Kevin Casey

Kevin Casey is a business writer for Intuit and is passionate about solving small business problems.

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    3 Pricing Mistakes Your Small Business Should Avoid

    by on January 11, 2013

    It’s a conundrum for just about every entrepreneur: How do you set the right price for a product or a service? If you charge too much, you could inhibit sales. If you charge too little, you run the risk of creating unsustainable margins.

    Obviously, the best…

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    What Startup Competition Judges Look for in Winners

    by on November 6, 2012

    Winning a startup competition often brings in more than mere recognition: The spoils of victory can include prize money and investment capital, introductions to venture capitalists and potential partners, public relations support, training and mentoring, and o…

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    4 Discounting Pitfalls for Service Businesses to Consider

    by on October 22, 2012

    In a recent post, we explored reasons why offering discounts for the sale of physical goods can be a major mistake. But the pitfalls of slashing prices can be even deeper for service providers like accountants, lawyers, designers, writers — not to mention a …

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    What Small Businesses Need to Know about the 'New' eBay

    by on October 18, 2012

    Online auctioneer eBay is undergoing a major makeover that includes a new logo, a site redesign, and an updated shopping experience/purchasing process.

    “Technology is revolutionizing the way people shop, and eBay is shaping the future of commerce,” Presid…

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    Should You Ban Customers from Using Cell Phones?

    by on October 10, 2012

    Check out the Yelp reviews for Saad’s Halal Place, a Philadelphia eatery, and you’ll read raves about its shawarma and chicken maroosh. Patrons also strongly suggest that you turn off your mobile phone before you sit down.

    “Don’t talk on your cell pho…

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    Why Offering Discounts May Be a Major Mistake

    by on October 8, 2012

    Shoppers love a bargain. The likes of Groupon and LivingSocial wouldn’t exist otherwise, and the art of bargain hunting long predates daily-deal sites. Among the key reasons why offering discounts can be such a powerful sales tool: Most people aren’t very …

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    The Internet Loves Photos and Videos — How Can You Profit?

    by on October 5, 2012

    Say “cheese”! More than half of all internet users in the U.S. post or repost photos and videos online, according to the Pew Research Center’s Internet & American Life Project.

    Pew breaks down our collective obsession into two categories: “Creator…

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    Amazon Starts Lending Money to Marketplace Sellers

    by on October 5, 2012

    Amazon Marketplace sellers have a new place to turn if they need cash: Amazon.

    The e-commerce giant is getting into the loan business with Amazon Lending, which will offer direct financing to its marketplace merchants through a division called Amazon Capital …

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