Lee Polevoi is an award-winning business writer specializing in the challenges and opportunities facing small business. He is former Senior Writer at Vistage International, a global membership organization of CEOs.
on October 31, 2013
So you’re thinking about expanding your small business. Congratulations! That means you’re doing well enough to consider tackling new challenges and opportunities. At the same time, you need to make well-informed strategic decisions before you take such …Read » Views: 1,298
on October 24, 2013
Do you measure the success of your business solely in terms of profit and loss? This is crucial information, of course, but to get a truly accurate measurement of the state of your company’s financial health, consider broadening the scope of your analysis.
…Read » Views: 876
on October 23, 2013
Placing ads, setting up appointments, conducting in-depth interviews — a lot of work goes into recruiting and hiring employees. Yet, surprisingly, once job applicants have been hired, many employers don’t pay enough attention to integrating them smoothly i…Read » Views: 397
on October 21, 2013
Rules of etiquette govern virtually all social situations. Effective business leaders understand that they set the tone for “proper behavior” in the workplace. How well they do so can affect morale and productivity more than any other action.
Here are som…Read » Views: 622
on October 17, 2013
A crisis by its very nature is unexpected. An employee may suffer a serious workplace accident or a catastrophic illness. A business scandal could flare up out of nowhere. A product malfunction might cause a customer’s injury.
Whenever any type of crisis oc…Read » Views: 553
on October 15, 2013
As a small-business owner, you expect to work long hours, assume ever-increasing levels of responsibility, and think about your job all of the time. It’s easy to start expecting the same of your staff. But if you constantly overload people, you risk employee…Read » Views: 453
on October 11, 2013
Is an email newsletter part of your small-business marketing arsenal?
If not, Monika Jansen of Groupon Merchant Blog offers several compelling reasons to reconsider:
Newsletters arrive in your customers’ email inboxes, where they at least have to look at…Read » Views: 765
on September 26, 2013
Small-business owners can benefit greatly by becoming thought leaders in their fields. That’s because, among other things, being trusted for one’s expertise tends to boost sales.
“If you are an authority on a subject, you gain the trust and confidence o…Read » Views: 392