About 200,000 U.S. military personnel return to civilian life each year. Rather than retire or take corporate jobs, some of them would like to start small businesses. You see, a stint in the armed forces builds character — and many soldiers possess traits similar to those of successful entrepreneurs, with a can-do attitude and a [...]
Is your small business growing? If so, it may be time to codify some workplace rules. Creating an employee handbook doesn’t ensure compliance, of course, but it can help to put everyone on the same page and also protect a small business owner from certain liabilities. Here are seven tips for creating an employee handbook. 1. Forget [...]
Despite the holiday rush, is your retail shop struggling to stay in the black? It may be time to implement an “olfactory marketing” strategy. That’s right: How your store smells can influence customers’ behavior. Retailers of all sizes have long used music to create auditory ambiance — or sounds conducive to keeping shoppers in their [...]
Now that outspoken consumer advocate Elizabeth Warren has won her bid for the U.S. Senate, business leaders nationwide are anticipating increased scrutiny of their practices to make sure they’re complying with truth-in-advertising laws. Warren was instrumental in the 2010 creation of the Consumer Financial Protection Bureau, which investigates claims of false advertising at the federal [...]
Window shopping dates back to ancient Rome, when Lucius Annaeus Seneca recommended that Roman merchants fill their windows with merchandise [PDF]. The challenge, both then and now, is to present your wares in a way that entices passersby to come inside and buy. Here are six tips for creating effective window displays — and turning browsers [...]
Small businesses competing with big-box retailers and other chains in the San Francisco Bay Area have devised strategy for wooing customers into their stores: Join forces to promote one another. Now 200 members strong, the San Francisco Locally Owned Merchants Alliance (including Michell's Ice Cream, pictured) is working to boost the regional economy and its [...]
Bosses value workers who stay on their toes. Yet, even in a clerical setting, those 10 little digits may suffer accidental injury or succumb over time to metabolic and cardiovascular diseases. Here are seven ways to help your employees protect their feet. 1. Encourage employees to see a doctor as soon as they complain of [...]
Water rates are on the rise thanks to record-breaking drought conditions. Here are seven ways to cut water bills to help keep your enterprise afloat.