Lee Polevoi

Lee Polevoi

Lee Polevoi is an award-winning business writer specializing in the challenges and opportunities facing small business. He is former Senior Writer at Vistage International, a global membership organization of CEOs.

  • iStock_000025541937XSmall-300x265.jpg

    How to Get People to Read Your Email Newsletter

    by on October 11, 2013

    Is an email newsletter part of your small-business marketing arsenal?

    If not, Monika Jansen of Groupon Merchant Blog offers several compelling reasons to reconsider:

    Newsletters arrive in your customers’ email inboxes, where they at least have to look at…

    Read » Views: 1,232
  • iStock_000022227728XSmall-300x199.jpg

    How to Become an Industry Expert

    by on September 26, 2013

    Small-business owners can benefit greatly by becoming thought leaders in their fields. That’s because, among other things, being trusted for one’s expertise tends to boost sales.

    “If you are an authority on a subject, you gain the trust and confidence o…

    Read » Views: 684
  • iStock_000017224296XSmall.jpg

    How to Stop Being a Micromanager

    by on September 23, 2013

    Are you a micromanager? Sometimes the first step toward changing unwanted behavior is admitting there’s a problem.

    As a small-business owner, do you regularly:

    Assign a project to an employee, then take it back because he or she isn’t “doing it right…

    Read » Views: 693
  • iStock_000020513922XSmall-300x199.jpg

    7 Tips for Taking a Client to Dinner

    by on September 19, 2013

    Taking a client out to dinner can be a smart business move. The shared experience can create a bond between you and lay the foundation for a long-term relationship. Meals are also an effective way to thank customers for their loyalty.

    However, to ensure that …

    Read » Views: 1,115
  • iStock_000016788169XSmall-300x199.jpg

    Tips for Being Interviewed by the Media

    by on September 6, 2013

    Congratulations! Your PR efforts have paid off and you’ve landed an interview with a reporter. It’s important to realize that, unlike at your small business, where you call the shots, someone else will control the interview. In order to succeed, you’ll w…

    Read » Views: 929
  • iStock_000015540303XSmall-300x311.jpg

    6 Tips for Handling Your Own PR

    by on August 30, 2013

    All of those stories you read online or see on TV — the ones quoting or interviewing small-business owners like you — don’t happen by accident. Someone at those companies did something to catch the media’s eye.

    You could hire a public relations firm t…

    Read » Views: 647
  • linkedin1.jpg

    Use LinkedIn to Boost Your Small-Business Profile

    by on August 19, 2013

    More than 3 million businesses have set up company pages on LinkedIn, where they can connect with some 225 million professionals in major industries across the globe, says Aviad Pinkovezky, a LinkedIn product manager.

    Does your small business have a LinkedIn …

    Read » Views: 766
  • iStock_000011898135XSmall-300x225.jpg

    4 Tips for Using Other People’s Content Legally

    by on August 8, 2013

    It can be a challenge for any small-business owner who hosts a blog to keep coming up with fresh content. First, there’s finding time to create posts on a daily, twice-weekly, or once-a-week basis. Second, sooner or later you may struggle to find new things …

    Read » Views: 1,771
Advertisement