Lee Polevoi is an award-winning business writer specializing in the challenges and opportunities facing small business. He is former Senior Writer at Vistage International, a global membership organization of CEOs.
on March 18, 2014
Sooner or later, your small business will probably have to release a new product in order to grow. But unless you take a few key steps beforehand, your effort may be doomed to fail.
Here are four critical things to do before you launch a new product.
1. Figu…Read » Views: 3,024
on March 7, 2014
Nine out of 10 adults in the U.S. has a cell phone — and more than half of those devices are smartphones. The question isn’t whether you should adopt a mobile marketing strategy; it’s what are you doing to reach people who live and die by their mobile de…Read » Views: 1,391
on February 18, 2014
Nobody knows your business as well as you do, which makes you an expert in the field. Sharing what you know in a public forum can help you market your business, expand your network of contacts, and attract new customers.
Here are things you can do before, dur…Read » Views: 828
on January 24, 2014
Ever wonder how much you and your business might benefit from a little sage advice, as in tips and guidance from someone who’s “been there, done that”?
You can stop wondering. MicroMentor, a free program offered by the nonprofit Mercy Corps, connects en…Read » Views: 733
on January 14, 2014
Think that donating your time to a worthy cause will benefit you personally but not professionally? Think again.
Engaging in activities that support your community can produce tangible rewards for your small business, in terms of networking, brand-building, f…Read » Views: 775
on January 13, 2014
For most small-business owners, there’s a big difference between taking calculated risks and behaving recklessly. Doing nothing qualifies as reckless behavior, because maintaining the status quo in an ever-changing marketplace is almost always a recipe for f…Read » Views: 927
on December 31, 2013
The holidays afford many busy professionals a bit of downtime. Why not seize the opportunity to catch up on some of the most popular and critically praised business books of 2013?
Here are our seven top picks, from a close-up view of Jeff Bezos and Amazon to …Read » Views: 1,087
on December 25, 2013
The end of the year is a perfect time to talk with employees about the business’s accomplishments in 2013 and what lies ahead in 2014. A year-end message helps to reinforce everyone’s sense of belonging and build excitement for the coming year.
The most…Read » Views: 1,130