Darcy Grabenstein

Darcy Grabenstein is a business writer for Intuit and is passionate about solving small business problems.

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    How to Segment Your Email List

    by on February 21, 2014

    Gone are the days of sending an email blast to your entire list of subscribers. No matter what the size of your audience or customer base is, you could benefit from dividing it into smaller groups.

    Segmentation enables you to test and send targeted messages a…

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    What to Test in Your Email Campaigns

    by on February 13, 2014

    The most successful email marketing campaigns have at least one thing in common: They have been tested, analyzed, and retested.

    Granted, a high-quality product, a compelling offer, and a robust email list are contributing factors, too. But if you truly want t…

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    Using Power Words to Sell

    by on February 11, 2014

    When it comes to sales, a high-quality image can go a long way toward making your product or service more appealing. But using the right words can help make or break the deal.

    The Most Powerful Word of All

    So, don’t be afraid to use the most powerful sal…

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    Robert Goetz on Small-Business Trends to Watch in 2014

    by on January 17, 2014

    As the new year begins, small-business owners need to look at the big picture. While many business owners are concerned with making the monthly payroll, other issues — such as managing employees, competing with bigger players, and determining which customers …

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