Kevin Casey

Kevin Casey is a business writer for Intuit and is passionate about solving small business problems.

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    How to Use Evernote for Your Small Business

    by on April 30, 2012

    Technology should simplify your life, yet the sheer number of online and mobile tools out there can make running a business seem more complicated than ever. For starters, how the heck are you supposed to keep track of everything?

    That’s where a software sui…

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    Should You Hire a Celebrity to Endorse Your Business?

    by on April 23, 2012

    Business owners know the limitless value of positive word of mouth. But is it worth paying a celebrity to generate that buzz?

    Endorsement deals cost money — sometimes millions of dollars — and imprudent business owners can get burned. Nike can afford to h…

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    5 Things Small Businesses Need to Know about New FTC Privacy Rules

    by on April 20, 2012

    Ever since the White House released its Consumer Privacy Bill of Rights [PDF] in February, the issue has been drawing high-profile attention. Most recently, the Federal Trade Commission published a 72-page report on consumer privacy that may influence how smal…

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    4 Hot Topics in Small-Business News (Plus 2 Poised to Join Their Ranks)

    by on April 6, 2012

    What’s the best way to sort through news and information to find the stories that are relevant to your small business? Let someone else do it for you.

    The Intuit Small Business Blog asked SmartBrief editor Brooke Howell — who spends her days culling headl…

    Read » Views: 2,650
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    Do Small Businesses Help People Live Longer?

    by on March 28, 2012

    Here’s a nice conversation-starter for your next cocktail party: Small-business owners help the people around them live healthier lives. It’s true.

    A paper co-authored by professors at Louisiana State University and Baylor University makes a compelling ca…

    Read » Views: 2,155
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    Why Your Small Business Should Pass on 'F-Commerce'

    by on March 19, 2012

    Countless small businesses use Facebook for marketing, customer service, hiring, and other purposes. Yet many don’t operate full-fledged e-commerce stores on Facebook. That might be a good thing, one expert says.

    The use of e-commerce on Facebook via third-pa…

    Read » Views: 2,047
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    5 Small Business Lessons from March Madness

    by on March 15, 2012

    Let the madness commence! The annual NCAA Tournament — also known as “March Madness” — is underway. The field of 68 college basketball teams is competing for their sport’s ultimate achievement: a national championship. Some small businesses can cash in dir…

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    3 Things Small Businesses Should Know About the New iPad

    by on March 9, 2012

    The popularity of Apple’s iPad is no secret, and small-business owners are no exception to the trend. iPad usage quadrupled among small and midsize businesses in 2011, according to a recent survey conducted by The Business Journals.

    The new iPad, officially i…

    Read » Views: 1,816