Darcy Grabenstein is a business writer for Intuit and is passionate about solving small business problems.
on February 21, 2014
Gone are the days of sending an email blast to your entire list of subscribers. No matter what the size of your audience or customer base is, you could benefit from dividing it into smaller groups.
Segmentation enables you to test and send targeted messages a…Read » Views: 2,119
on February 13, 2014
The most successful email marketing campaigns have at least one thing in common: They have been tested, analyzed, and retested.
Granted, a high-quality product, a compelling offer, and a robust email list are contributing factors, too. But if you truly want t…Read » Views: 2,889
on February 11, 2014
When it comes to sales, a high-quality image can go a long way toward making your product or service more appealing. But using the right words can help make or break the deal.
The Most Powerful Word of All
So, don’t be afraid to use the most powerful sal…Read » Views: 4,101
on January 17, 2014
As the new year begins, small-business owners need to look at the big picture. While many business owners are concerned with making the monthly payroll, other issues — such as managing employees, competing with bigger players, and determining which customers …Read » Views: 2,482