iStock_000001604144Small-300x303.jpg

USDA Earmarks $150 Million for Rural Businesses

Posted In LOCAL MARKETING

Small town (or even no town) America, listen up: Uncle Sam has up to $150 million ready to invest in your rural business. As part of the White House Rural Council's "Made in Rural America" initiative, U.S. Department of Agriculture (USDA) Secretary Tom Vilsack recently announced the creation of a $150 million investment fund, which [...]
iStock_000027734506Small-300x189.jpg

Why Your Small Business Needs Cyber Insurance

Posted In MONEY

Sometimes small-business owners feel invisible compared to more established brands. But when it comes to cyber crime, your business is just as visible -- and vulnerable -- as any Fortune 500 concern. Nearly one-third of all cyber attacks in 2013 targeted companies with fewer than 250 employees. Not only are small-business owners less likely to [...]
iStock_000010847953Small-300x199.jpg

5 Questions to Ask Before Refinancing Your Small-Business Loan

Posted In LOANS

When it comes to financing or refinancing their loans, small-business owners often face an uneven playing field. Financiers work with loans, loan terms, and loan documents day in and day out. But, for you as a small-business owner, it’s probably uncharted territory. You may not know what questions to ask to protect your own interests. [...]
iStock_000009274040Small-300x202.jpg

5 Licensing Lessons Every Inventor Should Understand

Posted In COMPLIANCE & LICENSING

Americans have long admired inventors, those gadgeteers intent on thinking up the next big thing. From Ben Franklin, who tinkered with eyeglasses to create bifocals to Fulton’s steam engine, Bell’s telephone and Edison’s light bulbs, the notion of building a better mousetrap is right up there with baseball, apple pie, and Mom. But how do [...]
iStock_000012011542Small-300x199.jpg

Hyperlocal Advertising: How to Use Window Graphics

Posted In LOCAL MARKETING

Retail marketers have been giving hyperlocal advertising — the act of appealing directly to customers and prospects in the immediate vicinity — all sorts of buzz lately. As a small-business owner, perhaps you’ve heard of a tactic called geofencing, which targets customers with mobile phones when they happen to be nearby. But you don’t need digital [...]
iStock_000033758680Small-300x225.jpg

Should Your Small Business Accept Bitcoin?

Posted In GETTING PAID

Bitcoin has made quite a few headlines lately. This is thanks, at least in part, to the somewhat spectacular failure of Japan-based MtGox, one of the world’s largest exchanges. Hundreds of millions of dollars’ worth of the virtual currency disappeared in a very real way. Despite the controversy, bitcoin continues to muster support among many [...]
Skype.png

Skype Your Way to a Better Bottom Line

Posted In MOBILE & APPS

Since its release in 2003, Skype — the world’s first practical VoIP service with video — has enabled geographically distant colleagues to converse as close as face-to-face as possible without being in the same place at the same time. Businesses big and small have adopted and adapted the service to lower costs and increase revenues [...]
iStock_000002688932Small-300x208.jpg

Social Media: Keeping Up With the Competition

Posted In MARKETING

You want to keep tabs on your competitors’ social media activity, but staying on top of your own online initiatives and overall presence is already a time-consuming chore. How can you possibly manage to do both? By using an inexpensive tracking tool like Mention, Quintly, or Perch. These web-based and mobile apps capture mentions of [...]
Advertisement