Steven and Natalie Judelson turned their passion for making sea salt at their home on Long Island into a business, focused on distilling the essence of the seaside.
Making your branding a more integrated part of what you sell will put you in a good position to inspire new and loyal customers and increase your revenue. According to research by Booz Allen Hamilton,“brand-guided companies” tend to be twice as profitable as the average players in their industries. There are all manner of places where [...]
Executives used to scoff at the notion that good design is good business. Now, Mark Dwight, founder and CEO of Rickshaw Bagworks, argues that good design represents the most innovative type of business thinking. “Form versus function” has been replaced by “form and function,” he says. Add “footprint” to that equation and you reach the pinnacle of modern product [...]
Good old email may seem old hat as new social media sites pop up nearly every day. But consider Gigaom’s June 2014 study of 300 U.S. digital marketers, which called email marketing “the digital workhorse.” The study’s authors describe email marketing as “the most effective for building awareness, acquisition, retention, and conversion.” Copyblogger identifies several essential [...]
Women- and minority-owned businesses are more likely than white-male-owned firms to depend on personal finances and credit cards to finance startup and expansion. These businesses are significantly less likely to seek financing from an outside source such as bank loans. But there are plenty of resources out there to help women and minorities who own [...]
Customer retention is a bit of a holy grail for small-business owners. A study done ten years ago by Bain and Company and Harvard Business School showed that a mere 5 percent increase in customer retention can translate to a bump in profits of between 25 and 95 percent. An updated version of the study looking at e-commerce found [...]
Professional services marketplace Thumbtack.com has been surveying the business-friendliness of U.S. states for three years now, and new results were released this summer. The 2014 Small Business Friendliness Survey, undertaken in partnership with the Kauffman Foundation, includes feedback from more than 12,000 small-business owners. Respondents rated Texas, Utah, and Idaho best for small business, while California [...]
Want to lower your overhead by 30 to 40 percent? Switch from paper to electronic documents, advises Matt Peterson, president and CEO of eFileCabinet. “Going paperless allows you to [be more efficient], and efficiency equals money,” Peterson says. “Responding to customers quickly is your edge as a small business, and being efficient and paperless gives [you] [...]