Katherine Gustafson

Katherine Gustafson is a business writer for Intuit and is passionate about solving small business problems.

  • man in a web

    How to Boost Profits by Retaining Customers

    by on October 21, 2014

    Customer retention is a bit of a holy grail for small-business owners. A study done ten years ago by Bain and Company and Harvard Business School showed that a mere 5 percent increase in customer retention can translate to a bump in profits of between 25 an…

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  • Survey results

    Which States Are Friendliest to Small Business?

    by on October 17, 2014

    Professional services marketplace Thumbtack.com has been surveying the business-friendliness of U.S. states for three years now, and new results were released this summer. The 2014 Small Business Friendliness Survey, undertaken in partnership with the Kauffma…

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  • iStock_000000497441Small-300x225.jpg

    5 Tips for Going Paperless

    by on September 17, 2014

    Want to lower your overhead by 30 to 40 percent? Switch from paper to electronic documents, advises Matt Peterson, president and CEO of eFileCabinet.

    “Going paperless allows you to [be more efficient], and efficiency equals money,” Peterson says. “Re…

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  • sharon moxie jean

    Founder of Online Kids’ Shop on How to Succeed in Resale

    by on August 22, 2014

    Sharon Schneider started the online children’s’ consignment shop Moxie Jean to create an alternative to the too-often dingy, time-consuming process of finding quality used togs for little ones.

    To win the busy, well-heeled customers underserved by the c…

    Read » Views: 1,149
  • Smart leader

    Why and How to Attract and Retain Young Talent

    by on August 6, 2014

    It is becoming increasingly important to attract and retain young talent. Millennials — people who are 30 years old and younger — already make up 36 percent of the U.S. workforce, and their ranks are only expected to swell. As baby boomers retire and Gener…

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  • Kids playing

    Regional Retailer Appeals to Families by Hosting Playtime in Showrooms

    by on August 6, 2014

    What better way to sell recreational gear to parents than to get their kids to play with it? Play N’ Learn (pictured), which offers residential and commercial playground equipment in Maryland and Virginia, in 2012 began putting that marketing strategy to th…

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  • Eating-Retrocorn-300x199.jpg

    Popcorn Entrepreneur Markets the Flavors of Childhood

    by on June 16, 2014

    Popcorn is all the rage across the pond, and Greg Taylor’s unusual popcorn company, Retrocorn, based in Essex, England, is putting a new spin on the U.K.’s latest snacking obsession. Taylor’s strategy: Infusing the snack with nostalgic candy flavors to hel…

    Read » Views: 1,514
  • Petros-Georgopoulos-300x224.jpg

    Swapdom CEO on Finding the Right Startup Investor

    by on May 8, 2014

    When Petros and George Georgopoulos finally perfected an algorithm that could engineer the trading of possessions among multiple participants, they knew they were on to something big.

    The brothers, who are engineers and mathematicians, had struggled with thi…

    Read » Views: 887
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