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Tips for Being Interviewed by the Media

Posted In MARKETING

Congratulations! Your PR efforts have paid off and you’ve landed an interview with a reporter. It’s important to realize that, unlike at your small business, where you call the shots, someone else will control the interview. In order to succeed, you’ll want to prepare accordingly. Here are a few tips for talking with the media. [...]
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6 Tips for Handling Your Own PR

Posted In MARKETING

All of those stories you read online or see on TV — the ones quoting or interviewing small-business owners like you — don’t happen by accident. Someone at those companies did something to catch the media’s eye. You could hire a public relations firm to raise your profile, but it’ll cost you. Or you can [...]
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Use LinkedIn to Boost Your Small-Business Profile

Posted In MARKETING

More than 3 million businesses have set up company pages on LinkedIn, where they can connect with some 225 million professionals in major industries across the globe, says Aviad Pinkovezky, a LinkedIn product manager. Does your small business have a LinkedIn page? Do you have a personal profile? Or are you still debating whether it’s [...]
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4 Tips for Using Other People’s Content Legally

Posted In TRENDS

It can be a challenge for any small-business owner who hosts a blog to keep coming up with fresh content. First, there’s finding time to create posts on a daily, twice-weekly, or once-a-week basis. Second, sooner or later you may struggle to find new things to say about your specialty or niche product. Fortunately, there [...]
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How to Make a Great First Impression on Customers

Posted In MARKETING

People who feel welcome at your place of business are far more likely to return than those who don’t. Beyond that, both satisfied and dissatisfied customers are bound to share their experiences with others, so you always want to strive for the former — and encourage word of mouth that will lead to long-term customers [...]
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How to Learn From Your Mistakes in Business

Posted In TRENDS

Mistakes made in the course of running a small business are sometimes minor, sometimes costly. But with the right mindset, you can turn these errors — both your own and those of your employees — into opportunities to learn and improve future performance. Here’s how to figure out why things go wrong and how to benefit [...]
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How to Get Up Early and Be More Productive

Posted In TRENDS

Apple CEO Tim Cook is known for sending company emails at 4:30 in the morning. Lexy Flunk, chief executive of Brooklyn Industries, is usually up by 4 a.m. And Virgin American CEO David Cush wakes up at 4:15 to send emails, read the paper and work out at the gym. They are just a few [...]
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4 Tips for Creating a Customer for Life

Posted In MARKETING

Do you work to retain your current customers, or are you mostly focused on finding new ones? Savvy business owners try to build relationships with everyone who visits their store or website. That’s because they understand the cost of new customer acquisition is as much as 5 to 10 times higher than the expense of [...]
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