Carla Turchetti

Carla Turchetti

Carla Turchetti is a veteran broadcast, print and digital journalist who is passionate about small businesses and the stories behind them. Carla is a small-business columnist at the News & Observer, the regional daily newspaper in Raleigh, North Carolina.

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    How to Make Your Business More Social

    by on December 12, 2013

    The deepest urge in human nature is the desire to be important, American philosopher John Dewey observed. His insight may help to explain why blogs and social networks have become so popular. Before Facebook, Twitter, Yelp, TripAdvisor, and the like, the only…

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    How to Make Your Office More Efficient

    by on November 22, 2013

    Every small-business owner could use a few more hours in the day to get everything done.

    That’s why it’s so important to keep your office running at peak efficiency: You want to maximize every working moment. Here are three tips for streamlining your oper…

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    Can You Require a Minimum Purchase for Credit Card Users?

    by on November 5, 2013

    Cash may be king at your small business, but it’s likely that plenty of customers would prefer to pay with plastic.

    Accepting credit and debit cards isn’t free: Merchants pay a percentage of the total transaction amount (and often a flat fee per card swip…

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    Get Ready for Cyber Monday Now

    by on November 1, 2013

    The biggest online shopping day in U.S. retail history was Cyber Monday 2012, with sales that were 30 percent higher than the Monday after Thanksgiving in 2011, according to IBM’s Digital Analytics Benchmark [PDF].

    Here’s what online merchants nationwide …

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    How Going Green Can Make Your Business Money

    by on November 1, 2013

    Fourth-generation egg farmer Jesse Laflamme says going organic saved the family business.

    “We were nearly out of business,” says Laflamme (pictured), co-owner and CEO of Pete and Gerry’s Organics in New Hampshire. “My parents had the foresight to convert t…

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    Selecting a Corporate Structure for Your Small Business

    by on October 18, 2013

    One of the earliest decisions every small-business owner must make is how to set up the company. Although it’s not as exciting as selecting a name for the business or approving a logo, choosing a structure for your business has important legal and tax implic…

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    Reaching Customers Through Text Messaging

    by on October 17, 2013

    There’s something about a text message that commands our immediate attention. From the moment the phone buzzes or vibrates, we want to know who is texting us and what they have to say. And that is the selling point behind direct mobile marketing campaigns.

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    Do You Have a Hobby or a Business?

    by on October 15, 2013

    It can take time for entrepreneurs to realize their dreams. Often new ventures are nurtured on the side for years while their owners continue to earn steady paychecks from someone else. But at what point does your “hobby” become a business for IRS purposes…

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