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Get New Employees Off to a Great Start

Posted In EMPLOYEES

Placing ads, setting up appointments, conducting in-depth interviews — a lot of work goes into recruiting and hiring employees. Yet, surprisingly, once job applicants have been hired, many employers don’t pay enough attention to integrating them smoothly into the workplace. Too often, the new kids on the block are assigned a desk and left to [...]
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Business Etiquette in the Workplace: Tips for Leaders

Posted In EMPLOYEES

Rules of etiquette govern virtually all social situations. Effective business leaders understand that they set the tone for “proper behavior” in the workplace. How well they do so can affect morale and productivity more than any other action. Here are some tips for being a role model: Make yourself visible. Staying at your desk with your [...]
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Be Ready When a Crisis Occurs

Posted In TRENDS

A crisis by its very nature is unexpected. An employee may suffer a serious workplace accident or a catastrophic illness. A business scandal could flare up out of nowhere. A product malfunction might cause a customer’s injury. Whenever any type of crisis occurs, it’s up to the business owner to take charge and lead the [...]
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Tips for Combating Employee Burnout

Posted In EMPLOYEES

As a small-business owner, you expect to work long hours, assume ever-increasing levels of responsibility, and think about your job all of the time. It’s easy to start expecting the same of your staff. But if you constantly overload people, you risk employee burnout, which can have serious consequences for your business. When an employee’s [...]
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How to Get People to Read Your Email Newsletter

Posted In MARKETING

Is an email newsletter part of your small-business marketing arsenal? If not, Monika Jansen of Groupon Merchant Blog offers several compelling reasons to reconsider: Newsletters arrive in your customers’ email inboxes, where they at least have to look at the sender and subject line before reading the email or hitting Delete. If you include graphics and [...]
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How to Become an Industry Expert

Posted In MARKETING

Small-business owners can benefit greatly by becoming thought leaders in their fields. That’s because, among other things, being trusted for one’s expertise tends to boost sales. “If you are an authority on a subject, you gain the trust and confidence of your visitors and readers. People will speak highly of you and recommend you,” explains [...]
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How to Stop Being a Micromanager

Posted In EMPLOYEES

Are you a micromanager? Sometimes the first step toward changing unwanted behavior is admitting there’s a problem. As a small-business owner, do you regularly: Assign a project to an employee, then take it back because he or she isn’t “doing it right”? Find yourself consistently missing deadlines, because everything isn’t “perfect”? Rarely listen to suggestions [...]
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7 Tips for Taking a Client to Dinner

Posted In MARKETING

Taking a client out to dinner can be a smart business move. The shared experience can create a bond between you and lay the foundation for a long-term relationship. Meals are also an effective way to thank customers for their loyalty. However, to ensure that the event is successful, you need to do some planning. [...]
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