Dave Clarke is a business writer for Intuit and is passionate about solving small business problems.
on February 21, 2014
Among educators and anyone who’s anxious to learn, massive open online courses — MOOCs for short — are all the rage. It seems that when you pair online instruction with everybody’s favorite word, free, you’re onto something.
“We estimate at least …Read » Views: 1,806
on February 20, 2014
If boxing is the sweet science, then maybe marketing, given its unpredictability, is the sweet-and-sour science. Or perhaps it’s more like fuzzy math. No matter. Your small business needs marketing. It must be done, no matter how tedious or difficult you fi…Read » Views: 1,026
on February 19, 2014
Entrepreneurs have been buying business insurance for a very long time. The act of managing risk by paying a premium to a third party in advance of any loss dates to at least 1780 B.C.: The Code of Hammurabi notes that Babylonian merchant marines paid their le…Read » Views: 771
on February 18, 2014
Wondering where the funding for your next amazing idea will come from? We bet you aren’t thinking it could be 7-Eleven, home of the Slurpee and the Big Gulp. But perhaps you should.
The convenience store chain, which operates more than 52,000 locations in 1…Read » Views: 663
on February 17, 2014
Google, Yahoo, Bing, Yelp, yada yada, ad infinitum. The task of optimizing your business’s search results and updating your listings with search engines, directories, and review sites to help people find you online may seem like a never-ending chore. A new…Read » Views: 765
on February 13, 2014
Jose Li picked up a few things during the roughly six years he ran FedEx’s e-commerce division. One thing was that, although shipping giants do a fine job overall, they don’t deliver when promised as often as many people may think.
That got Li (pictured) …Read » Views: 1,251
on February 7, 2014
Not too long ago, Facebook made some changes to its ad program. Its goal was to help businesses more effectively target their advertising campaigns and measure the results of their efforts. The updates, which enhanced the social network’s buying and report…Read » Views: 844
on February 3, 2014
Savvy small-business owners know that tying a marketing campaign to a popular holiday can be a cost-effective strategy. Whenever you can link your efforts to a larger event that people are already talking about, such as Valentine’s Day, you’re bound to get…Read » Views: 727