Lee Polevoi

Lee Polevoi

Lee Polevoi is an award-winning business writer specializing in the challenges and opportunities facing small business. He is former Senior Writer at Vistage International, a global membership organization of CEOs.

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    How to Make a Great First Impression on Customers

    by on August 6, 2013

    People who feel welcome at your place of business are far more likely to return than those who don’t. Beyond that, both satisfied and dissatisfied customers are bound to share their experiences with others, so you always want to strive for the former — and…

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    How to Learn From Your Mistakes in Business

    by on July 29, 2013

    Mistakes made in the course of running a small business are sometimes minor, sometimes costly. But with the right mindset, you can turn these errors — both your own and those of your employees — into opportunities to learn and improve future performance.

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    How to Get Up Early and Be More Productive

    by on July 26, 2013

    Apple CEO Tim Cook is known for sending company emails at 4:30 in the morning. Lexy Flunk, chief executive of Brooklyn Industries, is usually up by 4 a.m. And Virgin American CEO David Cush wakes up at 4:15 to send emails, read the paper and work out at the gy…

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    4 Tips for Creating a Customer for Life

    by on July 25, 2013

    Do you work to retain your current customers, or are you mostly focused on finding new ones?

    Savvy business owners try to build relationships with everyone who visits their store or website. That’s because they understand the cost of new customer acquisitio…

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    Tips for Establishing an Employee Texting Policy

    by on July 3, 2013

    Texting in the workplace often gets a bad rap. Yet it’s an easy, direct way to reach out to people when you need a quick response, whether or not you’re at your desk. It also affords employees who are working from various locations a convenient means to st…

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    How to Identify Your Target Audience

    by on June 18, 2013

    Attracting customers is critical to the success of your small business. To achieve this goal, you can either throw together a makeshift marketing plan and hope for the best — or you can take time to determine who is most likely to want or need what you have …

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    Get More From Your Brainstorming Sessions

    by on May 24, 2013

    There’s a curious paradox at the heart of any productive brainstorming session: The goal is to let imaginations run free and generate all kinds of “out of the box” thinking. But in order for brainstorming to work, it’s necessary to follow a few rules. …

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    Are You Still the Right Person to Lead Your Business?

    by on May 21, 2013

    How long should you — the person who founded your business — continue to lead it?

    It’s a tough question, and the answer varies wildly. But there comes a time when every entrepreneur must consider stepping aside for the good of the company.

    Here’s the…

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