Katherine Gustafson

Katherine Gustafson is a business writer for Intuit and is passionate about solving small business problems.

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    Do You Have the Personality of an Entrepreneur?

    by on November 12, 2013

    Do you have the ideal personality to be an entrepreneur? New research by Sophia Chou, an organizational psychologist at National Taiwan University, suggests that you do if you’re a “realistic optimist.”

    A realistic optimist is someone who has the abilit…

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    Giveaways Bring Sweet Rewards to a Family Farmer

    by on November 7, 2013

    When Scott McKenzie (pictured) of Seaview Cranberries learned that the co-founder of Genki-Su Japanese Drinking Vinegars was looking for fruit purveyors near her home in Oregon, he thought his locally grown cranberries might interest her.

    Takako Shinjo’s m…

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    Building a Baklava Business, One Market at a Time

    by on October 25, 2013

    Katerina Georgallas founded Baklava Couture in Washington, D.C., to make her Greek pastry the way she felt it ought to be: bursting with rich, often unexpected flavors, like rosemary dark chocolate and fig and candied garlic.

    Georgallas started the company in…

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    2 Surprising Ways to Boost Creativity

    by on October 24, 2013

    When it comes to achieving business success, creativity may be more important than rigor, discipline, integrity, and even vision. So how, as an entrepreneur, do you keep your creative juices flowing day in and day out? And how do you encourage your employees …

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    How to Lose Your Land Line and Still Run the Office

    by on October 14, 2013

    Still using a cordless phone at the office? Why? Maintaining a land line in this day and age is an entirely unnecessary business expense. Web-based services and apps work with your cell phone to make sure you never miss a call or appear unprofessional — even…

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    Entrepreneurship Is Icing on the Cake for This Retiree

    by on October 2, 2013

    Just because frosting isn’t “good for you,” doesn’t mean it should be full of chemicals and hydrogenated oils. Or at least that was Gerhard Keuck’s thinking.

    Upon retiring from his 48-year career as a confectioner and professional chef, Keuck (pictu…

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    How My Pet Chicken Reaches Its Flock

    by on September 26, 2013

    When Derek Sasaki and Traci Torres (pictured) started keeping a flock of chickens in their backyard nearly a decade ago, they never imagined that they’d end up running a popular one-stop shop for like-minded hobbyists.

    My Pet Chicken, the web-based business…

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