Texting in the workplace often gets a bad rap, yet it’s an easy way to communicate. Learn what kind of employee policy makes sense for text messaging.
Attracting customers is critical to the success of your business. Learn how to identify your target audience by creating a customer profile and more.
There’s a curious paradox at the heart of any productive brainstorming session: The goal is to let imaginations run free and generate all kinds of “out of the box” thinking. But in order for brainstorming to work, it’s necessary to follow a few rules. Otherwise, you get more of a brain dump than a brainstorm. [...]
How long should you — the person who founded your business — continue to lead it? It’s a tough question, and the answer varies wildly. But there comes a time when every entrepreneur must consider stepping aside for the good of the company. Here’s the thing: You started your business because you saw a customer [...]
A well-crafted business sign is critical to making a good first impression on potential customers — and building brand awareness. Whether it's a sign on your retail storefront or a lawn sign advertising your contracting business, you either draw people in or push them away with your signage. The most effective signs are both informative [...]
Giving an employee feedback in a way that can improve performance — and doesn’t prompt a negative reaction — isn’t always an easy process. Some small-business owners avoid it altogether, in the hopes that the worker’s unproductive behavior will somehow correct itself. But that rarely happens, and choosing not to deal with the situation can [...]
Aside from building a thriving enterprise, a small-business owner’s most important responsibility is creating an environment that inspires and motivates employees. After all, any company that moves workers to perform at their highest levels will always fare better in the marketplace than its less-inspired competitors. Here are six tips for creating an inspirational work environment. [...]
Georgina Fatseas-Sano, owner of Celiac Supplies, a specialty food store offering gluten- and wheat-free products in Brisbane, Australia, had had enough. Earlier this year, she posted a sign in her store window that has since generated a storm of controversy worldwide: “As of the first of February, this store will be charging people a $5 [...]