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Converged Business and the 4 Cs: Keys to Marketing in the Internet Age

Posted In MARKETING

Marketing guru John Jantsch, author of Duct Tape Marketing and The Referral Engine, advises integrating offline and online engagement...
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Why You Should Pay Attention to Referral Marketing

Posted In MARKETING

Referral marketing is an underappreciated means of reaching new customers and potentially increasing sales.
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How to Use Makerspaces to Spark Creativity and Start Manufacturing

The Maker movement is taking the world by storm, allowing people from all walks of life to start inventing innovative new tools and products.
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Apply This One Essential Advertising Principle To Sell Your Product Right

Posted In ONLINE ADVERTISING

The most effective way to sell the pen is to create or tap into a need or desire for it.
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Looking for High-Tech R&D Funding? Check Out SBIR

Posted In LOANS

Are you a high-tech startup seeking funding for R&D to bring your ideas to market? Be sure to check out the Small Business Innovation Research (SBIR) program.
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A Craft Bathtub Maker’s Advice on Running an Artisan Business

Selling high-end niche products like these requires targeting a specific type of customer and insisting on astronomical prices.
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Want to Go Viral? Look at Age and Gender

Posted In ONLINE ADVERTISING

How can businesses create digital marketing material that is most likely to go viral? The key is evoking specific emotions that make people want to share
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How Lima Peruvian Food Stays Lean and Flexible to Drive Success

Posted In BUSINESS PROFILES

From Food Truck to Catering to ... Whatever Comes Next
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