Lee Polevoi is an award-winning business writer specializing in the challenges and opportunities facing small business. He is former Senior Writer at Vistage International, a global membership organization of CEOs.
on July 25, 2013
Do you work to retain your current customers, or are you mostly focused on finding new ones?
Savvy business owners try to build relationships with everyone who visits their store or website. That’s because they understand the cost of new customer acquisitio…Read » Views: 296
on July 3, 2013
Texting in the workplace often gets a bad rap. Yet it’s an easy, direct way to reach out to people when you need a quick response, whether or not you’re at your desk. It also affords employees who are working from various locations a convenient means to st…Read » Views: 579
on June 18, 2013
Attracting customers is critical to the success of your small business. To achieve this goal, you can either throw together a makeshift marketing plan and hope for the best — or you can take time to determine who is most likely to want or need what you have …Read » Views: 1,305
on May 24, 2013
There’s a curious paradox at the heart of any productive brainstorming session: The goal is to let imaginations run free and generate all kinds of “out of the box” thinking. But in order for brainstorming to work, it’s necessary to follow a few rules. …Read » Views: 255
on May 21, 2013
How long should you — the person who founded your business — continue to lead it?
It’s a tough question, and the answer varies wildly. But there comes a time when every entrepreneur must consider stepping aside for the good of the company.
Here’s the…Read » Views: 234
on April 29, 2013
A well-crafted business sign is critical to making a good first impression on potential customers — and building brand awareness. Whether it’s a sign on your retail storefront or a lawn sign advertising your contracting business, you either draw people in or…Read » Views: 542
on April 24, 2013
Giving an employee feedback in a way that can improve performance — and doesn’t prompt a negative reaction — isn’t always an easy process. Some small-business owners avoid it altogether, in the hopes that the worker’s unproductive behavior will someh…Read » Views: 260
on April 17, 2013
Aside from building a thriving enterprise, a small-business owner’s most important responsibility is creating an environment that inspires and motivates employees. After all, any company that moves workers to perform at their highest levels will always fare …Read » Views: 403