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4 Free Online Courses for Entrepreneurs

Posted In ONLINE AND DIGITAL PRODUCTS

Among educators and anyone who’s anxious to learn, massive open online courses — MOOCs for short — are all the rage. It seems that when you pair online instruction with everybody’s favorite word, free, you’re onto something. “We estimate at least 10 million people have registered for MOOCs,” writes Dhawal Shah, founder of Class Central, [...]
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7 Tips for Setting Your Marketing Budget

Posted In BUDGETING

If boxing is the sweet science, then maybe marketing, given its unpredictability, is the sweet-and-sour science. Or perhaps it’s more like fuzzy math. No matter. Your small business needs marketing. It must be done, no matter how tedious or difficult you find its associated tasks. The first crucial step is setting a budget. A one-size-fits-all approach [...]
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Calculating Risk: How Much Insurance Do You Need?

Posted In MONEY

Entrepreneurs have been buying business insurance for a very long time. The act of managing risk by paying a premium to a third party in advance of any loss dates to at least 1780 B.C.: The Code of Hammurabi notes that Babylonian merchant marines paid their lenders an additional sum to ensure the loan was [...]
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7-Eleven Goes From Big Gulps to Venture Capital

Posted In RAISING CAPITAL

Wondering where the funding for your next amazing idea will come from? We bet you aren’t thinking it could be 7-Eleven, home of the Slurpee and the Big Gulp. But perhaps you should. The convenience store chain, which operates more than 52,000 locations in 16 countries, began offering venture capital in 2013. Unlike other VCs, [...]
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New Services Help Small Businesses Get Found Online

Posted In MARKETING

Google, Yahoo, Bing, Yelp, yada yada, ad infinitum. The task of optimizing your business's search results and updating your listings  with search engines, directories, and review sites to help people find you online may seem like a never-ending chore. A new service called Get Found, run by domain registrar GoDaddy, aims to solve that dilemma, especially when [...]
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How Your Business Can Cash In on On-Time Delivery Guarantees

Posted In BUSINESS PROFILES

Jose Li picked up a few things during the roughly six years he ran FedEx’s e-commerce division. One thing was that, although shipping giants do a fine job overall, they don’t deliver when promised as often as many people may think. That got Li (pictured) to thinking: What if there was an easy way to [...]
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Your 4-Point Facebook Ad-Tracking Strategy for 2014

Posted In MARKETING

Not too long ago, Facebook made some changes to its ad program. Its goal was to help businesses more effectively target their advertising campaigns and measure the results of their efforts. The updates, which enhanced the social network’s buying and reporting tools, let you use conversion tracking pixels to identify your goals and more effectively meet those [...]
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3 Valentine’s Day Promotions Any Small Business Can Run

Posted In LOCAL

Savvy small-business owners know that tying a marketing campaign to a popular holiday can be a cost-effective strategy. Whenever you can link your efforts to a larger event that people are already talking about, such as Valentine’s Day, you’re bound to get an additional boost from the buzz. You can ride the Cupid-filled publicity wave [...]
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