Lee Polevoi is an award-winning business writer specializing in the challenges and opportunities facing small business. He is former Senior Writer at Vistage International, a global membership organization of CEOs.
on May 19, 2014
Providing employees with nutritious snacks should never be viewed as an unnecessary business expense. That’s because unhealthy snacking can lead to health-related issues that cost companies even more time and money.
“When people snack at their desks, they…Read » Views: 6,835
on May 15, 2014
Customers generally expect to get what they pay for. If you go beyond that to deliver something extra and unexpected, you can set your company apart from the competition. To that end, here are five ways to surprise customers and beat “the other guys.”
1. …Read » Views: 1,863
on March 18, 2014
Sooner or later, your small business will probably have to release a new product in order to grow. But unless you take a few key steps beforehand, your effort may be doomed to fail.
Here are four critical things to do before you launch a new product.
1. Figu…Read » Views: 3,435
on March 7, 2014
Nine out of 10 adults in the U.S. has a cell phone — and more than half of those devices are smartphones. The question isn’t whether you should adopt a mobile marketing strategy; it’s what are you doing to reach people who live and die by their mobile de…Read » Views: 1,607
on February 18, 2014
Nobody knows your business as well as you do, which makes you an expert in the field. Sharing what you know in a public forum can help you market your business, expand your network of contacts, and attract new customers.
Here are things you can do before, dur…Read » Views: 983
on January 24, 2014
Ever wonder how much you and your business might benefit from a little sage advice, as in tips and guidance from someone who’s “been there, done that”?
You can stop wondering. MicroMentor, a free program offered by the nonprofit Mercy Corps, connects en…Read » Views: 854
on January 14, 2014
Think that donating your time to a worthy cause will benefit you personally but not professionally? Think again.
Engaging in activities that support your community can produce tangible rewards for your small business, in terms of networking, brand-building, f…Read » Views: 862
on January 13, 2014
For most small-business owners, there’s a big difference between taking calculated risks and behaving recklessly. Doing nothing qualifies as reckless behavior, because maintaining the status quo in an ever-changing marketplace is almost always a recipe for f…Read » Views: 1,096