Lee Polevoi

Lee Polevoi

Lee Polevoi is an award-winning business writer specializing in the challenges and opportunities facing small business. He is former Senior Writer at Vistage International, a global membership organization of CEOs.

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    What to Do Before Launching a New Product

    by on March 18, 2014

    Sooner or later, your small business will probably have to release a new product in order to grow. But unless you take a few key steps beforehand, your effort may be doomed to fail.

    Here are four critical things to do before you launch a new product.

    1. Figu…

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    6 Mobile Marketing Tips for Your Small Business

    by on March 7, 2014

    Nine out of 10 adults in the U.S. has a cell phone — and more than half of those devices are smartphones. The question isn’t whether you should adopt a mobile marketing strategy; it’s what are you doing to reach people who live and die by their mobile de…

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    How to Market Your Business Through Public Speaking

    by on February 18, 2014

    Nobody knows your business as well as you do, which makes you an expert in the field. Sharing what you know in a public forum can help you market your business, expand your network of contacts, and attract new customers.

    Here are things you can do before, dur…

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    Free Online Program Helps Small-Business Owners Find Mentors

    by on January 24, 2014

    Ever wonder how much you and your business might benefit from a little sage advice, as in tips and guidance from someone who’s “been there, done that”?

    You can stop wondering. MicroMentor, a free program offered by the nonprofit Mercy Corps, connects en…

    Read » Views: 502
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    Volunteering Is Good for Your Small Business

    by on January 14, 2014

    Think that donating your time to a worthy cause will benefit you personally but not professionally? Think again.

    Engaging in activities that support your community can produce tangible rewards for your small business, in terms of networking, brand-building, f…

    Read » Views: 513
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    Be a More Productive Risk-Taker in 2014

    by on January 13, 2014

    For most small-business owners, there’s a big difference between taking calculated risks and behaving recklessly. Doing nothing qualifies as reckless behavior, because maintaining the status quo in an ever-changing marketplace is almost always a recipe for f…

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    The Best Business Books of 2013

    by on December 31, 2013

    The holidays afford many busy professionals a bit of downtime. Why not seize the opportunity to catch up on some of the most popular and critically praised business books of 2013?

    Here are our seven top picks, from a close-up view of Jeff Bezos and Amazon to …

    Read » Views: 722
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    What to Say in Your Year-End Message to Employees

    by on December 25, 2013

    The end of the year is a perfect time to talk with employees about the business’s accomplishments in 2013 and what lies ahead in 2014. A year-end message helps to reinforce everyone’s sense of belonging and build excitement for the coming year.

    The most…

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