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3 Pricing Mistakes Your Small Business Should Avoid

Posted In MONEY

It’s a conundrum for just about every entrepreneur: How do you set the right price for a product or a service? If you charge too much, you could inhibit sales. If you charge too little, you run the risk of creating unsustainable margins. Obviously, the best practices for setting and maintaining prices vary by business [...]
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What Startup Competition Judges Look for in Winners

Posted In LEADERSHIP PROFILES

Winning a startup competition often brings in more than mere recognition: The spoils of victory can include prize money and investment capital, introductions to venture capitalists and potential partners, public relations support, training and mentoring, and other perks that can help boost a nascent business. Startup competitions come in various shapes and sizes, from local [...]
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4 Discounting Pitfalls for Service Businesses to Consider

Posted In MARKETING

In a recent post, we explored reasons why offering discounts for the sale of physical goods can be a major mistake. But the pitfalls of slashing prices can be even deeper for service providers like accountants, lawyers, designers, writers — not to mention a long list of others. Here are four things to consider before [...]
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What Small Businesses Need to Know about the 'New' eBay

Posted In MARKETING

Online auctioneer eBay is undergoing a major makeover that includes a new logo, a site redesign, and an updated shopping experience/purchasing process. “Technology is revolutionizing the way people shop, and eBay is shaping the future of commerce,” President Devin Wenig writes in a post introducing the “new” eBay. “In the next few years, the $10 [...]
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Should You Ban Customers from Using Cell Phones?

Posted In TECHNOLOGY

Check out the Yelp reviews for Saad’s Halal Place, a Philadelphia eatery, and you’ll read raves about its shawarma and chicken maroosh. Patrons also strongly suggest that you turn off your mobile phone before you sit down. “Don’t talk on your cell phone, or Saad will call you out!” one reviewer warns. Saad’s no-phone policy [...]
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Why Offering Discounts May Be a Major Mistake

Posted In MARKETING

Shoppers love a bargain. The likes of Groupon and LivingSocial wouldn’t exist otherwise, and the art of bargain hunting long predates daily-deal sites. Among the key reasons why offering discounts can be such a powerful sales tool: Most people aren’t very good at math. Consumers’ delight in getting a steal means that sales, coupons, and [...]
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The Internet Loves Photos and Videos — How Can You Profit?

Posted In MARKETING

Say “cheese”! More than half of all internet users in the U.S. post or repost photos and videos online, according to the Pew Research Center’s Internet & American Life Project. Pew breaks down our collective obsession into two categories: “Creators” are the 46 percent of internet users who post photos or videos that they produce [...]
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Amazon Starts Lending Money to Marketplace Sellers

Posted In MONEY

Amazon Marketplace sellers have a new place to turn if they need cash: Amazon. The e-commerce giant is getting into the loan business with Amazon Lending, which will offer direct financing to its marketplace merchants through a division called Amazon Capital Services. The program offers sellers another way to get credit, enabling them to purchase [...]
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