Lee Polevoi is an award-winning business writer specializing in the challenges and opportunities facing small business. He is former Senior Writer at Vistage International, a global membership organization of CEOs.
on April 17, 2013
Aside from building a thriving enterprise, a small-business owner’s most important responsibility is creating an environment that inspires and motivates employees. After all, any company that moves workers to perform at their highest levels will always fare …Read » Views: 621
on April 10, 2013
Georgina Fatseas-Sano, owner of Celiac Supplies, a specialty food store offering gluten- and wheat-free products in Brisbane, Australia, had had enough.
Earlier this year, she posted a sign in her store window that has since generated a storm of controversy w…Read » Views: 391
on April 4, 2013
More likely than not, your customers are deluged with emails, many of which are messages they haven’t asked for and perhaps don’t want to receive. So it can be a challenge to get them to subscribe to your email list.
But it’s worth the effort: When peop…Read » Views: 468
on April 3, 2013
At Wixon Jewelers in Minneapolis, employees and customers alike are allowed to bring their dogs into the store. Dogs boost employee spirit and morale, says Jayme Pretzloff, the company’s online marketing director. Customers love them, too. “When you walk…Read » Views: 406
on March 28, 2013
Looking for qualified staff? Perhaps you ought to consider hiring so-called “boomerang” employees, or workers who left your company on good terms and are interested in returning.
There’s a compelling business case to be made for rehiring: It’s cost-ef…Read » Views: 764
on March 25, 2013
“Cross-selling” is a proven technique for increasing sales by offering customers a product or service related to what they’re already purchasing or planning to purchase.
Small-business owners may fear overdoing the sales pitch, but customers in general …Read » Views: 673
on March 20, 2013
Who doesn’t like to get something for nothing? Freebie marketing — whereby a business gives away goods or services to promote its brand and boost sales of related products or features — has proved wildly successful in attracting new customers and encou…Read » Views: 746
on March 19, 2013
Anyone who’s ever considered starting his or her own business has heard the following:
“You have to love what you do.”
“Start a business around something you feel passionate about.”
“To succeed, you must follow your passion.”
If your motivat…Read » Views: 500