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How to Make Your Business More Social

Posted In MARKETING

The deepest urge in human nature is the desire to be important, American philosopher John Dewey observed. His insight may help to explain why blogs and social networks have become so popular. Before Facebook, Twitter, Yelp, TripAdvisor, and the like, the only way that the average person could influence the masses was to become a celebrity. [...]
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How to Make Your Office More Efficient

Posted In TRENDS

Every small-business owner could use a few more hours in the day to get everything done. That’s why it’s so important to keep your office running at peak efficiency: You want to maximize every working moment. Here are three tips for streamlining your operations. 1. Kick clutter to the curb. Constantly searching for things under piles [...]
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Can You Require a Minimum Purchase for Credit Card Users?

Posted In GETTING PAID

Cash may be king at your small business, but it’s likely that plenty of customers would prefer to pay with plastic. Accepting credit and debit cards isn’t free: Merchants pay a percentage of the total transaction amount (and often a flat fee per card swipe) to process each customer’s payment. Since you’re losing a portion [...]
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Get Ready for Cyber Monday Now

Posted In MARKETING

The biggest online shopping day in U.S. retail history was Cyber Monday 2012, with sales that were 30 percent higher than the Monday after Thanksgiving in 2011, according to IBM’s Digital Analytics Benchmark [PDF]. Here’s what online merchants nationwide should be doing right now to get ready for Cyber Monday 2013 (Dec. 2), which is [...]
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How Going Green Can Make Your Business Money

Fourth-generation egg farmer Jesse Laflamme says going organic saved the family business. "We were nearly out of business," says Laflamme (pictured), co-owner and CEO of Pete and Gerry's Organics in New Hampshire. "My parents had the foresight to convert the farm to organic. Without doing that, we wouldn't have had a chance." Embracing humane, environmentally responsible and sustainable [...]
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Selecting a Corporate Structure for Your Small Business

Posted In MONEY

One of the earliest decisions every small-business owner must make is how to set up the company. Although it’s not as exciting as selecting a name for the business or approving a logo, choosing a structure for your business has important legal and tax implications down the road. Here are the four most common options [...]
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Reaching Customers Through Text Messaging

Posted In MARKETING

There’s something about a text message that commands our immediate attention. From the moment the phone buzzes or vibrates, we want to know who is texting us and what they have to say. And that is the selling point behind direct mobile marketing campaigns. “Ninety-seven percent of text messages are read within six minutes,” says [...]
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Do You Have a Hobby or a Business?

Posted In MONEY

It can take time for entrepreneurs to realize their dreams. Often new ventures are nurtured on the side for years while their owners continue to earn steady paychecks from someone else. But at what point does your “hobby” become a business for IRS purposes? It boils down to your intention of making a profit. As far [...]
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