Kristin Ewald

A former journalist (Time Inc.) and executive web producer (MSN Sidewalk), Kristin is now a small business owner whose company specializes in website makeovers and produces content that is designed to engage customers, build brands, and generate sales for B2B and B2C clients.

  • checklist

    Small Business Accounting Checklist: 21 Things to Do and When to Do Them

    by on October 1, 2014

    Managing your business finances does not have to be eat-your-spinach drudgery. The key, of course, is to create a realistic plan with a budget, record your transactions correctly, review your results regularly, and always keep good records. Your comfort level …

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    How Facebook Can Drive Customers To Your Store

    by on September 3, 2014

    Ever wondered what Facebook can do for you? A new survey has found that potential customers are more likely to go to your Facebook business page than other social media channels to learn more about your products and services.

    Some 62 percent of those que…

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    How to Make Your E-Commerce Website Social

    by on July 17, 2013

    Back in 2005, former caterers Ron Berrett and his wife, Maggie, started Royal Palm Event Supply to sell hard-to-find event supplies and table linens. Their profits turned out to be in tablecloths, so in 2007 the couple renamed the company LinenTablecloth, star…

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    How to Read a Cash Flow Statement

    by on July 5, 2013

    How much money does your company have available right now? That’s a question your cash flow statement can answer.

    As its name suggests, a cash flow statement charts the flow of money into and out of your business. It’s all about gauging liquidity — or c…

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    How to Master the Elevator Pitch

    by on December 13, 2012

    “People love their businesses, but when it’s time to sell who they are and what they do, there’s a reluctance to sound too ‘salesy,’” says Terri Sjodin, founder of Sjodin Communications, a public speaking, sales training, and consulting firm in New…

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    8 Small Business Tax-Saving Tips for 2012

    by on November 27, 2012

    As we near the end of a tumultuous 12 months with a tug-of-war on tax reform in Congress, many small-business owners are probably wondering what they need to know about their 2012 taxes.

    Here’s a list of tips that can save you money, courtesy of Craig Ca…

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    How to Read a Balance Sheet

    by on March 30, 2012

    Can your business continue to fund its own growth? Your company’s balance sheet can answer that question at a glance.

    Whereas an income statement reports sales and expenses during a set period of time, and a cash-flow statement charts the flow of money in …

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    How to Read an Income Statement

    by on February 9, 2012

    If you’re just starting a business, standard financial reports, like Income Statements, Balance Sheets, and Cash Flow Statements can seem daunting. But once you’ve mastered the terms and the math it’s easy to see how these statements dovetail neatly to t…

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