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    4 Small-Business Lessons from 'Moneyball'

    by on January 23, 2012

    The award-winning 2011 film Moneyball — a potential Oscar nominee for best picture — isn’t just an entertaining flick. It can also offer insight into how to run a business.

    Based on Michael Lewis’s book, Moneyball: The Art of Winning an Unfair Game, c…

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    Steve Blank on Launching a Lean Startup

    by on January 17, 2012

    Steve Blank, a retired serial entrepreneur, has had his share of hits and misses: He founded the business software firm Epiphany, which was later acquired for $329 million, and he’s also started duds, such as the video game company Rocket Science.

    Based on hi…

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    Polyvore's Jess Lee on Taking the Startup Leap

    by on January 10, 2012

    When Jess Lee left Google in 2009 for a little-known fashion website called Polyvore, she wasn’t sure what to expect. But she loved the site. On Polyvore, fashionistas create collages that mix clothing, accessories, and other items, and share them with their…

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    How to Become an Online Video Star

    by on October 24, 2011

    Dina Kaplan (pictured) was holding down her dream job as a reporter for WNBC in New York City in 2005 when she received a call from a friend, Mike Hudack. He and a few engineers were building a platform that would enable talented producers to showcase videos o…

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    How Small Brands Can Stand Out Alongside the Big Guys

    by on October 18, 2011

    Major retailers rarely devote premium shelf space to lesser-known brands, which makes it hard for small enterprises to gain recognition and build up a following. Alice.com, an online marketplace for everyday consumer goods like trash bags and toothpaste, helps…

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    What Drives Getaround.com's Jessica Scorpio

    by on October 3, 2011

    It’s been a whirlwind year for Jessica Scorpio (pictured). In May, she launched Getaround.com at TechCrunch Disrupt NYC, winning the conference’s coveted startup prize. In September, she and co-founders Sam Zaid and Elliot Kroo announced that they’d raised $3….

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    Do's and Don'ts for Working with the Media

    by on September 29, 2011

    There may be no such thing as bad press, but there are ways to make sure your story is told in the best possible light. Whether you reach out to a reporter or a reporter contacts you, you’ll want to establish a good rapport. Here are a few do’s and don…

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    Goorin Brothers' Brimming Hat Business

    by on September 26, 2011

    When Cassel Goorin founded the family hat business, Goorin Bros., in 1895, covering one’s head was a matter of routine, a practice dictated by fashion sense and good manners. But times have changed since then, and wearing hats isn’t so commonplace anymore. Y…

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