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Using SEO Analytics Services to Boost Your Website Rankings

Posted In MARKETING

The field of search-engine optimization, or SEO, has changed dramatically in the past few years, thanks to Google’s algorithm updates. Today, the best way to increase your website’s ranking for specific keywords in search results is to publish high-quality content that drives backlinks from credible sources. Various SEO analysis services can help you track your [...]
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4 Customer-Relationship Management Systems for Small Businesses

Posted In MARKETING

Does your small business routinely seek customers for large projects? Does it sell particular products or solutions to clients on an ongoing basis? In either case, a customer-relationship management system may be an ideal way to keep track of your clients and prospects. In general, CRM software helps you track people’s contact information, correspondence with [...]
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Maximize Holiday Sales With Gift Cards

Posted In MARKETING

Want to make sure you’re selling what customers want to buy this holiday season? The answer is simple: Offer gift cards. According to the National Retail Federation, 81 percent of consumers surveyed said they plan to purchase at least one gift card during the 2013 holiday season. This year, average gift-card spending is expected to [...]
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4 Online Platforms for Raising Startup Capital

Posted In RAISING CAPITAL

Startup founders, take note: If you want to raise funds from angel investors or venture capitalists to grow your business, it recently became much easier to do so. On Sept. 23, part of the JOBS Act went into effect, lifting the ban on general solicitation. This means that instead of being forced to seek introductions [...]
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Using Pinterest Boards to Drive Holiday Sales

Posted In MARKETING

Pinterest provides a huge marketing platform for many brands: More than 70 million people use the site to gawk at “pinboards” featuring pictures of food, clothing, home decor, and other goods. These browsers often do more than just look, too. According to a 2013 survey by Harvard Business Review, 21 percent of Pinterest users said [...]
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Making Sure Your In-Store Santa Visit Is a Success

Posted In LOCAL

Do you want kids and their parents (who hold the purse strings) to flock to your shop this holiday season? A visit from Santa Claus can help you draw a crowd. Just be sure to choose your St. Nick with care. Here are four tips for making sure Santa’s in-store appearance is successful. 1. Set [...]
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4 Tools for Monitoring Your Brand's Online Presence

Posted In MARKETING

As your business gains popularity, people are likely to start talking about it online more frequently — via blogs, consumer-review sites, and social media networks. But is everything they’re saying positive, or even accurate? In order to combat inaccuracies and manage a positive brand reputation online, it’s important to frequently monitor what’s being said about [...]
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Advertising, Referrals, and Reviews: How Shoppers Decide Where to Spend

Posted In MARKETING

Whether you’re selling products in stores or online, how do you influence potential customers to buy your goods? If you aren’t sure how to answer that question, you may be focusing your efforts in the wrong place — and, as a result, wasting precious marketing dollars. So, before you spend another dime, take note of [...]
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