Kevin Casey is a business writer for Intuit and is passionate about solving small business problems.
on January 11, 2013
It’s a conundrum for just about every entrepreneur: How do you set the right price for a product or a service? If you charge too much, you could inhibit sales. If you charge too little, you run the risk of creating unsustainable margins.
Obviously, the best…Read » Views: 1,461
on November 6, 2012
Winning a startup competition often brings in more than mere recognition: The spoils of victory can include prize money and investment capital, introductions to venture capitalists and potential partners, public relations support, training and mentoring, and o…Read » Views: 1,257
on October 22, 2012
In a recent post, we explored reasons why offering discounts for the sale of physical goods can be a major mistake. But the pitfalls of slashing prices can be even deeper for service providers like accountants, lawyers, designers, writers — not to mention a …Read » Views: 1,171
on October 18, 2012
Online auctioneer eBay is undergoing a major makeover that includes a new logo, a site redesign, and an updated shopping experience/purchasing process.
“Technology is revolutionizing the way people shop, and eBay is shaping the future of commerce,” Presid…Read » Views: 959
on October 10, 2012
Check out the Yelp reviews for Saad’s Halal Place, a Philadelphia eatery, and you’ll read raves about its shawarma and chicken maroosh. Patrons also strongly suggest that you turn off your mobile phone before you sit down.
“Don’t talk on your cell pho…Read » Views: 1,260
on October 8, 2012
Shoppers love a bargain. The likes of Groupon and LivingSocial wouldn’t exist otherwise, and the art of bargain hunting long predates daily-deal sites. Among the key reasons why offering discounts can be such a powerful sales tool: Most people aren’t very …Read » Views: 2,283
on October 5, 2012
Say “cheese”! More than half of all internet users in the U.S. post or repost photos and videos online, according to the Pew Research Center’s Internet & American Life Project.
Pew breaks down our collective obsession into two categories: “Creator…Read » Views: 1,082
on October 5, 2012
Amazon Marketplace sellers have a new place to turn if they need cash: Amazon.
The e-commerce giant is getting into the loan business with Amazon Lending, which will offer direct financing to its marketplace merchants through a division called Amazon Capital …Read » Views: 1,158