iStock_000003656981Small-300x199.jpg

How to Segment Your Email List

Posted In MARKETING

Gone are the days of sending an email blast to your entire list of subscribers. No matter what the size of your audience or customer base is, you could benefit from dividing it into smaller groups. Segmentation enables you to test and send targeted messages and get optimal results from your email marketing efforts. Here [...]
iStock_000017648624XSmall1-300x261.jpg

What to Test in Your Email Campaigns

Posted In EMAIL MARKETING

The most successful email marketing campaigns have at least one thing in common: They have been tested, analyzed, and retested. Granted, a high-quality product, a compelling offer, and a robust email list are contributing factors, too. But if you truly want to increase your email open and click-through rates and to convert prospects into buyers, [...]
iStock_000019301625Small-300x302.jpg

Using Power Words to Sell

Posted In SALES

When it comes to sales, a high-quality image can go a long way toward making your product or service more appealing. But using the right words can help make or break the deal. The Most Powerful Word of All So, don’t be afraid to use the most powerful sales word of all: free. Since the inception [...]
Robert-Goetz-Jan-2012-300x420.jpg

Robert Goetz on Small-Business Trends to Watch in 2014

Posted In LEADERSHIP PROFILES

As the new year begins, small-business owners need to look at the big picture. While many business owners are concerned with making the monthly payroll, other issues -- such as managing employees, competing with bigger players, and determining which customers are profitable (and which aren't) -- should be addressed now and throughout the fiscal year. [...]
Advertisement