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The Best Social Networks for Improving Your Search Results


With Google’s recent algorithm updates and Facebook’s integration with Bing, social networks have become a critical component of every company’s search placements. Despite this, and the staggering amount of time people spend using social media, many small-business owners still neglect these sites. Often it’s because they think their business doesn’t “work” on social networks. But [...]

4 Ways Your Business Can Assist with Sandy Recovery

Posted in LOCAL

Owning a small business allows you to effect change on numerous levels. For many of us, it’s one of the reasons we started a business in the first place. In the wake of Hurricane Sandy, why not leverage your company, your network, and your time to lend a hand to those who’ve been put out [...]

3 Reasons Why Video Is No Longer Optional


In the ever-changing world of online business, entrepreneurs are constantly bombarded with statistics and recommendations about what they need to do in order to survive. The sheer volume of information makes it difficult to comprehend, much less put into action. Everything considered, creating engaging video content is the one thing you shouldn’t overlook. Here are [...]

4 Ways to Boost Your Website Sales Without Increasing Traffic


Businesses tend to focus on driving website traffic as the primary way to grow their online revenue. However, although visitor volume is essential to success, making minor site changes to increase conversions — the number of visitors turned into leads or buyers — can be a more effective means of boosting sales. Here four simple [...]