Lee Polevoi is an award-winning business writer specializing in the challenges and opportunities facing small business. He is former Senior Writer at Vistage International, a global membership organization of CEOs.
on April 4, 2013
More likely than not, your customers are deluged with emails, many of which are messages they haven’t asked for and perhaps don’t want to receive. So it can be a challenge to get them to subscribe to your email list.
But it’s worth the effort: When peop…Read » Views: 166
on April 3, 2013
At Wixon Jewelers in Minneapolis, employees and customers alike are allowed to bring their dogs into the store. Dogs boost employee spirit and morale, says Jayme Pretzloff, the company’s online marketing director. Customers love them, too. “When you walk…Read » Views: 128
on March 28, 2013
Looking for qualified staff? Perhaps you ought to consider hiring so-called “boomerang” employees, or workers who left your company on good terms and are interested in returning.
There’s a compelling business case to be made for rehiring: It’s cost-ef…Read » Views: 254
on March 25, 2013
“Cross-selling” is a proven technique for increasing sales by offering customers a product or service related to what they’re already purchasing or planning to purchase.
Small-business owners may fear overdoing the sales pitch, but customers in general …Read » Views: 221
on March 20, 2013
Who doesn’t like to get something for nothing? Freebie marketing — whereby a business gives away goods or services to promote its brand and boost sales of related products or features — has proved wildly successful in attracting new customers and encou…Read » Views: 225
on March 19, 2013
Anyone who’s ever considered starting his or her own business has heard the following:
“You have to love what you do.”
“Start a business around something you feel passionate about.”
“To succeed, you must follow your passion.”
If your motivat…Read » Views: 161
on March 14, 2013
When your small business is flourishing, staying motivated is rarely an issue. But when you’re experiencing setbacks or feeling like you’re in a slump, your personal drive may take a hit.
Here are seven tips for staying focused on your dream and reinvigor…Read » Views: 293
on March 6, 2013
You work like crazy to come up with a new product or service, rent a bricks-and-mortar store, design a spiffy website for marketing purposes, and hire talented go-getters to meet customer demand. Yet there are still other businesses waiting to eat your lunch.
…Read » Views: 182