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5 Tips for Military Veterans Starting a Business

Posted In STARTING A BUSINESS

About 200,000 U.S. military personnel return to civilian life each year. Rather than retire or take corporate jobs, some of them would like to start small businesses. You see, a stint in the armed forces builds character — and many soldiers possess traits similar to those of successful entrepreneurs, with a can-do attitude and a [...]
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7 Tips for Creating an Employee Handbook

Posted In EMPLOYEES

Is your small business growing? If so, it may be time to codify some workplace rules. Creating an employee handbook doesn’t ensure compliance, of course, but it can help to put everyone on the same page and also protect a small business owner from certain liabilities. Here are seven tips for creating an employee handbook. 1. Forget [...]
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5 Tips for Influencing Shoppers with Fragrance

Posted In MARKETING

Despite the holiday rush, is your retail shop struggling to stay in the black? It may be time to implement an “olfactory marketing” strategy. That’s right: How your store smells can influence customers’ behavior. Retailers of all sizes have long used music to create auditory ambiance — or sounds conducive to keeping shoppers in their [...]
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5 Ways to Steer Clear of False Advertising

Posted In GOING GREEN

Now that outspoken consumer advocate Elizabeth Warren has won her bid for the U.S. Senate, business leaders nationwide are anticipating increased scrutiny of their practices to make sure they’re complying with truth-in-advertising laws. Warren was instrumental in the 2010 creation of the Consumer Financial Protection Bureau, which investigates claims of false advertising at the federal [...]
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6 Tips for Creating Eye-Catching Window Displays

Posted In MARKETING

Window shopping dates back to ancient Rome, when Lucius Annaeus Seneca recommended that Roman merchants fill their windows with merchandise [PDF]. The challenge, both then and now, is to present your wares in a way that entices passersby to come inside and buy. Here are six tips for creating effective window displays — and turning browsers [...]
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Local Merchants Alliances Gain Traction

Posted In LEADERSHIP PROFILES

Small businesses competing with big-box retailers and other chains in the San Francisco Bay Area have devised strategy for wooing customers into their stores: Join forces to promote one another. Now 200 members strong, the San Francisco Locally Owned Merchants Alliance (including Michell's Ice Cream, pictured) is working to boost the regional economy and its [...]
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7 Ways to Protect Employees' Feet

Posted In EMPLOYEES

Bosses value workers who stay on their toes. Yet, even in a clerical setting, those 10 little digits may suffer accidental injury or succumb over time to metabolic and cardiovascular diseases. Here are seven ways to help your employees protect their feet. 1. Encourage employees to see a doctor as soon as they complain of [...]
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7 Ways to Cut Your Workplace Water Bills

Posted In EXPENSES

Water rates are on the rise in the U.S., thanks in part to record-breaking drought conditions in many parts of the country. A 2011 study on commercial water consumption revealed the average customer's water rates in the U.S. rose 5.5 percent in 2011 from the previous year. In Kansas City, Kan., businesses were hit with [...]
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