Lee Polevoi

Lee Polevoi

Lee Polevoi is an award-winning business writer specializing in the challenges and opportunities facing small business. He is former Senior Writer at Vistage International, a global membership organization of CEOs.

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    5 Tips for Building Customer Loyalty

    by on December 7, 2011

    Most companies know that long-term customers are the lifeblood of their business, so it’s important to encourage loyalty in everyone who walks through your door or visits your website. Rather than waiting to see whether a particular customer “deserves” s…

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    5 Books to Help You Plot Your 2012 Sales Strategy

    by on November 24, 2011

    This holiday season, why not give yourself one or more of the most popular sales-strategy books in print? Here are five titles that can help you boost your business in 2012.

    Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Exec…

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    Have That Elevator Pitch Ready When You Need It

    by on November 23, 2011

    Picture this: You’re attending a high-level trade show with industry leaders and potential customers. On the second day, you find yourself getting into an elevator with the head of the conference, a person whose knowledge of the industry and network contacts c…

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    How to Avoid Miscommunication in Your Workplace

    by on November 22, 2011

    Potential for miscommunication in the workplace abounds, as the uproar over allegations that presidential candidate Herman Cain sexually harassed former employees (which he denies) clearly demonstrates. Overt misconduct aside, problems in the workplace can occ…

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    6 Ways to Stop Email Overload

    by on November 21, 2011

    A recent report from market research firm The Radicati Group offers some sobering statistics about email use. The number of global email accounts is expected to grow from 3.1 billion in 2011 to almost 4.1 billion by the end of 2015 — an average annual growth…

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    6 Tips to Help You Stop Committing Email Sins

    by on November 16, 2011

    How many of these “email sins” are you guilty of?

    Writing subject lines that have nothing to do with the issue at hand
    Attaching huge files and sending them without advance warning
    Composing wordy essays in place of clear, concise notes
    Going rogue on pun…

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    5 Shopping Trends to Watch for This Holiday Season

    by on November 10, 2011

    Retailers may not get everything they wish for this holiday season. A recent Gallup poll predicts that consumer spending on Christmas gifts in 2011 will be about the same as it was in 2010, or about $712 per person. Although this may seem like relatively good…

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    How and When a CEO Should Apologize

    by on November 1, 2011

    Gone are the days when being a CEO meant never having to say you’re sorry. Lately, it seems we’ve been deluged with corporate apologies — ranging from Mike Lazaridis, founder and co-CEO of Research in Motion, for BlackBerry’s worldwide outage to Andrew…

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