Katherine Gustafson is a business writer for Intuit and is passionate about solving small business problems.
on November 26, 2014
Steven and Natalie Judelson (pictured) turned their passion for making sea salt at their home on Long Island into a business, Amagansett Sea Salt, focused on distilling the essence of the seaside.
The pair, both former lawyers, found healthy demand for t…Read » Views: 94
on November 25, 2014
Making your branding a more integrated part of what you sell will put you in a good position to inspire new and loyal customers and increase your revenue. According to research by Booz Allen Hamilton,“brand-guided companies” tend to be twice a…Read » Views: 121
on November 25, 2014
Executives used to scoff at the notion that good design is good business.
Now, Mark Dwight, founder and CEO of Rickshaw Bagworks, argues that good design represents the most innovative type of business thinking. “Form versus function&…Read » Views: 125
on November 14, 2014
Good old email may seem old hat as new social media sites pop up nearly every day. But consider Gigaom’s June 2014 study of 300 U.S. digital marketers, which called email marketing “the digital workhorse.”
The study’s authors desc…Read » Views: 300
on November 5, 2014
Women- and minority-owned businesses are more likely than white-male-owned firms to depend on personal finances and credit cards to finance startup and expansion. These businesses are significantly less likely to seek financing from an outside source such as b…Read » Views: 1,224
on October 21, 2014
Customer retention is a bit of a holy grail for small-business owners. A study done ten years ago by Bain and Company and Harvard Business School showed that a mere 5 percent increase in customer retention can translate to a bump in profits of between 25 an…Read » Views: 1,928
on October 17, 2014
Professional services marketplace Thumbtack.com has been surveying the business-friendliness of U.S. states for three years now, and new results were released this summer. The 2014 Small Business Friendliness Survey, undertaken in partnership with the Kauffma…Read » Views: 1,478
on September 17, 2014
Want to lower your overhead by 30 to 40 percent? Switch from paper to electronic documents, advises Matt Peterson, president and CEO of eFileCabinet.
“Going paperless allows you to [be more efficient], and efficiency equals money,” Peterson says. “Re…Read » Views: 2,664