Kevin Casey

Kevin Casey is a business writer for Intuit and is passionate about solving small business problems.

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    How to Avoid Being Your Company's Biggest Problem

    by on March 6, 2012

    Ever get the feeling your workers would rather be doing anything other than working? Do you have unusually high turnover? If the answer to either question is yes, it could be that you’re hiring the wrong people. But it could also very well be you. In a small…

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    Why It’s Bad Idea to Check a Job Applicant’s Facebook Profile

    by on March 5, 2012

    The online era arms small-business owners with myriad tools and information for finding and hiring employees. It can be tempting to scope out a potential employee’s social profiles, too. Yet using social media to dig up dirt on an applicant can lead to hiring …

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    LinkedIn Launches Follow Company Button for Businesses [VIDEO]

    by on March 1, 2012

    If you’re healthily obsessed with finding followers and fans for your small business, it’s time to add a new tactic to your approach: LinkedIn’s new Follow Company button. The button is essentially a small icon — similar to those offered by Facebook, Googl…

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    Should Your Small Business Buy Pay-Per-Click Advertising?

    by on February 29, 2012

    Roughly 2 million small businesses spent a combined $7.2 billion on Google AdWords in 2011, the online marketing firm WordStream reports. Was it worth it?

    That depends on the business, its goals, and a host of other factors. Pay-per-click, or PPC, advertising…

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    The Week in Small Business – 02.25.12

    by on February 25, 2012

    We do the legwork of finding the best in small business news and links. You have more time to do what you love.
    Is “Huge” the New “Small?”
    The federal government may need to spring for a new dictionary. A recent report finds that 72 of the 100 largest federal …

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    4 Online Security Mistakes Your Small Business Probably Makes

    by on February 24, 2012

    It’s easy to think that cyber-criminals wouldn’t waste their time hacking your business because it’s too small. It’s harder to accept that you’re wrong.

    Although the break-in might not make headlines, your company is a juicy target for online crooks…

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    For Humphry Slocombe, Twitter is the Cherry on Top of the Ice Cream

    by on February 23, 2012

    How does a local ice cream parlor transcend the plain-vanilla archetype? By not serving plain vanilla, for starters.

    Sure, purists can find mainstays like chocolate and mint chip on the menu at Humphry Slocombe in San Francisco. But the shop caters to more ad…

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    Twitter Unveils Self-Service Ad Platform for Leaner Budgets

    by on February 22, 2012

    Small businesses have a new suitor for their online advertising dollars: Twitter. The microblogging site recently began unveiling its self-service ad platform for small businesses. Slated to launch in late March, the platform will allow advertisers with leaner…

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