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Should You Finally Ditch Your Fax Machine and Go Digital?

Posted In TECHNOLOGY

Fax machines have been on technology’s endangered species list for at least a decade. But faxing paper documents is far from a dying business practice. Statistics suggest that more than 17 million fax machines are still in use across the United States. To underscore that data, a 2012 survey [PDF] by fax-software vendor GFI Software shows that [...]
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7 Tools for Gathering Customer Feedback

Posted In MARKETING

Do you know what your customers really think about your company, products, services, or employees? You should make it a point to find out: 73 percent of consumers trust the recommendations of their friends or peers far more than most of your marketing messages, Forrester Research reports. The strong link between how highly customers rate [...]
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5 Apps for Creating Eye-Catching Visual Content

Posted In MARKETING

"A picture is worth a thousand words" isn’t just an old adage: All sorts of psychological studies back it up. Psychologist Jerome Bruner, a senior research fellow at New York University, once famously postulated that people remember only 10 percent of what they hear and 20 percent of what they read but almost 80 percent of [...]
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Beware of Fake Social Media Profiles

Posted In LEADERSHIP PROFILES

The topic of identity theft makes headlines every year during tax season, which is understandable, considering the potential financial impact of fake claims. But there’s growing type of fraud that small-business owners should monitor carefully: social media impersonation. Most often, the practice takes the form of fake profiles on Facebook, LinkedIn, or Twitter that purport [...]
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What You Need to Know About Wanelo

Posted In MARKETING

It’s time to review your social media strategy checklist again, because you may want to add up-and-comer Wanelo to it. Even if you’ve never heard of this social network, there’s a high probability that the teenagers in your life are already members. The site has more than 8 million registered users, approximately 70 percent of [...]
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Where Does Your Company Stand on Ergonomics?

Posted In EMPLOYEES

Every few months, we hear about a new breakthrough in workplace ergonomics, one meant to protect office workers from the adverse health effects of prolonged computer use or sitting at a desk for too long. Potential problems include repetitive stress injuries like carpal tunnel syndrome, increased risk of developing heart disease or Type 2 diabetes, [...]
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5 Mobile Technology Trends to Watch

Posted In TECHNOLOGY

Smartphones are an almost ubiquitous, indispensable tool for small-business owners: Some 85 percent of you now use one to make decisions, run your operations, or conduct business on-the-go, according to data from the 2012 AT&T Small Business Tech Poll. That’s more than double the percentage who relied on one of these gadgets just five years [...]

Small-Business Owners Fret Over Building Business in 2013

Posted In INNER CIRCLE

Managing cash flow. Keeping the lights on during a natural disaster. Maintaining the right level of staffing. Finding the right business partners. On the surface level, these seem like very different operational challenges. But they all point to one overriding concern shared by all small-business owners – how to properly manage growth in a persistently [...]
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