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Katherine Gustafson

Writer

Katherine Gustafson is a freelance writer based in Seattle, Washington, who loves writing about small business and entrepreneurship. Her first book, Change Comes to Dinner, explores the way entrepreneurs and other visionaries—from greenhouse innovators to no-till wheat farmers—are changing the business of food.

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    Why and How to Use Email Marketing

    by on November 14, 2014

    Good old email may seem old hat as new social media sites pop up nearly every day. But consider Gigaom’s June 2014 study of 300 U.S. digital marketers, which called email marketing “the digital workhorse.” 
    The study’s authors desc…

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  • Financial Resources for Women- and Minority-Owned Small Businesses

    by on November 5, 2014

    Women- and minority-owned businesses are more likely than white-male-owned firms to depend on personal finances and credit cards to finance startup and expansion. These businesses are significantly less likely to seek financing from an outside source such as b…

    Read » Views: 1,712
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    How to Boost Profits by Retaining Customers

    by on October 21, 2014

    Customer retention is a bit of a holy grail for small-business owners. A study done ten years ago by Bain and Company and Harvard Business School showed that a mere 5 percent increase in customer retention can translate to a bump in profits of between 25 an…

    Read » Views: 2,135
  • Survey results

    Which States Are Friendliest to Small Business?

    by on October 17, 2014

    Professional services marketplace Thumbtack.com has been surveying the business-friendliness of U.S. states for three years now, and new results were released this summer. The 2014 Small Business Friendliness Survey, undertaken in partnership with the Kauffma…

    Read » Views: 1,620
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    5 Tips for Going Paperless

    by on September 17, 2014

    Want to lower your overhead by 30 to 40 percent? Switch from paper to electronic documents, advises Matt Peterson, president and CEO of eFileCabinet.

    “Going paperless allows you to [be more efficient], and efficiency equals money,” Peterson says. “Re…

    Read » Views: 3,217
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    Founder of Online Kids’ Shop on How to Succeed in Resale

    by on August 22, 2014

    Sharon Schneider started the online children’s’ consignment shop Moxie Jean to create an alternative to the too-often dingy, time-consuming process of finding quality used togs for little ones.

    To win the busy, well-heeled customers underserved by the c…

    Read » Views: 1,571
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    Why and How to Attract and Retain Young Talent

    by on August 6, 2014

    It is becoming increasingly important to attract and retain young talent. Millennials — people who are 30 years old and younger — already make up 36 percent of the U.S. workforce, and their ranks are only expected to swell. As baby boomers retire and Gener…

    Read » Views: 2,470
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    Regional Retailer Appeals to Families by Hosting Playtime in Showrooms

    by on August 6, 2014

    What better way to sell recreational gear to parents than to get their kids to play with it? Play N’ Learn (pictured), which offers residential and commercial playground equipment in Maryland and Virginia, in 2012 began putting that marketing strategy to th…

    Read » Views: 945
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