Dave Clarke

Dave Clarke is a business writer for Intuit and is passionate about solving small business problems.

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    Disenfranchised: How to Get Out of a Bad Franchising Agreement

    by on April 4, 2014

    Buying a franchise can be a lot like getting married: Your courtship is blissful, so you seal the deal and then enjoy a fruitful honeymoon period. But then, at some point, the relationship sours — and you decide you want out.

    As in divorce, leaving is rarel…

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    How to Use LinkedIn to Generate Leads

    by on April 2, 2014

    Forget six degrees of separation from Kevin Bacon. The odds of most small-business owners selling anything to the Golden Globe-winning actor are astronomical.

    However, in the context of professional networking on LinkedIn, the six-degrees concept can help you…

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    5 Tax Tips for Deducting Travel Expenses

    by on April 1, 2014

    Business travel can be a lot of things: exciting, tiring, profitable, and — if you don’t properly manage your expenses, per the IRS — taxing (in the financial sense).

    When it comes to deciding what to claim and how, there’s no substitute for seeking a…

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    Building Buzz: How to Spark Word-of-Mouth Marketing

    by on March 25, 2014

    Word-of-mouth advertising is 10 times more effective than a traditional ad, asserts Jonah Berger, a marketing professor and author of Contagious: Why Things Catch On. But, contrary to popular belief, less than 10 percent of those sought-after personal recommen…

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    Rain or Shine: Using Weather Data to Drive Business Decisions

    by on March 12, 2014

    You can’t make it rain so you can sell more raincoats, and you can’t prevent a snowstorm from keeping customers away. But you can use the weather, inclement or otherwise, to your small business’s advantage.

    Anne Kleinman, founder of Ad Infinitum, relate…

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    Is Profit-Sharing Right for Your Small Business?

    by on March 11, 2014

    Profit-sharing? You want me to share my hard-earned profits with people who haven’t invested any capital in my company? Yes, perhaps. Profit-sharing can increase employee productivity and morale while decreasing turnover, among other benefits. Here’s a look …

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    Avoid a Crowdfunding Backlash When the Crowd Gets Ugly

    by on March 10, 2014

    When Brooklyn, N.Y.-based Kickstarter came onto the scene in 2009, it promised to upend the age-old traditions of funding art projects. Instead of seeking wealthy patrons or government grants, creative types would ask for contributions online in exchange for t…

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    Want to Earn More Green? Use the Psychology of Color

    by on March 7, 2014

    Want to really influence people with your marketing efforts, give some serious thought to the colors you use in everything from advertisements to in-store promotions. Why? Consumers cite color as the reason they buy [PDF] something 85 percent of the time.

    Wha…

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