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4 Small-Business Lessons from 'Moneyball'

Posted In LEADERSHIP PROFILES

The award-winning 2011 film Moneyball — a potential Oscar nominee for best picture — isn’t just an entertaining flick. It can also offer insight into how to run a business. Based on Michael Lewis’s book, Moneyball: The Art of Winning an Unfair Game, celebrates how the Oakland A’s manager built a Major League Baseball franchise [...]
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Steve Blank on Launching a Lean Startup

Posted In LEADERSHIP PROFILES

Steve Blank, a retired serial entrepreneur, has had his share of hits and misses: He founded the business software firm Epiphany, which was later acquired for $329 million, and he's also started duds, such as the video game company Rocket Science. Based on his experiences, Blank (pictured) developed a startup philosophy, which he shares in [...]
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Polyvore's Jess Lee on Taking the Startup Leap

Posted In LEADERSHIP PROFILES

When Jess Lee left Google in 2009 for a little-known fashion website called Polyvore, she wasn’t sure what to expect. But she loved the site. On Polyvore, fashionistas create collages that mix clothing, accessories, and other items, and share them with their friends and followers. They can also comparison shop and seek advice from the [...]
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How to Become an Online Video Star

Posted In LEADERSHIP PROFILES

Dina Kaplan (pictured) was holding down her dream job as a reporter for WNBC in New York City in 2005 when she received a call from a friend, Mike Hudack. He and a few engineers were building a platform that would enable talented producers to showcase videos online, and they needed her help launching the [...]
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How Small Brands Can Stand Out Alongside the Big Guys

Posted In LEADERSHIP PROFILES

Major retailers rarely devote premium shelf space to lesser-known brands, which makes it hard for small enterprises to gain recognition and build up a following. Alice.com, an online marketplace for everyday consumer goods like trash bags and toothpaste, helps startups co-exist with industry behemoths. In fact, 90 percent of the more than 400 brands featured [...]
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What Drives Getaround.com's Jessica Scorpio

Posted In GOING GREEN

It's been a whirlwind year for Jessica Scorpio (pictured). In May, she launched Getaround.com at TechCrunch Disrupt NYC, winning the conference's coveted startup prize. In September, she and co-founders Sam Zaid and Elliot Kroo announced that they'd raised $3.4 million in funding — and that more than 5,000 people had already signed up for their [...]
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Do's and Don'ts for Working with the Media

Posted In MARKETING

There may be no such thing as bad press, but there are ways to make sure your story is told in the best possible light. Whether you reach out to a reporter or a reporter contacts you, you’ll want to establish a good rapport. Here are a few do’s and don’ts for building media relationships. [...]
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Goorin Brothers' Brimming Hat Business

Posted In BUSINESS PROFILES

When Cassel Goorin founded the family hat business, Goorin Bros., in 1895, covering one’s head was a matter of routine, a practice dictated by fashion sense and good manners. But times have changed since then, and wearing hats isn't so commonplace anymore. Yet, four generations later, Goorin Bros. is thriving. Cassel’s great-grandson, Ben Goorin, 42, [...]
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