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StartX Founder on the Benefits of Joining a Startup Accelerator

Posted In BUSINESS PROFILES

From Dropbox to Airbnb, some of the latest tech startups to hit it big have one thing in common: They all came out of incubators and accelerators. Why? One of the most important benefits of incubators and accelerators, says Cameron Teitelman, founder of the nonprofit StartX in Palo Alto, Calif., is the community that they [...]
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How O2 Fitness Started Its Customer Loyalty Program

Posted In BUSINESS PROFILES

Can exercise be fun and games? O2 Fitness thinks so. The North Carolina-based health club chain in January introduced a loyalty program that encourages members to visit the gym regularly to score points for rewards. Since then, more than 16,000 of the chain’s 25,000 members have joined the loyalty program, says Shanna Kane, vice president of marketing for [...]
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Should Small Businesses Fear Google Glass?

Posted In TECHNOLOGY

Google Glass isn’t expected to be publicly available until at least the end of the year, but small-business owners are already considering the privacy implications and technological potential of the tiny wearable computer. The internet-connected device, which you don like a pair of eyeglasses, lets users take photos and videos and access information, such as [...]
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6 Tips for Creating a Customer Loyalty Program

Posted In MARKETING

Big companies like Marriott and Toys R Us for years have spent millions of dollars on customer loyalty programs, offering frequent buyers points with each purchase that can be cashed in later for rewards. Now small businesses can provide similar perks through services like Belly, FiveStars, and Perkville. These startups are harnessing newer technologies (think [...]
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Management Expert Adam Grant on the Benefits of Being Nice

Posted In EMPLOYEES

The business world can be a cutthroat, dog-eat-dog kind of place, but it’s OK to be nice. In fact, it may even benefit you, says Adam Grant, a management professor at the Wharton School and author of the new book Give and Take: A Revolutionary Approach to Success. Grant’s research into the workplace shows that [...]
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5 Reasons You Need to Take a Break

Posted In EMPLOYEES

It’s easy to get caught up in the hamster wheel of running a small business. But, although it may seem like a waste of precious time, it’s important to take an occasional break. For at least a few minutes, a few times each day, walk away from your computer. Put down your smartphone. And forget [...]
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Why Your Small Business Needs a Privacy Policy

Posted In LEADERSHIP PROFILES

Having a privacy policy can protect your small business from potential pitfalls and give it a competitive edge. Consumer privacy concerns affect businesses large and small, says Chris Babel, CEO of TRUSTe. Just look at what happened with the startup Path, which in February was fined $800,000 by the Federal Trade Commission for storing the [...]
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6 Email Apps to Help You Manage Your Inbox

Posted In TECHNOLOGY

Email can save you time, but it also can distract you from what you really should be doing. Office workers spend 13 hours a week — or 650 hours a year — reading, sending, and managing email, according to one estimate. Another study [PDF] found that it takes people more than a minute to get [...]
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