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Contract Conundrum: Should You Sign a Non-Compete Agreement?

Posted In PROTECTING YOUR IDEA

Freelance employment contracts often make for dull, dry reading. It can be tempting to skip poring over the details and simply sign on the dotted line, so you can get to work — and start earning money as quickly as possible. Resist the temptation. Some contacts contain a few sentences that could prevent you from [...]
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Your Marketing Campaign Went Viral — Now What?

Posted In ONLINE ADVERTISING

Learning how to craft a viral marketing campaign is relatively easy. Yet few companies seem prepared to deal with the aftermath, and fewer still effectively turn their viral successes into increased sales. Consider this: In 2013, Kmart made three commercials that went viral. But the big-box retailer’s same-store sales fell by 2.1 percent in the [...]
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How Financial Crisis Led a Winery to Success

Posted In BUSINESS PROFILES

Running a winery isn’t easy. There are grapes to cultivate or buy, fermentation processes to oversee, product to bottle and sell, customers to please, and bills to pay. And when the great recession hit a few years ago, winery owners had one more task to complete: They needed to figure out how to stay open as consumers [...]
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