraced the concept and have already pinned more than 30 billion images. Pinterest is now positioning itself as mo…Read » Views: 267
on June 19, 2014
How would you handle completing a major project in addition to overseeing day-to-day operations? Big businesses tackle large projects all the time, but they also have the personnel, budgets, and infrastructure that smaller companies lack. Your big project co…Read » Views: 547
on May 27, 2014
In summertime the pace slows down, life gets a little more casual, and your employees may reflect that in their warm-weather wardrobes. If you’re concerned that the staff looks more like they are attending a backyard barbecue than working in a place of serious…Read » Views: 411
on April 15, 2014
As an entrepreneur, you know all about the power of social media: It can help you build your brand, promote your business, and connect with customers. But before you write your next post or tweet, consider whether your current strategies are making efficient u…Read » Views: 515
on April 14, 2014
Eighteen entrepreneurs from 12 businesses make up the council, which is designed to be a give-and-take between the world’s largest social media network and representatives of the millions of business owners who actively use it to reach customers.
“It is…Read » Views: 306
on March 27, 2014
Do you feel like your to-do list and the clock are engaged in constant battle? Kevin Kowalke, a mortgage broker and business strategist, believes you need to examine what’s working and what isn’t — and then strategize how to be more productive.
“You h…Read » Views: 638
on February 5, 2014
Whether it’s a full-on Polar Vortex or a brief freezing-rain shower, winter weather can interfere with business travel. You can’t fight Mother Nature, but you can employ some strategies to keep trip interruptions to a minimum.
Check the Forecast
When tra…Read » Views: 209
on February 3, 2014
While Monday-morning quarterbacks recap and analyze yesterday’s big game, one thing is certain: A California small business scored in the third quarter when its first major-league TV commercial aired, thanks to Intuit and millions of voters.
As the grand-pr…Read » Views: 291