Katherine Gustafson is a business writer for Intuit and is passionate about solving small business problems.
on August 22, 2014
Sharon Schneider started the online children’s’ consignment shop Moxie Jean to create an alternative to the too-often dingy, time-consuming process of finding quality used togs for little ones.
To win the busy, well-heeled customers underserved by the c…Read » Views: 570
on August 6, 2014
It is becoming increasingly important to attract and retain young talent. Millennials — people who are 30 years old and younger — already make up 36 percent of the U.S. workforce, and their ranks are only expected to swell. As baby boomers retire and Gener…Read » Views: 618
on August 6, 2014
What better way to sell recreational gear to parents than to get their kids to play with it? Play N’ Learn (pictured), which offers residential and commercial playground equipment in Maryland and Virginia, in 2012 began putting that marketing strategy to th…Read » Views: 271
on June 16, 2014
Popcorn is all the rage across the pond, and Greg Taylor’s unusual popcorn company, Retrocorn, based in Essex, England, is putting a new spin on the U.K.’s latest snacking obsession. Taylor’s strategy: Infusing the snack with nostalgic candy flavors to hel…Read » Views: 657
on June 2, 2014
Want to lower your overhead by 30 to 40 percent? Switch from paper to electronic documents, advises Matt Peterson, president and CEO of eFileCabinet.
“Going paperless allows you to [be more efficient], and efficiency equals money,” Peterson says. “Resp…Read » Views: 797
on May 8, 2014
When Petros and George Georgopoulos finally perfected an algorithm that could engineer the trading of possessions among multiple participants, they knew they were on to something big.
The brothers, who are engineers and mathematicians, had struggled with thi…Read » Views: 440
on April 16, 2014
Crane Stookey brings a unique perspective to coaching business leaders and organizations through individual and systemic change. As a former tall-ship officer and founder of the Nova Scotia Sea School, Stookey draws from the lessons he learned while at sea, su…Read » Views: 444
on April 11, 2014
Douglas Scott thinks that analog treasures and digital media are a perfect match. Through his new venture, an online marketplace for antiques and fine arts called The HighBoy, he aims to redefine how relics are sold online and make them relevant to young colle…Read » Views: 481