Kevin Casey

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    What Makes Shoppers Buy Daily Deals?

    by on August 14, 2012

    Think daily deal sites like Groupon and LivingSocial are a passing fad? Your customers disagree. A whopping 92 percent of shoppers think daily deals are here to stay, according to new research from Constant Contact.

    The study, conducted by Chadwick Martin Ba…

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    How to Overcome Shyness When You're the Boss

    by on August 10, 2012

    Some entrepreneurs just have a way with people. They’re the extroverts with the gift of gab: They can (and will) talk to anyone, anywhere, anytime. My father-in-law, a lifelong salesman, calls it “doing the chin boogie.” It’s a nice knack to have when …

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    What Should a Small-Business Owner's LinkedIn Profile Look Like?

    by on August 9, 2012

    LinkedIn has plenty of potential uses for a small-business owner: lead generation, marketing, and hiring, to name just a few. But your company’s presence on the site is one matter; your individual presence is another.

    You’re not climbing the corporate ladde…

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    6 Tips for Managing a Small-Business Crisis

    by on August 7, 2012

    Serious illness or injury, death, divorce, theft, a natural disaster, or the loss of a major customer can wreak havoc on a small business — and that’s not even a complete list of circumstances with the potential to cause trouble.

    Corporate crisis manager …

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    How to Renegotiate a Commercial Lease

    by on August 6, 2012

    Rent is often one of a small business’s largest recurring expenses. However, unlike many other fixed costs, a commercial lease is negotiable — even if you’re already locked into a contract. Market conditions can change rapidly, and a well-informed tenant…

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    4 Ways to Avoid Small-Business Bankruptcy

    by on August 3, 2012

    When a small business hits hard times and can’t recover, its owner may want to consider filing for bankruptcy, especially if the enterprise has significant debt. But bankruptcy is generally considered a last resort, and it only makes sense in certain conditi…

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    How to Get the Most out of Interns

    by on July 24, 2012

    Interns can be an excellent source of inexpensive — or even free — labor for small businesses. In the ideal scenario, everyone wins: Your company gets a helping hand, and the intern gains professional experience.

    Of course, the ideal scenario doesn’t ju…

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    Mitch Gordon on the Challenges of a Student CEO

    by on July 20, 2012

    Mitch Gordon is president and co-founder of GoOverseas.com, a startup that helps people find academic, volunteer, internship, and other programs abroad. It’s no surprise that he’s putting in long hours to help get the company off the ground. The shocker: H…

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