Kevin Casey is a business writer for Intuit and is passionate about solving small business problems.
on March 24, 2014
LinkedIn recently launched a microsite for small-business owners. The idea behind it is to “give [entrepreneurs like] you the tools, tips, and guidance you need to make the most out of LinkedIn.”
The free resource center, dubbed LinkedIn Small Business…Read » Views: 784
on February 28, 2014
Malware, phishing emails, and other online scams tend to draw the most attention these days when it comes to keeping your company secure. But plenty of con artists who target small businesses go old-school, using the phone, mail, or face-to-face interaction …Read » Views: 315
on January 22, 2014
Let’s not kid ourselves: Social media is neither “easy” nor “free” for most small-business owners. Sure, these online networks can be powerful, cost-effective tools, but social success requires time and honest engagement, not to mention a willingness…Read » Views: 292
on October 7, 2013
When word spreads that Google has changed its revered-and-feared search algorithm, you can bank on a big reaction. Google, an essential driver of web traffic for many small businesses, continues to dominate online search, with more than 70 percent of total vis…Read » Views: 309
on July 30, 2013
Conventional wisdom says employers should run background checks on all potential new hires. The thinking: If you don’t do your due diligence, you could wind up with a problem employee — or worse.
Yet background checks can be problematic for small business…Read » Views: 599
on July 2, 2013
Author and entrepreneur Bruce Kasanoff has a message for the modern employee: Your career will go nowhere if you work for a stupid company.
Kasanoff’s recent article for LinkedIn Today, “How to Tell If You Work for a Stupid Company,” essentially splits …Read » Views: 269
on June 19, 2013
Online ratings and reviews can be a complicated puzzle for small-business owners to solve. Yet a favorable online reputation is a crucial source of leads and sales for many retail and service businesses.
For example, when’s the last time you took a chance o…Read » Views: 420
on April 25, 2013
Newk’s Express Café franchisee Todd Jackson first appeared on Good Day Alabama as a solo act, but he has no misconceptions about why the producers keep asking him back. His wife and co-owner, Sonya, is a star attraction.
“She kind of likes to dress up in…Read » Views: 248