5 Tips for Building Customer Loyalty


Most companies know that long-term customers are the lifeblood of their business, so it’s important to encourage loyalty in everyone who walks through your door or visits your website. Rather than waiting to see whether a particular customer “deserves” special treatment, try treating every patron as special right from the start. Your improved attitude is [...]

5 Books to Help You Plot Your 2012 Sales Strategy


This holiday season, why not give yourself one or more of the most popular sales-strategy books in print? Here are five titles that can help you boost your business in 2012. Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives, by Keith Rosen. This playbook focuses on developing your executive coaching skills [...]

Have That Elevator Pitch Ready When You Need It


Picture this: You're attending a high-level trade show with industry leaders and potential customers. On the second day, you find yourself getting into an elevator with the head of the conference, a person whose knowledge of the industry and network contacts could spell big business for you if you make a good impression. As the [...]

How to Avoid Miscommunication in Your Workplace


Potential for miscommunication in the workplace abounds, as the uproar over allegations that presidential candidate Herman Cain sexually harassed former employees (which he denies) clearly demonstrates. Overt misconduct aside, problems in the workplace can occur simply because people have different ways of relaying and hearing information. This often results in personal conflicts, project failures, a [...]

6 Ways to Stop Email Overload

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A recent report from market research firm The Radicati Group offers some sobering statistics about email use. The number of global email accounts is expected to grow from 3.1 billion in 2011 to almost 4.1 billion by the end of 2015 — an average annual growth rate of 7 percent. Radicati estimates that roughly 350 [...]

6 Tips to Help You Stop Committing Email Sins

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How many of these "email sins" are you guilty of? Writing subject lines that have nothing to do with the issue at hand Attaching huge files and sending them without advance warning Composing wordy essays in place of clear, concise notes Going rogue on punctuation and capitalization Trying to be funny, sarcastic, or whimsical when [...]

5 Shopping Trends to Watch for This Holiday Season

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Retailers may not get everything they wish for this holiday season. A recent Gallup poll predicts that consumer spending on Christmas gifts in 2011 will be about the same as it was in 2010, or about $712 per person. Although this may seem like relatively good news, given the shaky economy, nearly 30 percent of people [...]

How and When a CEO Should Apologize


Gone are the days when being a CEO meant never having to say you’re sorry. Lately, it seems we’ve been deluged with corporate apologies — ranging from Mike Lazaridis, founder and co-CEO of Research in Motion, for BlackBerry’s worldwide outage to Andrew Mason, CEO of Groupon, for a New Year’s deal gone wrong in Japan. [...]