Katherine Gustafson is a business writer for Intuit and is passionate about solving small business problems.
on December 27, 2013
A personal touch can boost client loyalty, referrals, and overall business success. John Kralik’s story proves this: With everything going wrong in his life and his work, he decided to spend a year writing a thank-you note a day.
Kralik wrote to everyone fr…Read » Views: 599
on December 24, 2013
When Galmont Ballet outgrew its commercial space in a Florida strip mall, owners Frank Galvez and Lucia Montero chose an unorthodox new space for their Centre for Dance Education: an industrial warehouse unit.
The married couple — originally from Cuba and V…Read » Views: 332
on December 23, 2013
After years of running her Suzuki violin studio in a forgiving manner, such as not insisting on payment for missed lessons, Emily Greene (pictured) decided to get tough.
Greene drafted a contract for students and their parents to sign at the beginning of the …Read » Views: 356
on December 20, 2013
It turns out good business ideas can grow on trees — or at least stem from them.
Feelgoodz founder Kyle Berner says he got his idea for a successful small business from a pair of flip-flops he picked off a tree-shaped display in a Bangkok market. The all-na…Read » Views: 374
on December 19, 2013
Zappos is renowned for its open corporate culture and stellar customer service. But following the online retailer’s lead — and building similar best practices into your small business — may be easier said than done.
So, why not seek assistance from Zapp…Read » Views: 313
on December 16, 2013
If you had to guess what issue 91 percent of your customers might leave you over, what would it be: Poor customer service? Shoddy products? A sudden price hike?
The correct answer is none of the above. According to a recent poll by Microsoft, nine out of 10 c…Read » Views: 393
on December 10, 2013
When Justen Garrity (pictured) returned home in 2009, after serving five years in the U.S. Army, including assignments in Iraq and South Korea, he found himself unemployed in one of the worst job markets in decades. He quickly realized that he would have to…Read » Views: 330
on December 2, 2013
Change.org, a website that spurs collective social action by hosting online petitions, has become a profitable business by working to change society for the better.
Founded in 2006 by Ben Rattray and Mark Dimas, the company — which started making money in 2…Read » Views: 393