Lee Polevoi is an award-winning business writer specializing in the challenges and opportunities facing small business. He is former Senior Writer at Vistage International, a global membership organization of CEOs.
on August 19, 2013
More than 3 million businesses have set up company pages on LinkedIn, where they can connect with some 225 million professionals in major industries across the globe, says Aviad Pinkovezky, a LinkedIn product manager.
Does your small business have a LinkedIn …Read » Views: 1,345
on August 8, 2013
It can be a challenge for any small-business owner who hosts a blog to keep coming up with fresh content. First, there’s finding time to create posts on a daily, twice-weekly, or once-a-week basis. Second, sooner or later you may struggle to find new things …Read » Views: 2,729
on August 6, 2013
People who feel welcome at your place of business are far more likely to return than those who don’t. Beyond that, both satisfied and dissatisfied customers are bound to share their experiences with others, so you always want to strive for the former — and…Read » Views: 3,044
on July 29, 2013
Mistakes made in the course of running a small business are sometimes minor, sometimes costly. But with the right mindset, you can turn these errors — both your own and those of your employees — into opportunities to learn and improve future performance.
…Read » Views: 1,270
on July 26, 2013
Apple CEO Tim Cook is known for sending company emails at 4:30 in the morning. Lexy Flunk, chief executive of Brooklyn Industries, is usually up by 4 a.m. And Virgin American CEO David Cush wakes up at 4:15 to send emails, read the paper and work out at the gy…Read » Views: 1,162
on July 25, 2013
Do you work to retain your current customers, or are you mostly focused on finding new ones?
Savvy business owners try to build relationships with everyone who visits their store or website. That’s because they understand the cost of new customer acquisitio…Read » Views: 1,047
on July 3, 2013
Texting in the workplace often gets a bad rap. Yet it’s an easy, direct way to reach out to people when you need a quick response, whether or not you’re at your desk. It also affords employees who are working from various locations a convenient means to st…Read » Views: 2,062
on June 18, 2013
Attracting customers is critical to the success of your small business. To achieve this goal, you can either throw together a makeshift marketing plan and hope for the best — or you can take time to determine who is most likely to want or need what you have …Read » Views: 6,505