Lee Polevoi

Lee Polevoi

Lee Polevoi is an award-winning business writer specializing in the challenges and opportunities facing small business. He is former Senior Writer at Vistage International, a global membership organization of CEOs.

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    Strategies for Expanding Your Business

    by on October 31, 2013

    So you’re thinking about expanding your small business. Congratulations! That means you’re doing well enough to consider tackling new challenges and opportunities. At the same time, you need to make well-informed strategic decisions before you take such …

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    How to Measure Your Small Business's Performance

    by on October 24, 2013

    Do you measure the success of your business solely in terms of profit and loss? This is crucial information, of course, but to get a truly accurate measurement of the state of your company’s financial health, consider broadening the scope of your analysis.

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    Get New Employees Off to a Great Start

    by on October 23, 2013

    Placing ads, setting up appointments, conducting in-depth interviews — a lot of work goes into recruiting and hiring employees. Yet, surprisingly, once job applicants have been hired, many employers don’t pay enough attention to integrating them smoothly i…

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    Business Etiquette in the Workplace: Tips for Leaders

    by on October 21, 2013

    Rules of etiquette govern virtually all social situations. Effective business leaders understand that they set the tone for “proper behavior” in the workplace. How well they do so can affect morale and productivity more than any other action.

    Here are som…

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    Be Ready When a Crisis Occurs

    by on October 17, 2013

    A crisis by its very nature is unexpected. An employee may suffer a serious workplace accident or a catastrophic illness. A business scandal could flare up out of nowhere. A product malfunction might cause a customer’s injury.

    Whenever any type of crisis oc…

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    Tips for Combating Employee Burnout

    by on October 15, 2013

    As a small-business owner, you expect to work long hours, assume ever-increasing levels of responsibility, and think about your job all of the time. It’s easy to start expecting the same of your staff. But if you constantly overload people, you risk employee…

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    How to Get People to Read Your Email Newsletter

    by on October 11, 2013

    Is an email newsletter part of your small-business marketing arsenal?

    If not, Monika Jansen of Groupon Merchant Blog offers several compelling reasons to reconsider:

    Newsletters arrive in your customers’ email inboxes, where they at least have to look at…

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    How to Become an Industry Expert

    by on September 26, 2013

    Small-business owners can benefit greatly by becoming thought leaders in their fields. That’s because, among other things, being trusted for one’s expertise tends to boost sales.

    “If you are an authority on a subject, you gain the trust and confidence o…

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