stephen-denny-300x271.jpg

Stephen Denny on Squashing Giants in the Business World

Posted In LEADERSHIP PROFILES

Although Stephen Denny helped shape big brands like Sony, OnStar, and Iomega, the marketing guru also champions small businesses. In his first book, Killing Giants: 10 Strategies to Topple the Goliath in Your Industry, he tackles million-dollar questions, such as: How do you compete against a giant brand (and a company with deep pockets) that [...]

Talking QuickBooks Customer Care with Anna McCormick

Posted In INNER CIRCLE

Anna McCormick (pictured), customer care leader for QuickBooks, knows that lost time means lost money for small-business owners. So, she has a simple goal for her team: Resolve customers’ issues and snags with the accounting software as fast as humanly possible. “Getting people back on track quickly is very important,” says McCormick, who began working [...]
national-74.jpg

Entrepreneur Sells Restaurant on His Own Terms

Posted In BUSINESS PROFILES

Sooner or later, you’ll ponder the idea of selling your business. But will you do it? That’s the question Michael Diedrick asked himself as the three-year anniversary of The National Cafe & Takeaway approached. When Diedrick opened The National in December 2008, he vowed to support local and regional food producers and transform Milwaukee’s industrial [...]
teecycle.jpg

Recycled-T-Shirt Company Grows with Social Media Help

Posted In BUSINESS PROFILES

Tim Cigelske was always drawn to quirky T-shirts yet frustrated by their prices. “I got really sick of paying $25 for a T-shirt that’s going to be entertaining for about a week because it’s got a certain slogan on it,” he explains. “It’s kind of a knee-jerk reaction, that you need a new T-shirt — [...]
Advertisement