Lee Polevoi is an award-winning business writer specializing in the challenges and opportunities facing small business. He is former Senior Writer at Vistage International, a global membership organization of CEOs.
on September 6, 2013
Congratulations! Your PR efforts have paid off and you’ve landed an interview with a reporter. It’s important to realize that, unlike at your small business, where you call the shots, someone else will control the interview. In order to succeed, you’ll w…Read » Views: 2,790
on August 30, 2013
All of those stories you read online or see on TV — the ones quoting or interviewing small-business owners like you — don’t happen by accident. Someone at those companies did something to catch the media’s eye.
You could hire a public relations firm t…Read » Views: 2,149
on August 19, 2013
More than 3 million businesses have set up company pages on LinkedIn, where they can connect with some 225 million professionals in major industries across the globe, says Aviad Pinkovezky, a LinkedIn product manager.
Does your small business have a LinkedIn …Read » Views: 2,708
on August 8, 2013
It can be a challenge for any small-business owner who hosts a blog to keep coming up with fresh content. First, there’s finding time to create posts on a daily, twice-weekly, or once-a-week basis. Second, sooner or later you may struggle to find new things …Read » Views: 4,547
on August 6, 2013
People who feel welcome at your place of business are far more likely to return than those who don’t. Beyond that, both satisfied and dissatisfied customers are bound to share their experiences with others, so you always want to strive for the former — and…Read » Views: 5,766
on July 29, 2013
Mistakes made in the course of running a small business are sometimes minor, sometimes costly. But with the right mindset, you can turn these errors — both your own and those of your employees — into opportunities to learn and improve future performance.
…Read » Views: 2,560
on July 26, 2013
Apple CEO Tim Cook is known for sending company emails at 4:30 in the morning. Lexy Flunk, chief executive of Brooklyn Industries, is usually up by 4 a.m. And Virgin American CEO David Cush wakes up at 4:15 to send emails, read the paper and work out at the gy…Read » Views: 2,452
on July 25, 2013
Do you work to retain your current customers, or are you mostly focused on finding new ones?
Savvy business owners try to build relationships with everyone who visits their store or website. That’s because they understand the cost of new customer acquisitio…Read » Views: 2,348