Kristin Ewald

A former journalist (Time Inc.) and executive web producer (MSN Sidewalk), Kristin is now a small business owner whose company specializes in website makeovers and produces content that is designed to engage customers, build brands, and generate sales for B2B and B2C clients.

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    Restaurateur Goes All Out for Halloween and More

    by on October 26, 2011

    Halloween is a howl for Barbara Beltaire. Throughout the month of October, patrons of Barbarella, her popular restaurant and bar in La Jolla, Calif., are met by a choir of mummies on the sidewalk, a rubber corpse in the window, and a mechanical werewolf at the…

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    6 Tips for Making the Perfect YouTube Video

    by on October 21, 2011

    Chris Doctor owns Delphi Construction, a deck builder in Encinitas, Calif., and, like many small-business owners in a competitive industry, he wants attention. How he gets it has evolved in recent years.

    “I’ve had a website since 2005. I spend about $300 …

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