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How to Keep Social Media from Becoming a Time Sink

Posted In SOCIAL MEDIA

Social media is useful for networking and promoting your small business, but it can also be addictive — and consume an inordinate amount of your valuable time. So, how do you minimize your hours on LinkedIn, Facebook, Twitter, and other sites without sacrificing the legitimate benefits of being there? Here are six strategies to keep [...]

How to Get Prospective Clients to Open Your Emails

Posted In INNER CIRCLE

A prospective client sees your email sitting in her inbox and instantly decides whether to read or ignore it, based largely on its subject line. So, how do you increase the odds she’ll open it? Here are a few tips. Get permission (or a request) first. Some subject lines aren’t very inviting, while others lead [...]
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