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How to Use Evernote for Your Small Business

Posted In TECHNOLOGY

Technology should simplify your life, yet the sheer number of online and mobile tools out there can make running a business seem more complicated than ever. For starters, how the heck are you supposed to keep track of everything? That’s where a software suite like Evernote can come in handy. Evernote is a note-taker, a [...]
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Should You Hire a Celebrity to Endorse Your Business?

Posted In LEADERSHIP PROFILES

Business owners know the limitless value of positive word of mouth. But is it worth paying a celebrity to generate that buzz? Endorsement deals cost money — sometimes millions of dollars — and imprudent business owners can get burned. Nike can afford to hire Lebron James, Kobe Bryant, and a litany of other NBA superstars [...]
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5 Things Small Businesses Need to Know about New FTC Privacy Rules

Posted In TECHNOLOGY

Ever since the White House released its Consumer Privacy Bill of Rights [PDF] in February, the issue has been drawing high-profile attention. Most recently, the Federal Trade Commission published a 72-page report on consumer privacy that may influence how small businesses interact and maintain with customers and handle their personal information both online and offline. [...]
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4 Hot Topics in Small-Business News (Plus 2 Poised to Join Their Ranks)

Posted In HEALTH CARE

What’s the best way to sort through news and information to find the stories that are relevant to your small business? Let someone else do it for you. The Intuit Small Business Blog asked SmartBrief editor Brooke Howell — who spends her days culling headlines for the media company’s blogs, email newsletters, and Twitter feed [...]
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Do Small Businesses Help People Live Longer?

Posted In LOCAL

Here’s a nice conversation-starter for your next cocktail party: Small-business owners help the people around them live healthier lives. It’s true. A paper co-authored by professors at Louisiana State University and Baylor University makes a compelling case that communities with higher concentrations of locally owned small businesses have lower rates of mortality, obesity, and diabetes [...]
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Why Your Small Business Should Pass on 'F-Commerce'

Posted In MARKETING

Countless small businesses use Facebook for marketing, customer service, hiring, and other purposes. Yet many don't operate full-fledged e-commerce stores on Facebook. That might be a good thing, one expert says. The use of e-commerce on Facebook via third-party tools, or "F-commerce," is pretty much what it sounds like: an online store embedded in a [...]
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5 Small Business Lessons from March Madness

Posted In MARKETING

Let the madness commence! The annual NCAA Tournament — also known as "March Madness" — is underway. The field of 68 college basketball teams is competing for their sport's ultimate achievement: a national championship. Some small businesses can cash in directly on the three-week event. But you don't have to run a sports bar to [...]
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3 Things Small Businesses Should Know About the New iPad

Posted In TECHNOLOGY

The popularity of Apple's iPad is no secret, and small-business owners are no exception to the trend. iPad usage quadrupled among small and midsize businesses in 2011, according to a recent survey conducted by The Business Journals. The new iPad, officially introduced on Wednesday, will likely only fuel the fandom. Whether your business is already [...]
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