Marketing guru John Jantsch, author of Duct Tape Marketing and The Referral Engine, advises integrating offline and online engagement...
Referral marketing is an underappreciated means of reaching new customers and potentially increasing sales.
The Maker movement is taking the world by storm, allowing people from all walks of life to start inventing innovative new tools and products.
The most effective way to sell the pen is to create or tap into a need or desire for it.
Are you a high-tech startup seeking funding for R&D to bring your ideas to market? Be sure to check out the Small Business Innovation Research (SBIR) program.
Selling high-end niche products like these requires targeting a specific type of customer and insisting on astronomical prices.
How can businesses create digital marketing material that is most likely to go viral? The key is evoking specific emotions that make people want to share
From Food Truck to Catering to ... Whatever Comes Next