Dave Clarke is a business writer for Intuit and is passionate about solving small business problems.
on April 4, 2014
Buying a franchise can be a lot like getting married: Your courtship is blissful, so you seal the deal and then enjoy a fruitful honeymoon period. But then, at some point, the relationship sours — and you decide you want out.
As in divorce, leaving is rarel…Read » Views: 3,019
on April 2, 2014
Forget six degrees of separation from Kevin Bacon. The odds of most small-business owners selling anything to the Golden Globe-winning actor are astronomical.
However, in the context of professional networking on LinkedIn, the six-degrees concept can help you…Read » Views: 4,047
on April 1, 2014
Business travel can be a lot of things: exciting, tiring, profitable, and — if you don’t properly manage your expenses, per the IRS — taxing (in the financial sense).
When it comes to deciding what to claim and how, there’s no substitute for seeking a…Read » Views: 3,160
on March 25, 2014
Word-of-mouth advertising is 10 times more effective than a traditional ad, asserts Jonah Berger, a marketing professor and author of Contagious: Why Things Catch On. But, contrary to popular belief, less than 10 percent of those sought-after personal recommen…Read » Views: 3,309
on March 12, 2014
You can’t make it rain so you can sell more raincoats, and you can’t prevent a snowstorm from keeping customers away. But you can use the weather, inclement or otherwise, to your small business’s advantage.
Anne Kleinman, founder of Ad Infinitum, relate…Read » Views: 2,434
on March 11, 2014
Profit-sharing? You want me to share my hard-earned profits with people who haven’t invested any capital in my company? Yes, perhaps. Profit-sharing can increase employee productivity and morale while decreasing turnover, among other benefits. Here’s a look …Read » Views: 4,742
on March 10, 2014
When Brooklyn, N.Y.-based Kickstarter came onto the scene in 2009, it promised to upend the age-old traditions of funding art projects. Instead of seeking wealthy patrons or government grants, creative types would ask for contributions online in exchange for t…Read » Views: 2,472
on March 7, 2014
Want to really influence people with your marketing efforts, give some serious thought to the colors you use in everything from advertisements to in-store promotions. Why? Consumers cite color as the reason they buy [PDF] something 85 percent of the time.
Wha…Read » Views: 2,528