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Pump Up Your Workforce With These Unusual, Affordable Employee Perks

Posted In EMPLOYEES

On-site gyms, therapeutic massages, gourmet meals — the list of employee perks provided by Silicon Valley tech companies goes on and on. The goal, of course, is to lure and retain top talent. How can small businesses compete? Not every employee incentive has to be Google-size to be effective. “Perks do play a big role [...]
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Barking Up the Right Tree: How PetFlow Went From Zero to $50 Million in 3 Years

Posted In BUSINESS PROFILES

Fifty million dollars worth of pet food is a lot of kibble to deliver. But that’s what PetFlow, a New York City-based startup, expects to do this year. Founded by veteran online marketing execs Joe Speiser and Alex Zhardanovsky, PetFlow brought in $1 million in revenue its first year and closed out 2013 with $39 [...]
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Cater to How Customers Communicate for Greater Marketing Success

Posted In MARKETING

Your customers obviously share an affinity for your business and its goods or services, but they differ in how they communicate. Their methods these days include texting, email, phone, and face-to-face networking. Understanding your customers’ styles and preferences — and aligning your marketing strategy accordingly — helps you foster stronger relationships and encourage greater sales. [...]
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What You Need to Know About Small-Business Record Keeping

Posted In BOOKKEEPING

Three little words can cost you a lot more money than you might imagine — and they have nothing to do with “love.” When it comes to keeping your business’s records, saving everything “just in case” can prove to be an expensive proposition. Maintaining records — legal, financial, employment, etc. — beyond regulatory requirements not [...]
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To Boost Revenue, Choose the Sales Channel Less Traveled

Posted In REVENUE

When the going gets tough, it’s said, the tough get going. Likewise, when traditional sales channels come up short, some tough-minded small-business owners find opportunities where few — or maybe none — have dared to sell their wares before. Hammers? Aisle 3. Sinus spray? Right by the register. GSC Products, based in upstate New York, [...]
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9 Questions to Ask Before Hiring a Managed Service Provider

Posted In EMPLOYEES

When it comes to managing the technologies that support their enterprises, many small-business owners just throw up their hands and turn the job over to professionals. Generally speaking, using a managed service provider is a good idea. The owner of a small chain of pizzerias, for example, rarely has the time or the expertise to keep [...]
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Groupon Launches DIY Deals for Local Merchants

Posted In MARKETING

Looking to attract a few of those 40 million U.S. consumers trolling for bargains on Groupon? The online-coupon giant on Feb. 10 launched a new self-service tool called DealBuilder that enables small businesses to put together their own deals. “We’ve always had a lot of demand from merchants reaching out to us wanting to run [...]
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New Domain Names Offer Opportunities and Pitfalls

Posted In MARKETING

Didn’t get the .com, .net, or .info URL you wanted for your company’s website? Nearly half of U.S. small-business owners say they’re dissatisfied with their internet addresses, and slightly more than that say they’ve lost business because they didn’t get their first choice in a generic top-level domain name, a national survey shows. If you’re [...]
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