Carla Turchetti is a veteran broadcast, print and digital journalist who is passionate about small businesses and the stories behind them. Carla is a small-business columnist at the News & Observer, the regional daily newspaper in Raleigh, North Carolina.
on December 12, 2013
The deepest urge in human nature is the desire to be important, American philosopher John Dewey observed. His insight may help to explain why blogs and social networks have become so popular. Before Facebook, Twitter, Yelp, TripAdvisor, and the like, the only…Read » Views: 1,038
on November 22, 2013
Every small-business owner could use a few more hours in the day to get everything done.
That’s why it’s so important to keep your office running at peak efficiency: You want to maximize every working moment. Here are three tips for streamlining your oper…Read » Views: 1,300
on November 5, 2013
Cash may be king at your small business, but it’s likely that plenty of customers would prefer to pay with plastic.
Accepting credit and debit cards isn’t free: Merchants pay a percentage of the total transaction amount (and often a flat fee per card swip…Read » Views: 3,540
on November 1, 2013
The biggest online shopping day in U.S. retail history was Cyber Monday 2012, with sales that were 30 percent higher than the Monday after Thanksgiving in 2011, according to IBM’s Digital Analytics Benchmark [PDF].
Here’s what online merchants nationwide …Read » Views: 1,044
on November 1, 2013
Fourth-generation egg farmer Jesse Laflamme says going organic saved the family business.
“We were nearly out of business,” says Laflamme (pictured), co-owner and CEO of Pete and Gerry’s Organics in New Hampshire. “My parents had the foresight to convert t…Read » Views: 939
on October 18, 2013
One of the earliest decisions every small-business owner must make is how to set up the company. Although it’s not as exciting as selecting a name for the business or approving a logo, choosing a structure for your business has important legal and tax implic…Read » Views: 1,217
on October 17, 2013
There’s something about a text message that commands our immediate attention. From the moment the phone buzzes or vibrates, we want to know who is texting us and what they have to say. And that is the selling point behind direct mobile marketing campaigns.
…Read » Views: 1,364
on October 15, 2013
It can take time for entrepreneurs to realize their dreams. Often new ventures are nurtured on the side for years while their owners continue to earn steady paychecks from someone else. But at what point does your “hobby” become a business for IRS purposes…Read » Views: 1,184