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The Real Value of Good Customer Service

Posted In MARKETING

Offering good customer service can reap rewards -- but just how much? Turns out it can be a lot. Seven in 10 U.S. consumers said they are willing to spend about 13 percent more with businesses they believe provide excellent customer service, according to a survey last month by American Express. Some are willing to [...]
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5 Strategies for Using QR Codes

Posted In MARKETING

QR codes are pixelated squares that hold information such as a web link or a video. Like the the bar codes you see at the grocery store, QR codes can be unlocked and read when they are scanned with your mobile phone, usually with an app such as ShopSavvy or ScanLife. So how can QR [...]
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Should Your Business Use 2D Barcode Technology?

Posted In MARKETING

This year 2D barcode technology is poised to become more widespread, with more and more businesses jumping on the bandwagon and using it to market their company and sell products. But should you? Already popular in Asia, 2D barcodes are pixelated squares that represent data such as a web URL or other contact information. Scan [...]
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Millennials Look To Be Their Own Boss

Posted In SOCIAL MEDIA

More than 80 percent of those born after 1981 -- known as Millennials -- say that freelancing and being their own boss is a cornerstone of their career strategy, according to a recent survey by Elance. With the latest crop of young graduates about to enter the workforce, Elance, a site for freelancers to find [...]
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Finding the Good Through GoodGuide

Posted In BUSINESS PROFILES

Is the sunscreen you're slathering on your child made with potentially toxic chemicals? Was your lipstick tested on animals? Were the factory workers who made your cell phone treated well? GoodGuide is aiming to answer these questions for consumers, arming them with the information they need to be smart, savvy shoppers. GoodGuide was founded by [...]
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How to Make Your Office Baby Friendly

Posted In EMPLOYEES

Is your latest addition to your small business head count someone who can't talk or feed himself? No, not your cousin Steve... we're talking about a baby. There are certainly benefits to establishing a baby-friendly business. Parents won't spend the work day agonizing about how their baby is doing. Moms and dads can better manage [...]
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Duck Duck Moose Taps Kids with Innovative iPad Apps

Posted In BUSINESS PROFILES

Three years ago, Caroline Hu Flexer saw how appealing her iPhone was to her then two-year-old daughter. But at the time, Apple's App Store was just getting off the ground and there were few apps for children, much less young toddler and preschool-aged children. Inspired by their kids, Hu Flexer (pictured, center), her husband Michael [...]
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Why Blogs Matter for Women

Posted In SOCIAL MEDIA

Some 55 million women read blogs monthly and blog use continues to grow, almost at the same pace as social networking, a new report from BlogHer says. BlogHer, a network of mostly female bloggers and readers, took a look at both the general online population and its collection of more than 2,500 blogs and 25 [...]
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