Among educators and anyone who’s anxious to learn, massive open online courses — MOOCs for short — are all the rage. It seems that when you pair online instruction with everybody’s favorite word, free, you’re onto something. “We estimate at least 10 million people have registered for MOOCs,” writes Dhawal Shah, founder of Class Central, [...]
If boxing is the sweet science, then maybe marketing, given its unpredictability, is the sweet-and-sour science. Or perhaps it’s more like fuzzy math. No matter. Your small business needs marketing. It must be done, no matter how tedious or difficult you find its associated tasks. The first crucial step is setting a budget. A one-size-fits-all approach [...]
Entrepreneurs have been buying business insurance for a very long time. The act of managing risk by paying a premium to a third party in advance of any loss dates to at least 1780 B.C.: The Code of Hammurabi notes that Babylonian merchant marines paid their lenders an additional sum to ensure the loan was [...]
Wondering where the funding for your next amazing idea will come from? We bet you aren’t thinking it could be 7-Eleven, home of the Slurpee and the Big Gulp. But perhaps you should. The convenience store chain, which operates more than 52,000 locations in 16 countries, began offering venture capital in 2013. Unlike other VCs, [...]
Google, Yahoo, Bing, Yelp, yada yada, ad infinitum. The task of optimizing your business's search results and updating your listings with search engines, directories, and review sites to help people find you online may seem like a never-ending chore. A new service called Get Found, run by domain registrar GoDaddy, aims to solve that dilemma, especially when [...]
Although shipping giants do a fine job, they don't deliver on time as often as you may think. Learn how to cash in on on-time delivery guarantees.
Not too long ago, Facebook made some changes to its ad program. Its goal was to help businesses more effectively target their advertising campaigns and measure the results of their efforts. The updates, which enhanced the social network’s buying and reporting tools, let you use conversion tracking pixels to identify your goals and more effectively meet those [...]
Savvy small-business owners know that tying a marketing campaign to a popular holiday can be a cost-effective strategy. Whenever you can link your efforts to a larger event that people are already talking about, such as Valentine’s Day, you’re bound to get an additional boost from the buzz. You can ride the Cupid-filled publicity wave [...]