Katherine Gustafson

Katherine Gustafson is a business writer for Intuit and is passionate about solving small business problems.

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    Professionalism Pays Off for a Violin Instructor

    by on December 23, 2013

    After years of running her Suzuki violin studio in a forgiving manner, such as not insisting on payment for missed lessons, Emily Greene (pictured) decided to get tough.

    Greene drafted a contract for students and their parents to sign at the beginning of the …

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    Footwear Company Founder Runs With a Good Idea

    by on December 20, 2013

    It turns out good business ideas can grow on trees — or at least stem from them.

    Feelgoodz founder Kyle Berner says he got his idea for a successful small business from a pair of flip-flops he picked off a tree-shaped display in a Bangkok market. The all-na…

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    Want to Be Like Zappos? Get Insights Directly From the Company

    by on December 19, 2013

    Zappos is renowned for its open corporate culture and stellar customer service. But following the online retailer’s lead — and building similar best practices into your small business — may be easier said than done.

    So, why not seek assistance from Zapp…

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    Want to Keep Your Customers? Update Your Tech

    by on December 16, 2013

    If you had to guess what issue 91 percent of your customers might leave you over, what would it be: Poor customer service? Shoddy products? A sudden price hike?

    The correct answer is none of the above. According to a recent poll by Microsoft, nine out of 10 c…

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    Compost Fuels an Iraq Vet’s Future

    by on December 10, 2013

    When Justen Garrity (pictured) returned home in 2009, after serving five years in the U.S. Army, including assignments in Iraq and South Korea, he found himself unemployed in one of the worst job markets in decades. He quickly realized that he would have to…

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    How Change.org Turns a Profit by Doing Social Good

    by on December 2, 2013

    Change.org, a website that spurs collective social action by hosting online petitions, has become a profitable business by working to change society for the better.

    Founded in 2006 by Ben Rattray and Mark Dimas, the company — which started making money in 2…

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    Do You Have the Personality of an Entrepreneur?

    by on November 12, 2013

    Do you have the ideal personality to be an entrepreneur? New research by Sophia Chou, an organizational psychologist at National Taiwan University, suggests that you do if you’re a “realistic optimist.”

    A realistic optimist is someone who has the abilit…

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    Giveaways Bring Sweet Rewards to a Family Farmer

    by on November 7, 2013

    When Scott McKenzie (pictured) of Seaview Cranberries learned that the co-founder of Genki-Su Japanese Drinking Vinegars was looking for fruit purveyors near her home in Oregon, he thought his locally grown cranberries might interest her.

    Takako Shinjo’s m…

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