Buying a franchise can be a lot like getting married: Your courtship is blissful, so you seal the deal and then enjoy a fruitful honeymoon period. But then, at some point, the relationship sours — and you decide you want out. As in divorce, leaving is rarely easy if one party wants to void the [...]
Forget six degrees of separation from Kevin Bacon. The odds of most small-business owners selling anything to the Golden Globe-winning actor are astronomical. However, in the context of professional networking on LinkedIn, the six-degrees concept can help you boost your bottom line by connecting you with people you can convert into paying customers. Try these [...]
We've put together some general tips when deducting travel expenses. Be sure to properly manage your travel expenses as per the IRS rules.
Word-of-mouth advertising is 10 times more effective than a traditional ad, asserts Jonah Berger, a marketing professor and author of Contagious: Why Things Catch On. But, contrary to popular belief, less than 10 percent of those sought-after personal recommendations happen online. What makes people likely to talk about your business and share your digital content [...]
You can’t make it rain so you can sell more raincoats, and you can’t prevent a snowstorm from keeping customers away. But you can use the weather, inclement or otherwise, to your small business’s advantage. Anne Kleinman, founder of Ad Infinitum, relates the story of a client who ignored the possibility of a downpour during [...]
Profit-sharing? You want me to share my hard-earned profits with people who haven’t invested any capital in my company? Yes, perhaps. Profit-sharing can increase employee productivity and morale while decreasing turnover, among other benefits. Here's a look at whether this strategy could work for your small business. Ins and Outs of Profit-Sharing According to the [...]
Some Kickstarter crowdfunding campaigns have drawn the crowd's ire, leading to negative reviews and posts. Learn how to avoid crowdfunding backlash.
Want to really influence people with your marketing efforts, give some serious thought to the colors you use in everything from advertisements to in-store promotions. Why? Consumers cite color as the reason they buy [PDF] something 85 percent of the time. What’s more, color improves brand recognition by up to 80 percent, and color ads [...]