Katherine Gustafson

Katherine Gustafson is a business writer for Intuit and is passionate about solving small business problems.

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    Want to Be Like Zappos? Get Insights Directly From the Company

    by on December 19, 2013

    Zappos is renowned for its open corporate culture and stellar customer service. But following the online retailer’s lead — and building similar best practices into your small business — may be easier said than done.

    So, why not seek assistance from Zapp…

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    Want to Keep Your Customers? Update Your Tech

    by on December 16, 2013

    If you had to guess what issue 91 percent of your customers might leave you over, what would it be: Poor customer service? Shoddy products? A sudden price hike?

    The correct answer is none of the above. According to a recent poll by Microsoft, nine out of 10 c…

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    Compost Fuels an Iraq Vet’s Future

    by on December 10, 2013

    When Justen Garrity (pictured) returned home in 2009, after serving five years in the U.S. Army, including assignments in Iraq and South Korea, he found himself unemployed in one of the worst job markets in decades. He quickly realized that he would have to…

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    How Change.org Turns a Profit by Doing Social Good

    by on December 2, 2013

    Change.org, a website that spurs collective social action by hosting online petitions, has become a profitable business by working to change society for the better.

    Founded in 2006 by Ben Rattray and Mark Dimas, the company — which started making money in 2…

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    Do You Have the Personality of an Entrepreneur?

    by on November 12, 2013

    Do you have the ideal personality to be an entrepreneur? New research by Sophia Chou, an organizational psychologist at National Taiwan University, suggests that you do if you’re a “realistic optimist.”

    A realistic optimist is someone who has the abilit…

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    Giveaways Bring Sweet Rewards to a Family Farmer

    by on November 7, 2013

    When Scott McKenzie (pictured) of Seaview Cranberries learned that the co-founder of Genki-Su Japanese Drinking Vinegars was looking for fruit purveyors near her home in Oregon, he thought his locally grown cranberries might interest her.

    Takako Shinjo’s m…

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    Building a Baklava Business, One Market at a Time

    by on October 25, 2013

    Katerina Georgallas founded Baklava Couture in Washington, D.C., to make her Greek pastry the way she felt it ought to be: bursting with rich, often unexpected flavors, like rosemary dark chocolate and fig and candied garlic.

    Georgallas started the company in…

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    2 Surprising Ways to Boost Creativity

    by on October 24, 2013

    When it comes to achieving business success, creativity may be more important than rigor, discipline, integrity, and even vision. So how, as an entrepreneur, do you keep your creative juices flowing day in and day out? And how do you encourage your employees …

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