Lee Polevoi

Lee Polevoi

Lee Polevoi is an award-winning business writer specializing in the challenges and opportunities facing small business. He is former Senior Writer at Vistage International, a global membership organization of CEOs.

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    4 Social Media Mistakes Every Business Should Avoid

    by on September 3, 2014

    As far as your small business is concerned, social media can be a great force for good — attracting prospective customers, boosting sales, being part of the online conversation, and even helping you become a greener business. But when you commit certain rooki…

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    5 Ways to Track Your Competition

    by on September 1, 2014

    Big businesses place a high priority on collecting information about their competitors. They recognize that knowledge about the competition — their target audiences, products and services, employee make-up, and more — directly impacts their own financial wel…

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  • Overworked businessman.

    7 Ways to Stop Procrastinating Right Now

    by on August 6, 2014

    As many as 20 percent of adults in the United States identify themselves as chronic procrastinators, but it’s a safe bet the number of people who often delay making decisions or taking action is much higher. “For the most part, we don’t realize that it…

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    5 Tips for Becoming a Better Listener

    by on June 17, 2014

    Successful entrepreneurs can profit as much from effective listening as speaking. “We use listening to gain understanding, to obtain information, and to learn,” notes business development trainer James Nathan. “Being a better listener … will benefit yo…

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    How to Get Employees to Share Ideas to Grow Your Business

    by on May 21, 2014

    Your employees may be able to tell you a lot about your business you may not know. What do customers really think about your product or service? Are there more complaints (or less) than usual? What could be done to improve sales, marketing and customer service…

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    The Business Benefits of Providing Snacks as an Employee Perk

    by on May 19, 2014

    Providing employees with nutritious snacks should never be viewed as an unnecessary business expense. That’s because unhealthy snacking can lead to health-related issues that cost companies even more time and money.

    “When people snack at their desks, they…

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    Surprise Your Customers to Build Loyalty

    by on May 15, 2014

    Customers generally expect to get what they pay for. If you go beyond that to deliver something extra and unexpected, you can set your company apart from the competition. To that end, here are five ways to surprise customers and beat “the other guys.”

    1. …

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    What to Do Before Launching a New Product

    by on March 18, 2014

    Sooner or later, your small business will probably have to release a new product in order to grow. But unless you take a few key steps beforehand, your effort may be doomed to fail.

    Here are four critical things to do before you launch a new product.

    1. Figu…

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