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Tips for Spotting Fake Reviews of Your Business

Posted In MARKETING

Americans trust online reviews of products and businesses a lot. According to findings by Forrester Research, 70 percent of U.S. adults online take to heart the recommendations they get from friends and family members. What’s more, 55 percent value professional online reviews, and 46 percent trust customer reviews they find on sites such as Yelp, [...]
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Affordable Care Act Online Enrollment Delayed for Small Businesses

Posted In EMPLOYEES

The Obama administration last week announced a one-year delay for some small businesses planning to buy health insurance coverage online for their employees. In the meantime, instead of applying for policies via the problem-plagued government website, Healthcare.gov, small businesses and their employees are being encouraged to sign up through insurers, agents, or brokers. According to The New [...]
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7 Tips for Effective Time Management

Posted In EMPLOYEES

Time is precious, particularly when it comes to running a small business. Yet there are never more than 24 hours in a day. Some entrepreneurs respond to this fact of life with focus and purpose. Others freak out. Are you in the latter group? You don’t have to be. With the right approach, you can [...]
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9 Tips for More Productive Meetings

Posted In EMPLOYEES

A meeting is a terrible thing to waste. There’s no quicker way to sap morale and productivity than by convening a meeting that fails to produce results. On the other hand, efficient meetings can spark creativity, fuel ground-breaking ideas, and prompt meaningful action. Here are nine tips for conducting meetings in a focused, effective way. 1. Be sure there’s [...]
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How Better Listening Makes You a Better Leader

Posted In EMPLOYEES

In an era of continuous sound bites and instant messaging, the ability to listen well is in danger of becoming a lost art. More importantly, for many frenetic business owners, listening feels like a passive activity that’s not useful or worth indulging. They ought to reconsider. “It’s much faster to move to a decision based on the information [...]
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Anticipate and Overcome Barriers to Sales

Posted In MARKETING

What’s stopping you from selling more of your products or services? People typically decide against purchases based on price, perceived value (or lack thereof), and similar factors. So, we suspect that you and your sales team already have reasonable tactics for closing the deal in these common scenarios. But perhaps you face other, more complex issues [...]
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Strategies for Expanding Your Business

Posted In GROWING YOUR BUSINESS

So you’re thinking about expanding your small business. Congratulations! That means you’re doing well enough to consider tackling new challenges and opportunities. At the same time, you need to make well-informed strategic decisions before you take such a big step. Ask yourself: What’s my current stress level? Expanding a business requires extraordinary focus and often draws a business owner’s [...]
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How to Measure Your Small Business's Performance

Posted In FINANCIAL MANAGEMENT

Do you measure the success of your business solely in terms of profit and loss? This is crucial information, of course, but to get a truly accurate measurement of the state of your company's financial health, consider broadening the scope of your analysis. Here are four tips for assessing how well your business is performing. 1. Identify [...]
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