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LinkedIn’s New Small-Business Site: What You Need to Know

Posted In SOCIAL MEDIA

LinkedIn recently launched a microsite for small-business owners. The idea behind it is to “give [entrepreneurs like] you the tools, tips, and guidance you need to make the most out of LinkedIn.” The free resource center, dubbed LinkedIn Small Business, essentially responds to the findings of a recent LinkedIn study of how small businesses use social [...]
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Old-School Scams: Don’t Let Your Business Get Conned

Posted In MONEY

Malware, phishing emails, and other online scams tend to draw the most attention these days when it comes to keeping your company secure. But plenty of con artists who target small businesses go old-school, using the phone, mail, or face-to-face interaction to find their marks. To avoid becoming the next sucker, sharpen your fraud-detection skills by looking [...]
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Struggling With Social Media? Focus on Facebook

Posted In MARKETING

Let’s not kid ourselves: Social media is neither “easy” nor “free” for most small-business owners. Sure, these online networks can be powerful, cost-effective tools, but social success requires time and honest engagement, not to mention a willingness to stay current on new sites and features. We wouldn’t blame you for wondering where, exactly, this time [...]
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What Small Businesses Need to Know About Google's Hummingbird Update

Posted In TECHNOLOGY

When word spreads that Google has changed its revered-and-feared search algorithm, you can bank on a big reaction. Google, an essential driver of web traffic for many small businesses, continues to dominate online search, with more than 70 percent of total visits. Its closest competition, Microsoft’s Bing, gets about 9.5 percent. So the internet was [...]
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Are Background Checks Worth the Cost?

Posted In EMPLOYEES

Conventional wisdom says employers should run background checks on all potential new hires. The thinking: If you don’t do your due diligence, you could wind up with a problem employee — or worse. Yet background checks can be problematic for small businesses, notes Cranky Concierge owner and Intuit Small Business Blog columnist Brett Snyder. For [...]
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Are You Running a Stupid Business?

Posted In MARKETING

Author and entrepreneur Bruce Kasanoff has a message for the modern employee: Your career will go nowhere if you work for a stupid company. Kasanoff’s recent article for LinkedIn Today, “How to Tell If You Work for a Stupid Company,” essentially splits businesses into two categories — smart or stupid — and helps workers identify which [...]
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Take More Control of Your Online Reviews

Posted In MARKETING

Online ratings and reviews can be a complicated puzzle for small-business owners to solve. Yet a favorable online reputation is a crucial source of leads and sales for many retail and service businesses. For example, when’s the last time you took a chance on an unknown restaurant with horrible online reviews? If you answered “never,” [...]
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How to Become a Local Media Darling

Posted In LEADERSHIP PROFILES

Newk’s Express Café franchisee Todd Jackson first appeared on Good Day Alabama as a solo act, but he has no misconceptions about why the producers keep asking him back. His wife and co-owner, Sonya, is a star attraction. “She kind of likes to dress up in funny clothes and wear silly headbands and will say [...]
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