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    How to Outsource Your Grunt Work

    by on September 11, 2012

    Don’t have enough time to take care of necessary yet mundane tasks? You could hire an intern, but that seems like such a hassle — because you’ll have to train him. A better option may be to enlist one of several new services that offer temporary help wit…

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    3 Tips for Juggling a New Baby and a Business

    by on August 22, 2012

    Pooja Sankar’s son is less than two months old, but the founder and CEO of Piazza is already back at work.

    With the summer ending and students getting ready to return to school, Sankar is busy updating and managing Piazza, an online space where college st…

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  • 3 Tips to Get Your Customers to "Check In" [INFOGRAPHIC]

    by on July 23, 2012

    More than ever, consumers are relying on their smartphones to point them toward the best deals in town on the fly. For small-business owners, that means an opportunity to get them in the door when they’re already nearby.

    Nearly half of all U.S. adults now o…

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    3 Tips for Making the Most of a Conference

    by on July 3, 2012

    Industry conferences can be an exhilarating — and intense — few days, packed with inspiring panels, workshops, and keynotes, not to mention networking over cocktails. However, these events can be exhausting, too, which can make it easy to lose momentum onc…

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    3 Reasons to Adopt Fair Trade Practices [VIDEO]

    by on May 30, 2012

    Can adopting fair trade practices lead to better business? Paul Rice thinks so.

    Rice is the founder and CEO of Fair Trade USA, a nonprofit that inspects and monitors products under the Fair Trade Certified label. Rice started the group more than a dozen years…

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    Expanding Your Social Media Mix: How to Squeeze In Pinterest

    by on April 19, 2012

    On Squeeze In’s Pinterest page, the family-owned restaurant business already has 12 boards and 263 pins — from photographs of sumptuous breakfasts to scenic shots of the Lake Tahoe area, where it operates three restaurants in Reno, Nev., and Truckee, Calif…

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    How Annie's Built Its Brand on Natural Ingredients

    by on April 2, 2012

    When it comes to soups, cereals, and crackers, U.S. consumers may choose among dozens of retail products. Most chain grocers stock big-name brands, such as Kraft, Kellogg’s, and Campbell’s. So, how does a smaller brand, such as Annie’s, compete?

    Since its f…

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    Throw a Party to Build Business Buzz

    by on January 23, 2012

    You don’t have to party like it’s 1999 — after all, most of those dot-com startups crashed and burned — but hosting a gala can boost business on various fronts. The festivities may raise awareness of your company, attract new customers, reward loyal fa…

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