Lee Polevoi is an award-winning business writer specializing in the challenges and opportunities facing small business. He is former Senior Writer at Vistage International, a global membership organization of CEOs.
on April 29, 2013
A well-crafted business sign is critical to making a good first impression on potential customers — and building brand awareness. Whether it’s a sign on your retail storefront or a lawn sign advertising your contracting business, you either draw people in or…Read » Views: 1,392
on April 24, 2013
Giving an employee feedback in a way that can improve performance — and doesn’t prompt a negative reaction — isn’t always an easy process. Some small-business owners avoid it altogether, in the hopes that the worker’s unproductive behavior will someh…Read » Views: 704
on April 17, 2013
Aside from building a thriving enterprise, a small-business owner’s most important responsibility is creating an environment that inspires and motivates employees. After all, any company that moves workers to perform at their highest levels will always fare …Read » Views: 1,006
on April 10, 2013
Georgina Fatseas-Sano, owner of Celiac Supplies, a specialty food store offering gluten- and wheat-free products in Brisbane, Australia, had had enough.
Earlier this year, she posted a sign in her store window that has since generated a storm of controversy w…Read » Views: 655
on April 4, 2013
More likely than not, your customers are deluged with emails, many of which are messages they haven’t asked for and perhaps don’t want to receive. So it can be a challenge to get them to subscribe to your email list.
But it’s worth the effort: When peop…Read » Views: 789
on April 3, 2013
At Wixon Jewelers in Minneapolis, employees and customers alike are allowed to bring their dogs into the store. Dogs boost employee spirit and morale, says Jayme Pretzloff, the company’s online marketing director. Customers love them, too. “When you walk…Read » Views: 670
on March 28, 2013
Looking for qualified staff? Perhaps you ought to consider hiring so-called “boomerang” employees, or workers who left your company on good terms and are interested in returning.
There’s a compelling business case to be made for rehiring: It’s cost-ef…Read » Views: 1,213
on March 25, 2013
“Cross-selling” is a proven technique for increasing sales by offering customers a product or service related to what they’re already purchasing or planning to purchase.
Small-business owners may fear overdoing the sales pitch, but customers in general …Read » Views: 1,026