Jan Fletcher

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    5 Tips for Military Veterans Starting a Business

    by on December 18, 2012

    About 200,000 U.S. military personnel return to civilian life each year. Rather than retire or take corporate jobs, some of them would like to start small businesses. You see, a stint in the armed forces builds character — and many soldiers possess traits si…

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    7 Tips for Creating an Employee Handbook

    by on December 18, 2012

    Is your small business growing? If so, it may be time to codify some workplace rules. Creating an employee handbook doesn’t ensure compliance, of course, but it can help to put everyone on the same page and also protect a small business owner from certain …

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    5 Tips for Influencing Shoppers with Fragrance

    by on December 18, 2012

    Despite the holiday rush, is your retail shop struggling to stay in the black? It may be time to implement an “olfactory marketing” strategy. That’s right: How your store smells can influence customers’ behavior.

    Retailers of all sizes have long used …

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    5 Ways to Steer Clear of False Advertising

    by on November 29, 2012

    Now that outspoken consumer advocate Elizabeth Warren has won her bid for the U.S. Senate, business leaders nationwide are anticipating increased scrutiny of their practices to make sure they’re complying with truth-in-advertising laws.

    Warren was instrumen…

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    6 Tips for Creating Eye-Catching Window Displays

    by on November 20, 2012

    Window shopping dates back to ancient Rome, when Lucius Annaeus Seneca recommended that Roman merchants fill their windows with merchandise [PDF]. The challenge, both then and now, is to present your wares in a way that entices passersby to come inside and buy…

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    Local Merchants Alliances Gain Traction

    by on November 19, 2012

    Small businesses competing with big-box retailers and other chains in the San Francisco Bay Area have devised strategy for wooing customers into their stores: Join forces to promote one another.

    Now 200 members strong, the San Francisco Locally Owned Merchant…

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    7 Ways to Protect Employees' Feet

    by on November 16, 2012

    Bosses value workers who stay on their toes. Yet, even in a clerical setting, those 10 little digits may suffer accidental injury or succumb over time to metabolic and cardiovascular diseases.

    Here are seven ways to help your employees protect their feet.

    1….

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    7 Ways to Cut Your Workplace Water Bills

    by on November 13, 2012

    Water rates are on the rise in the U.S., thanks in part to record-breaking drought conditions in many parts of the country. A 2011 study on commercial water consumption revealed the average customer’s water rates in the U.S. rose 5.5 percent in 2011 from the p…

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