Learn the five steps every small business can take to get a clear picture of what their competitors are up to. Understand your competitive landscape.
As many as 20 percent of adults in the United States identify themselves as chronic procrastinators, but it’s a safe bet the number of people who often delay making decisions or taking action is much higher. “For the most part, we don’t realize that it’s happening or that, in the process, we’re undermining our own happiness,” [...]
Successful entrepreneurs can profit as much from effective listening as speaking. “We use listening to gain understanding, to obtain information, and to learn,” notes business development trainer James Nathan. “Being a better listener … will benefit you in improved productivity, influence, persuasion and negotiation. You will avoid more misunderstanding and improve rapport and communication.” Nathan [...]
Your employees may be able to tell you a lot about your business you may not know. What do customers really think about your product or service? Are there more complaints (or less) than usual? What could be done to improve sales, marketing and customer service? It seems simple enough just to ask the people [...]
Providing employees with nutritious snacks should never be viewed as an unnecessary business expense. That’s because unhealthy snacking can lead to health-related issues that cost companies even more time and money. “When people snack at their desks, they tend to eat fast and furiously,” explains Elaine Magee, who’s nationally known as the Recipe Doctor. “And [...]
Customers generally expect to get what they pay for. If you go beyond that to deliver something extra and unexpected, you can set your company apart from the competition. To that end, here are five ways to surprise customers and beat “the other guys.” 1. Get to know people personally. Do you reach out to [...]
Sooner or later, your small business will probably have to release a new product in order to grow. But unless you take a few key steps beforehand, your effort may be doomed to fail. Here are four critical things to do before you launch a new product. 1. Figure out what customers want. Entrepreneurs come [...]
Nine out of 10 adults in the U.S. has a cell phone — and more than half of those devices are smartphones. The question isn’t whether you should adopt a mobile marketing strategy; it’s what are you doing to reach people who live and die by their mobile devices? Here are six tips for connecting [...]