Kathryn Hawkins is a business writer for Intuit and is passionate about solving small business problems.
on January 6, 2014
The field of search-engine optimization, or SEO, has changed dramatically in the past few years, thanks to Google’s algorithm updates. Today, the best way to increase your website’s ranking for specific keywords in search results is to publish high-quality…Read » Views: 3,586
on January 3, 2014
Does your small business routinely seek customers for large projects? Does it sell particular products or solutions to clients on an ongoing basis? In either case, a customer-relationship management system may be an ideal way to keep track of your clients and …Read » Views: 2,633
on December 12, 2013
Want to make sure you’re selling what customers want to buy this holiday season? The answer is simple: Offer gift cards.
According to the National Retail Federation, 81 percent of consumers surveyed said they plan to purchase at least one gift card during t…Read » Views: 2,456
on December 9, 2013
Startup founders, take note: If you want to raise funds from angel investors or venture capitalists to grow your business, it recently became much easier to do so.
On Sept. 23, part of the JOBS Act went into effect, lifting the ban on general solicitation. Th…Read » Views: 7,185
on December 6, 2013
Pinterest provides a huge marketing platform for many brands: More than 70 million people use the site to gawk at “pinboards” featuring pictures of food, clothing, home decor, and other goods. These browsers often do more than just look, too. According to …Read » Views: 3,562
on December 5, 2013
Do you want kids and their parents (who hold the purse strings) to flock to your shop this holiday season? A visit from Santa Claus can help you draw a crowd. Just be sure to choose your St. Nick with care.
Here are four tips for making sure Santa’s in-stor…Read » Views: 2,168
on September 12, 2013
As your business gains popularity, people are likely to start talking about it online more frequently — via blogs, consumer-review sites, and social media networks. But is everything they’re saying positive, or even accurate?
In order to combat inaccuraci…Read » Views: 3,820
on September 11, 2013
Whether you’re selling products in stores or online, how do you influence potential customers to buy your goods?
If you aren’t sure how to answer that question, you may be focusing your efforts in the wrong place — and, as a result, wasting precious mar…Read » Views: 2,351