Katherine Gustafson is a freelance writer based in Seattle, Washington, who loves writing about small business and entrepreneurship. Her first book, Change Comes to Dinner, explores the way entrepreneurs and other visionaries—from greenhouse innovators to no-till wheat farmers—are changing the business of food.
on January 6, 2015
Marketing is shifting rapidly into the online space. Social media and blogging are de rigueur. Email marketing is essential. But ignoring offline engagement can stunt your ability to reach all your customers and prospects.
Marketing guru John Jantsch, author o…Read » Views: 2,838
on December 29, 2014
Referral marketing is an underappreciated means of reaching new customers and potentially increasing sales. Despite the fact that this approach helps attract a steady stream of new, high-quality customers, only 39 percent of marketers espouse it, according Dav…Read » Views: 2,539
on December 26, 2014
The Maker movement is taking the world by storm, allowing people from all walks of life to start inventing innovative new tools and products. A culture of technology-oriented DIY that has grown up around the areas of engineering, computer science, and graphic …Read » Views: 4,833
on December 17, 2014
At the end of the film The Wolf of Wall Street, Jordan Belfort, played by Leonardo diCaprio, is coaching would-be salesmen by asking them to sell him a pen. As he hands the silver pen to each one, they start describing the pen and its benefits: the pen is nice…Read » Views: 3,684
on December 12, 2014
Are you a high-tech startup seeking funding for R&D to bring your ideas to market? Be sure to check out the Small Business Innovation Research (SBIR) program administered by the U.S. Small Business Administration (SBA).
SBIR funding helps take cutting-edge…Read » Views: 2,092
on December 12, 2014
Bath in Wood of Maine makes exquisite luxury wooden bathtubs using boat-building techniques. Founders Steve and Miranda Batiste offer the ultimate in hand-craftsmanship: Each mahogany bathtub is custom made and finished with a 14-coat process that requires rub…Read » Views: 1,828
on December 9, 2014
How can businesses create digital marketing material that is most likely to go viral? The key is evoking specific emotions that make people want to share. But what those emotions are and how you spark them varies depending on your audience’s age and gender.&nb…Read » Views: 1,611
on December 4, 2014
In 2011, when Chris Kese and Chio Burga decided to open a Peruvian food business in San Francisco, their first instinct was to go the traditional route with a brick-and-mortar restaurant. Instead — “thankfully,” they say — they started small with…Read » Views: 4,047