Jaimy Ford is a business writer and editor. She writes subscription newsletters, training tools and blogs that focus on professional development, leadership, productivity and more. Her goal in everything she writes is to provide actionable advice that you can put to use immediately.
on November 20, 2014
As a small-business owner in the service industry, establishing a solid pricing strategy is likely one of the biggest issues you’ll face in the early stages.
Overcharge and customers could laugh in your face. Offer your services at rock-bottom prices and…Read » Views: 2,430
on November 13, 2014
You may be making a solid living off of one type of customer, so you may hesitate to move out of that sweet spot. However, what if your target demographic’s needs change? Or if your industry experiences radical change requiring you to shift your focus? O…Read » Views: 2,169
on October 22, 2014
Pricing your products correctly is one of the more difficult tasks you will face as a business owner.
Charge too little and people might perceive your product as “cheap.” Charge too much and people won’t be able or willing to purchase your products. …Read » Views: 3,983
on October 21, 2014
As a small-business owner, up until this point, you may have managed your money successfully. Software programs like QuickBooks make it possible, even if you don’t have much financial knowledge or experience.
However, as your business — and revenue — …Read » Views: 5,164
on October 20, 2014
If you have more work than you can manage or your employees are claiming that they are completely overwhelmed, it may be time to increase your staff. Being short-staffed does more than just increase stress for you and your team. It can limit your growth potent…Read » Views: 204,614
on September 17, 2014
Email marketing is not going anywhere. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. Additionally, using email as the primary source of marketing for small businesses is on t…Read » Views: 5,753
on September 15, 2014
With each tax deduction you take, you reduce your overall tax burden. And as a small-business owner, you can use all the relief you can get.
Make sure you don’t leave money on the table this tax season by taking advantage of these top tax write-offs:
Hom…Read » Views: 9,944
on August 20, 2014
Are you in need of extra cash to keep your business afloat or to take it to the next level? Consider these sources of loans for the small business owner:
The 7(a) Loan Program is offered to businesses that meet certain requirements as d…Read » Views: 4,988