Lee Polevoi

Lee Polevoi

Lee Polevoi is an award-winning business writer specializing in the challenges and opportunities facing small business. He is former Senior Writer at Vistage International, a global membership organization of CEOs.

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    How to Create an Influencer Marketing Campaign

    by on June 22, 2015

    Given a choice, your prospective customers are less likely to succumb to paid media and more likely to heed the recommendation of someone they trust. This can be a friend, family member, or someone with “authority” whom they follow on their various social medi…

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    6 Tips for Improving Vendor Relationships

    by on April 15, 2015

    A thriving small business cultivates strong, healthy relationships with both customers and employees. Sometimes, however, small business owners overlook the value of maintaining positive relationships with another constituent on whom they absolutely rely — t…

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    5 Tips for Getting a Retail Store to Carry Your Product

    by on February 11, 2015

    Creating a great new product is an entrepreneur’s first challenge, often followed by a campaign to get that product on the shelves of a boutique shop or other bricks-and-mortar retail outlet. This is where focused research, knowledge of market conditions, an…

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    Warning Signs of a Bad Business Deal

    by on January 12, 2015

    The success of your small business depends on making smart deals that expand available resources and enable continued growth. Just as important are the deals you walk away from — thus avoiding costly mistakes that waste time, consume energy, and threaten to d…

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    5 Tips for Choosing the Right Bank for Your Business

    by on December 2, 2014

    Selecting a bank to handle your small business’ financial needs is different from choosing one for your personal needs. To get the most from a bank, be prepared to spend some time investigating the services different banks offer, the fees they charge…

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    4 Ways to Reduce Inventory Costs

    by on December 1, 2014

    Aside from employees, inventory generally factors as any small business’ most substantial asset. But maintaining just the right amount of inventory is a delicate and often maddening balance to achieve.
    If you fail to stock enough of the “right item…

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    6 Tips for Cost-Effective Subcontracting

    by on October 7, 2014

    When should you consider enlisting the services of a subcontractor, independent contractor, or freelance consultant for your small business? The need may arise during times of high customer demand or if you need certain specialized skills your employees don’…

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    4 Social Media Mistakes Every Business Should Avoid

    by on September 3, 2014

    As far as your small business is concerned, social media can be a great force for good — attracting prospective customers, boosting sales, being part of the online conversation, and even helping you become a greener business. But when you commit certain rooki…

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