kathryn

Kathryn Hawkins

Kathryn Hawkins is a business writer for Intuit and is passionate about solving small business problems.

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    Using SEO Analytics Services to Boost Your Website Rankings

    by on January 6, 2014

    The field of search-engine optimization, or SEO, has changed dramatically in the past few years, thanks to Google’s algorithm updates. Today, the best way to increase your website’s ranking for specific keywords in search results is to publish high-quality…

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    4 Customer-Relationship Management Systems for Small Businesses

    by on January 3, 2014

    Does your small business routinely seek customers for large projects? Does it sell particular products or solutions to clients on an ongoing basis? In either case, a customer-relationship management system may be an ideal way to keep track of your clients and …

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    Maximize Holiday Sales With Gift Cards

    by on December 12, 2013

    Want to make sure you’re selling what customers want to buy this holiday season? The answer is simple: Offer gift cards.

    According to the National Retail Federation, 81 percent of consumers surveyed said they plan to purchase at least one gift card during t…

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    4 Online Platforms for Raising Startup Capital

    by on December 9, 2013

    Startup founders, take note: If you want to raise funds from angel investors or venture capitalists to grow your business, it recently became much easier to do so.

    On Sept. 23, part of the JOBS Act went into effect, lifting the ban on general solicitation. Th…

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    Using Pinterest Boards to Drive Holiday Sales

    by on December 6, 2013

    Pinterest provides a huge marketing platform for many brands: More than 70 million people use the site to gawk at “pinboards” featuring pictures of food, clothing, home decor, and other goods. These browsers often do more than just look, too. According to …

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    Making Sure Your In-Store Santa Visit Is a Success

    by on December 5, 2013

    Do you want kids and their parents (who hold the purse strings) to flock to your shop this holiday season? A visit from Santa Claus can help you draw a crowd. Just be sure to choose your St. Nick with care.

    Here are four tips for making sure Santa’s in-stor…

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    4 Tools for Monitoring Your Brand's Online Presence

    by on September 12, 2013

    As your business gains popularity, people are likely to start talking about it online more frequently — via blogs, consumer-review sites, and social media networks. But is everything they’re saying positive, or even accurate?

    In order to combat inaccuraci…

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    Advertising, Referrals, and Reviews: How Shoppers Decide Where to Spend

    by on September 11, 2013

    Whether you’re selling products in stores or online, how do you influence potential customers to buy your goods?

    If you aren’t sure how to answer that question, you may be focusing your efforts in the wrong place — and, as a result, wasting precious mar…

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