Lee Polevoi

Lee Polevoi

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    How to Identify Your Target Audience

    by on June 18, 2013

    Attracting customers is critical to the success of your small business. To achieve this goal, you can either throw together a makeshift marketing plan and hope for the best — or you can take time to determine who is most likely to want or need what you have …

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    Get More From Your Brainstorming Sessions

    by on May 24, 2013

    There’s a curious paradox at the heart of any productive brainstorming session: The goal is to let imaginations run free and generate all kinds of “out of the box” thinking. But in order for brainstorming to work, it’s necessary to follow a few rules. …

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    Are You Still the Right Person to Lead Your Business?

    by on May 21, 2013

    How long should you — the person who founded your business — continue to lead it?

    It’s a tough question, and the answer varies wildly. But there comes a time when every entrepreneur must consider stepping aside for the good of the company.

    Here’s the…

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    Well-Crafted Business Signs Draw More Customers

    by on April 29, 2013

    A well-crafted business sign is critical to making a good first impression on potential customers — and building brand awareness. Whether it’s a sign on your retail storefront or a lawn sign advertising your contracting business, you either draw people in or…

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    Offering Constructive Feedback That Really Works

    by on April 24, 2013

    Giving an employee feedback in a way that can improve performance — and doesn’t prompt a negative reaction — isn’t always an easy process. Some small-business owners avoid it altogether, in the hopes that the worker’s unproductive behavior will someh…

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    How to Create an Inspirational Work Environment

    by on April 17, 2013

    Aside from building a thriving enterprise, a small-business owner’s most important responsibility is creating an environment that inspires and motivates employees. After all, any company that moves workers to perform at their highest levels will always fare …

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    Browsing Fees: A New Retail Strategy or the End of Bricks-and-Mortar?

    by on April 10, 2013

    Georgina Fatseas-Sano, owner of Celiac Supplies, a specialty food store offering gluten- and wheat-free products in Brisbane, Australia, had had enough.

    Earlier this year, she posted a sign in her store window that has since generated a storm of controversy w…

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    How to Grow Your Email Subscriber List

    by on April 4, 2013

    More likely than not, your customers are deluged with emails, many of which are messages they haven’t asked for and perhaps don’t want to receive. So it can be a challenge to get them to subscribe to your email list.

    But it’s worth the effort: When peop…

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