Lee Polevoi

Lee Polevoi

Lee Polevoi is an award-winning business writer specializing in the challenges and opportunities facing small business. He is former Senior Writer at Vistage International, a global membership organization of CEOs.

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    The Business Benefits of Providing Snacks as an Employee Perk

    by on May 19, 2014

    Providing employees with nutritious snacks should never be viewed as an unnecessary business expense. That’s because unhealthy snacking can lead to health-related issues that cost companies even more time and money.

    “When people snack at their desks, they…

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    Surprise Your Customers to Build Loyalty

    by on May 15, 2014

    Customers generally expect to get what they pay for. If you go beyond that to deliver something extra and unexpected, you can set your company apart from the competition. To that end, here are five ways to surprise customers and beat “the other guys.”

    1. …

    Read » Views: 1,897
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    What to Do Before Launching a New Product

    by on March 18, 2014

    Sooner or later, your small business will probably have to release a new product in order to grow. But unless you take a few key steps beforehand, your effort may be doomed to fail.

    Here are four critical things to do before you launch a new product.

    1. Figu…

    Read » Views: 3,489
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    6 Mobile Marketing Tips for Your Small Business

    by on March 7, 2014

    Nine out of 10 adults in the U.S. has a cell phone — and more than half of those devices are smartphones. The question isn’t whether you should adopt a mobile marketing strategy; it’s what are you doing to reach people who live and die by their mobile de…

    Read » Views: 1,634
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    How to Market Your Business Through Public Speaking

    by on February 18, 2014

    Nobody knows your business as well as you do, which makes you an expert in the field. Sharing what you know in a public forum can help you market your business, expand your network of contacts, and attract new customers.

    Here are things you can do before, dur…

    Read » Views: 997
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    Free Online Program Helps Small-Business Owners Find Mentors

    by on January 24, 2014

    Ever wonder how much you and your business might benefit from a little sage advice, as in tips and guidance from someone who’s “been there, done that”?

    You can stop wondering. MicroMentor, a free program offered by the nonprofit Mercy Corps, connects en…

    Read » Views: 869
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    Volunteering Is Good for Your Small Business

    by on January 14, 2014

    Think that donating your time to a worthy cause will benefit you personally but not professionally? Think again.

    Engaging in activities that support your community can produce tangible rewards for your small business, in terms of networking, brand-building, f…

    Read » Views: 925
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    Be a More Productive Risk-Taker in 2014

    by on January 13, 2014

    For most small-business owners, there’s a big difference between taking calculated risks and behaving recklessly. Doing nothing qualifies as reckless behavior, because maintaining the status quo in an ever-changing marketplace is almost always a recipe for f…

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