Dave Clarke

Dave Clarke is a business writer for Intuit and is passionate about solving small business problems.

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    5 Factors to Consider When Setting Prices

    by on January 30, 2014

    The legendary psychologist Sigmund Freud is thought to have said, “Sometimes a cigar is just a cigar.” That may be, but price is never just about price. The psychology of pricing involves much more, including perceived value and marketplace competition.


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