Lee Polevoi

Lee Polevoi

Lee Polevoi is an award-winning business writer specializing in the challenges and opportunities facing small business. He is former Senior Writer at Vistage International, a global membership organization of CEOs.

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    Tips for Being Interviewed by the Media

    by on September 6, 2013

    Congratulations! Your PR efforts have paid off and you’ve landed an interview with a reporter. It’s important to realize that, unlike at your small business, where you call the shots, someone else will control the interview. In order to succeed, you’ll w…

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    6 Tips for Handling Your Own PR

    by on August 30, 2013

    All of those stories you read online or see on TV — the ones quoting or interviewing small-business owners like you — don’t happen by accident. Someone at those companies did something to catch the media’s eye.

    You could hire a public relations firm t…

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    Use LinkedIn to Boost Your Small-Business Profile

    by on August 19, 2013

    More than 3 million businesses have set up company pages on LinkedIn, where they can connect with some 225 million professionals in major industries across the globe, says Aviad Pinkovezky, a LinkedIn product manager.

    Does your small business have a LinkedIn …

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    4 Tips for Using Other People’s Content Legally

    by on August 8, 2013

    It can be a challenge for any small-business owner who hosts a blog to keep coming up with fresh content. First, there’s finding time to create posts on a daily, twice-weekly, or once-a-week basis. Second, sooner or later you may struggle to find new things …

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    How to Make a Great First Impression on Customers

    by on August 6, 2013

    People who feel welcome at your place of business are far more likely to return than those who don’t. Beyond that, both satisfied and dissatisfied customers are bound to share their experiences with others, so you always want to strive for the former — and…

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    How to Learn From Your Mistakes in Business

    by on July 29, 2013

    Mistakes made in the course of running a small business are sometimes minor, sometimes costly. But with the right mindset, you can turn these errors — both your own and those of your employees — into opportunities to learn and improve future performance.

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    How to Get Up Early and Be More Productive

    by on July 26, 2013

    Apple CEO Tim Cook is known for sending company emails at 4:30 in the morning. Lexy Flunk, chief executive of Brooklyn Industries, is usually up by 4 a.m. And Virgin American CEO David Cush wakes up at 4:15 to send emails, read the paper and work out at the gy…

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    4 Tips for Creating a Customer for Life

    by on July 25, 2013

    Do you work to retain your current customers, or are you mostly focused on finding new ones?

    Savvy business owners try to build relationships with everyone who visits their store or website. That’s because they understand the cost of new customer acquisitio…

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