Lee Polevoi is an award-winning business writer specializing in the challenges and opportunities facing small business. He is former Senior Writer at Vistage International, a global membership organization of CEOs.
on August 6, 2013
People who feel welcome at your place of business are far more likely to return than those who don’t. Beyond that, both satisfied and dissatisfied customers are bound to share their experiences with others, so you always want to strive for the former — and…Read » Views: 2,131
on July 29, 2013
Mistakes made in the course of running a small business are sometimes minor, sometimes costly. But with the right mindset, you can turn these errors — both your own and those of your employees — into opportunities to learn and improve future performance.
…Read » Views: 825
on July 26, 2013
Apple CEO Tim Cook is known for sending company emails at 4:30 in the morning. Lexy Flunk, chief executive of Brooklyn Industries, is usually up by 4 a.m. And Virgin American CEO David Cush wakes up at 4:15 to send emails, read the paper and work out at the gy…Read » Views: 714
on July 25, 2013
Do you work to retain your current customers, or are you mostly focused on finding new ones?
Savvy business owners try to build relationships with everyone who visits their store or website. That’s because they understand the cost of new customer acquisitio…Read » Views: 637
on July 3, 2013
Texting in the workplace often gets a bad rap. Yet it’s an easy, direct way to reach out to people when you need a quick response, whether or not you’re at your desk. It also affords employees who are working from various locations a convenient means to st…Read » Views: 1,364
on June 18, 2013
Attracting customers is critical to the success of your small business. To achieve this goal, you can either throw together a makeshift marketing plan and hope for the best — or you can take time to determine who is most likely to want or need what you have …Read » Views: 3,842
on May 24, 2013
There’s a curious paradox at the heart of any productive brainstorming session: The goal is to let imaginations run free and generate all kinds of “out of the box” thinking. But in order for brainstorming to work, it’s necessary to follow a few rules. …Read » Views: 584
on May 21, 2013
How long should you — the person who founded your business — continue to lead it?
It’s a tough question, and the answer varies wildly. But there comes a time when every entrepreneur must consider stepping aside for the good of the company.
Here’s the…Read » Views: 592